Download - Glassdoor Lunch & Learns
Agenda
• What We Know About Candidates
• The Impact of Your Employer Brand
• How to conduct an Employer Branding Audit
What We Know About Today’s Candidates
Source: Corporate Executive Board, 2014 Employment Branding Effectiveness Survey
Almost two-thirds of job applicants (61%)
said they are more skeptical of claims made
by employers now than they were in 2011.
That figure rises to 65% for millennials.
What We Know About Today’s Candidates
Source: Career Builder 2013 Candidate Behavior Study
62% check you out on social
media to make sure what you’re
‘selling them’ online is true.
THEY HAVE EXPECTATIONS:
CULTURE THOUGHT LEADERS AUTHENTICITY
What We Know About Today’s Candidates
Source: Bloomberg Human Resources Report, Nov 3, 2014
94%
are likely to apply to a job if the
employer actively manages its
employer brand (e.g., responds
to reviews, updates their profile,
shares updates on the culture
and work environment.
Source: Glassdoor Member Survey, October 2014
Why? Candidates Decision Making Process Has Changed
+
Hiring
Manager
Recruiter
Career
Page
Hiring
Manager
Recruiter
Career
Page
TodayYesterday
Employers
Perspective
Employers
Perspective
Candidates rely on both
Peers & Employer Insight
Candidates rely on
Employers Insight Only
Your Candidates Are Already Here
61%of candidates who apply to your jobs
use Glassdoor during their job search.
Source: Glassdoor Labs, Feb 2015
Why Glassdoor?
61%
job seekers in US
use Glassdoor when
searching for jobs
ProsGood opportunity
to learn a lot
Work-life balance
can be toughCons
Company BenefitsStock & Health“Exceptional benefits package.
Great stock and health options”
Interview QuestionsSales Representative
“Make sure to research
companies growth strategy”
SalarySoftware Dev Engineer
107k (1,448 Salaries)
Amazon.com
3.5k Reviews
80% Approve
Reviews
3.3“Opportunity like nowhere else”
1 or less 2 to 5 6 to 10 11+
0%
10%
20%
30%
40%
Our Audience Is Diverse and Informed
27,000,000+
Years Experience
No College
Reason for visit…
Members
50%
50%MaleFemale
College
Grad School
52%
22% 26%
52%job search
44%researching companies
4%other
Fastest Growing Career Site in 2014
Job Clicks
176%
-40%
-20%
0%
20%
40%
60%
80%
100%
120%
140%
Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Visits
96%
Content
84%
Mobile Users
127%
US Traffic Growth
Recent Traffic Outpaces CareerBuilder.comM
on
thly
Un
iqu
e U
se
rs (
Millio
ns)
US Monthly Web Users (Desktop + Mobile)
0
5,000
10,000
15,000
20,000
25,000
Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Aug-14 Sep-14 Oct-14 Nov-14 Dec-14 Jan-15 Feb-15 Mar-15
Source: Employer Branding Global Study Report
22%reduced
recruitmentfees
Companies with a
strong employer brandsee an average of
$
Proven Results Across All Industries C
om
pa
ny S
ize
Tech Finance Retail Consulting Manufacturing
+
-
Top 5 Source of Hire
22 Engineering Hires @$700 CPH
Reduced Time-To-Hire by 50%
Common Recruiting and Hiring Challenges
POOR
CANDIDATE
PIPELINE
LACK OF BRAND
AWARENESS
WASTING TIME ON
UNQUALIFIED
CANDIDATES
Who are you?
How Glassdoor Delivers Applicant Quality
Candidates
Self-Select
Before Applying
Your
Employer
Brand
Quantity Quality
is associated with a
strong employer brand
Source: LinkedIn
%
Conducting an Employer Brand Audit
Using Glassdoor Analytics to Measure
1 What is my brand awareness
with job seekers? Is it growing?
2 What is my brand reputation?
3How does my awareness and
reputation compare with my
competition?
4Who am I attracting with my
brand message and is it the
right audience?
New to FEA
Company Updates
Communicate with job seekers who are
researching or following your company
on Glassdoor.
Featured Review
Cherry pick any review to appear first
on your Glassdoor profile
New to Enhanced Profile
Competitor Targeting
Review & Interview Analytics
Advertise your brand and jobs on
competitor non-client profiles for free.
Filter and report your employee sentiment
and candidate interview reviews by office
location, job title and department.
Homepage Highlight
Advertise your office and culture on the
Glassdoor Homepage. Homepage Highlight
gets between 4-5x impressions compared to
industry average.
Our Solutions
Job Slots Enhanced Profile Display Advertising
• Increase Brand Awareness
• Target Candidates Researching
Competitor Profiles
• Diversity & Inclusion Campaigns
• Increase Brand Awareness
• Influence Candidates
• Unique Candidate Insight &
Analytics
• Source Quality Applicants
• Demographic Targeting
• Desktop, Mobile & Email