Download - Generating leads from LinkedIn 2013
Generating Leads through
Generating leads through1. Build a strong profile – aim for 100%Write a great headline that explains what you do
Think keywords
Generating leads through2. Post shareable relevant content
LinkedIn Today is a great resource
www.LinkedIn.com/Today
Generating leads through3. Join relevant groups
Use the search feature, select ‘Groups’ from the dropdown
Consider industry, region, interests, skills
Generating leads through4. Post manually to groups
Don’t sell – educate, be useful, ask questions
Leave out words “I”, “me” or “my”
Generating leads through5. Grow your connections
Connect with peers in your industry, thought leaders, clients, people you meet at networking events
Send a personal message with your invitation
Generating leads through6. Who’s viewed your profile?
Click the ‘Who’s viewed your profile’ link
Consider your photo, headline & recommendations to improve appearances
Generating leads through7. Set-up a company page
List products & services, post updates, use images
Involve employees
Generating leads through8. Search for decision-makers
Type target company into the search box
View shared connections & request an introduction
Inspired?5 things to do today to boost your
1. Change your professional headline2. Create a company page3. Join a group popular with your target audience4. Make a new connection with a decision-maker5. Be active
LucyThornton@ThorntonLucyPerfectBalanceMarketingPerfectBalanceMarketing.comLucy@PerfectBalanceMarketing.com