Getting it all done
Working social media into your work day.
By Ron SylvesterThe Las Vegas Sun(via the Wichita Eagle)
Who is this guy?
2007: Twitter asked, “What are you doing?”
2008: I’m in a murder trial. My “Ultimate Texas Hold ‘Em”
Optimizing your reporting through social media
You can use Twitter for breaking news. You can tweet live events.
But then what?
Why it matters
Blogging the story
You don’t have to wait until you have everything before you begin publishing.
Case study: “Presumed Guilty” The case of Ronnie Rhodes.
The power of @
Case study: A tweet that made a difference in a community to stop child sex trafficking.
What would have happened if I’d have ignored this tweet?
Bright lights, new beat
Covering the Strip
Now the more relevant question is: Where am I?
Foursquare has become my new go-to social media
Listening: Using social media to write the long-form story
One word: Storify MTV Spring Break
Other quick multimedia ideas
The Wall Street Journal’s World Stream
How metrics can buy you time
“Quick hits” or briefs are stories, too.
Strategy: Identify short stories that that your audience finds important.
Low calorie burn Big audience numbers. Spend the rest of your time
developing projects, enterprise.
Conquering tweets
Turn into a huge story
We took tweets and pics from the Strip and turned it into one of our most-read stories for the month.
But so did this
The story of salaries through the recession.
And that got results, too
Oh, and now …
I’m tweeting what I eat …
But it’s relevant now
Las Vegas has more Five Diamond AAA-rated resorts and restaurants than any other city in the U.S.
Las Vegas has more world-class restaurants concentrated on a 2-mile stretch of road than anywhere in the world, including New York and Paris.
But there are some downsides
Downsides of social media
Signs of success
