generating print sales leads with linkedin session 1
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Genera&ng Leads in LinkedIn
Sponsored by
Friday, October 7, 2011
Mark BoersmaFounder and PresidentSynergy Solu&onsmboersma@synergysolu&ons.net888-‐230-‐2300hBp://www.linkedin.com/pub/mark-‐boersma/4/a78/8a0
Sco- CappelPresident & FounderSorrento Mesa Prin&ng858-‐527-‐0800hBp://www.linkedin.com/in/scoBmcappel
Joe KernVice President of Marke&ngPagePath Technologies866-‐770-‐7569hBp://www.linkedin.com/in/josephrkern
Friday, October 7, 2011
Tasks
People
More Aggressive
LessAggressive
Analy4cal Driver
Amiable Expressive
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Generating Print Sales Leads with LinkedIn
© 2011
October 7, 2011
Friday, October 7, 2011
LinkedIn is not
Linkedin is not
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Network of Decision Makers
0
10
20
30
40
50
% of Users Who are Business Decision Makers
Facebook LinkedIn
Lewis Howes - Author Linked Working
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Three Degrees of Separation
Mary Joe Ron VP Marketing
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Level 11,723
Level 2407,800
Level 310,122,200
Network Size
Network Reach
Network Visibility
Level 1Level 2Level 3
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Complete Your Profile
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How You Get There• Photo
• Current Position
• At Least Two Previous Positions
• Education
• Summary
• Specialties
• At Least Three RecommendationsFriday, October 7, 2011
Profile Modifications• Customize Your Website Links
• Add Your Twitter Account
• Personalize Your Public Profile URL
• Add Skills (beta)
• Groups and Associations
• Honors and Awards
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Build Your Network
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Upload Contacts
• Gmail
• Yahoo
• Outlook
• CRM (Act, GoldMine, SalesForce)
• Any Other .csv File
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Search For Contacts• Clients
• Colleagues
• Industry Contacts
• Vendors
• Group Members
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Groups are Tribes
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• Connect Without Directly Connecting
• Connect Across the Horizontal
• Connect Up the Vertical
• Discussions
• Send a Message
• Jobs
The Power of Groups
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Companies
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What You Can Learn• What’s Up With Your Clients?
• What’s Up With Your Prospects?
• Who’s Coming ...Who’s Going
• How Are You Connected?
• Latest News
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Making Contact
• Ask For an Introduction From a Connection
• Invite Another Group Member to Connect
• Send an InMail (Paid account only)
• Pick Up the Phone and Call
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Advanced Search isYour Best Friend
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Search Strategies• Search by Individuals Name
• Search by Company Name
• Search by Geographical Region
• Search by Title (Horizontal)
• Search by Industry (Vertical)
• Search by ANY Combination of the Above
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General Strategies
• Research Companies You Want as Clients
• Research Prospects by Title and Location
• Learn About Your Prospect Before You Meet
• Ask for Introductions From Your Network
• Viewers of This Profile Also Viewed...
• Integrate With CRM to Stay Current
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Let’s Go Live
Friday, October 7, 2011
ResourcesLinkedIn Learning Center http://learn.linkedin.com
Linkedin Blog http://blog.linkedin.com
Linked Intelligence http://linkedintelligence.com
LinkedIn Group Linked Strategies
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Q & A
Friday, October 7, 2011
Scott CappelSorrento Mesa Printing
7398 Trade StreetSan Diego, California 92121
www.sorrentomesa.com
www.linkedin.com/in/scottmcappel
www.facebook.com/sorrentomesa
www.twitter.com/sorrentomesa
SKYPE: scottmcappel
Friday, October 7, 2011
Thank You
Friday, October 7, 2011