Download - Giá trị lớn nhất của Fan trên facebook?
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What is the value of a Facebook fan?
How I learned to stop worrying about quantity and love the quality.
Wednesday, October 26, 2011
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“If you are not paying for it,You are the product.”- Some really smart guy on the internet -
Wednesday, October 26, 2011
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We all have an individual Social Value.
Based on what we do andwhat is our role.
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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We are part of a machinery,which is sold to marketeers
as any other media.
Wednesday, October 26, 2011
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“A Fan base of 1 million translates into at least $3.6M
in equivalent media over a year.”- Vitrue -
Wednesday, October 26, 2011
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“Fans are 28 % more likely than non-fans to continue using a
specific brand”
- Synpase -
Wednesday, October 26, 2011
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“On average fans spend an extra $72 that they would not
otherwise spend.”
- Synpase -
Wednesday, October 26, 2011
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But still many brands fall short from their potential
in Social Media
Wednesday, October 26, 2011
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“Maybe the problem is that we still treat Social Media as a
media, not as an environment”- I said that many times -
Wednesday, October 26, 2011
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From singularity and simplicity...
Wednesday, October 26, 2011
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to complex networks...
Wednesday, October 26, 2011
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And this means we have to change the way work, the way we think and way we produce.
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Marketing is always on!
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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There has to be a clear goal and way to measure it.
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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This is no goal.
Wednesday, October 26, 2011
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This might be, but it’s not enough.
Wednesday, October 26, 2011
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One thing is for sure: Somebody else’s goal is not
your goal.
Wednesday, October 26, 2011
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Brands are very different and so are their fans.
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Instead of focusing on quantity, we should start embracing quality.
Wednesday, October 26, 2011
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If you build a fan base, be sure you are leveraging it!
Wednesday, October 26, 2011
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If it’s earned media that we want. Let’s start earning it!
Wednesday, October 26, 2011
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“Luke, use the data...”
Wednesday, October 26, 2011
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Facebook’s latest update oninsights is all about
engagement and activity
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Not every fan will see your update, because Facebook tries to show users only most relevant
stuff according to EdgeRank
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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Talking about this
Wednesday, October 26, 2011
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Wednesday, October 26, 2011
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• Liking a Page• Posting to a Page’s Wall• Liking, commenting on or sharing a Page post (or other
content on a page, like photos, videos or albums)• Answering a Question posted• RSVPing to an event• Mentioning a Page in a post• Phototagging a Page• Liking or sharing a check-in deal• Or checking in at a Place.
Wednesday, October 26, 2011
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That’s all folks!
Wednesday, October 26, 2011