gap digital strategy presentation
DESCRIPTION
TRANSCRIPT
THE DIGITAL STRATEGY
College Students
TARGET AUDIENCE
Recent College Graduates
Young professionals (18-
29 years old)
GAP’S BIG IDEA
• Generate Awareness: stylish & affordable
clothing
• Use the latest technology: social
media
• Make purchasing clothing easily
accessible
SOCIAL MEDIA
• We already have the great promotions & clothes now just spread the word!
• Why social media?90% of 18-29 year olds
use social media
IDEAS
Twitter & Instagram:• Have followers post
pictures of how they styled the jacket include #1969bikerjacket
Twitter & Facebook:• If you retweet or share
you’ll receive “x” amount off next purchase
Bloggers:Relationships with well-
known fashion bloggers. Give them Gap clothes to use in posts
Facebook, Twitter, & Instagram:Easy access on social
media to sign up for Gap exclusive emails
IDEAS
SEO:Keywords: women’s
clothing, men’s clothing or blue blazer
PPC: Top Ads on social media
sites and popular blogs that Target Audiences use!
INTERNET MARKETING
MOBILE STRATEGY
SMS Texts:• shoppers text their email
addresses to a short code
QR Codes:• On traditional
advertisements that are in magazines or on the display ads
Gap Inc.Piperlime Old NavyBanana Republic Athleta
Digital Budget for each:2 million annually
BUDGET
Young Professionals purchasing clothes at
Gap!
Increase Numbers:• 10% increase in
sales for ages 18-29• Increase Satisfaction
• Increase Accessibility
GOALS