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GET STARTED WITH THE LAYAR CREATOR
Georgia Diaconescu Interactive Print Consultant
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!
1. LAYAR - WHO ARE WE? 2. LAYAR CREATOR 2.0 -Live demo 3. Q&A SESSION
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KEY CHALLENGES
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THE WORLD IS CHANGING.... Media consumption !Mobile commerce !Wearable devices !Instant and real-time information !
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24 uur reclame - Sanoma Lab
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
NOW WHAT?
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary
Start with print.
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broken !user experience!with print content
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WE BELIEVE connect the offline and online world...
... and give consumers & businesses
a meaningful experience
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THE LAYARAPP HAS
35MILLION
DOWNLOADSAND COUNTING
UK
5%U.S.A.CANADA NETHERLANDS SPAIN GERMANY OTHER
3% 28%5% 8%7% 44%
The Layar App, available for iOS and Android, is the #1 mobile AR app.
39+
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Interactive print is booming! Since the launch of the Layar Creator in 2012, thousands of publishers and marketeers have begun taking advantage of this engaging technology.
45,000+CAMPAIGNS
64,000+PUBLISHERS
200,000+PAGES
>85.000 Layar Creator users
85,000+
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© 2013, Layar B.V. STRICTLY Confidential and Proprietary© 2013, Layar B.V. STRICTLY Confidential and Proprietary
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MOBILE AUGMENTED REALITY !
Geo-location AR Image Recognition technology
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HOW DO I BRING PRINT TO LIFE?
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UPLOAD CREATE PUBLISH!
LAYAR CREATOR 2.0
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FEATURES
Basic Media Social Advanced
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NEW: POLL FEATURE
Allows you to add a basic poll to your campaign so your audience can cast their vote. !Instantly see the results of the vote by going to the “Stats” tab in your campaign.
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LIVE DEMO
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QUESTIONS
& ANSWERS
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INTERACTIVE PRINT SERVICES
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THANK YOU!