#TWILIOCON
Global Phone Numbers: Taking your App Around the World
LISA WEITEKAMP, ASSOCIATE PRODUCT MANAGER, TWILIO
Wednesday, September 25, 13
#TWILIOCON
Hi. I’m Lisa.I <3 Twilio Phone Numbers.
Wednesday, September 25, 13
#TWILIOCON
Phone NumbersTeam
Inventory Management
Quality Management
Phone Number APIs
Wednesday, September 25, 13
#TWILIOCON
By 2030, the global middle class will more than double in size.1
This is 200% spending growth spending in the next decade alone.2
1. Sargent, Ben "Language Spark Business Success" 5 Dec. 2012 (http://vimeo.com/55103353)2. Court, David and Narasimhan, Laxman "Capturing the World’s Emerging Class" 10 Jul. 2010 (http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class)
Wednesday, September 25, 13
#TWILIOCON0 200 400 600 800 1000 1200
Baidu Tencent
Glam Media Apple
Amazon.com Wikipedia
Yahoo! Facebook Microsoft
US Visitors International Visitors
81% of Visitors to the top 10 global Internet Properties are from outside the US
1. Meeker, Mary and Wu, Liang "2013 Internet Trends" 29 May 2013 (http://www.kpcb.com/insights/2013-internet-trends)
#TWILIOCONWednesday, September 25, 13
#TWILIOCON
Not only is the future global in nature... so is the present.
Wednesday, September 25, 13
#TWILIOCON
Agenda
•Phone number formatting
•Phone number types and uses globally
• International Number Taboos
•Global Twilio features
Wednesday, September 25, 13
WHY ARE PHONE NUMBERS HARD?
Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/
Wednesday, September 25, 13
#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211
Wednesday, September 25, 13
#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211
Wednesday, September 25, 13
#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211682139
Wednesday, September 25, 13
#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 22114347
042
Wednesday, September 25, 13
#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 22112211222 1111
2222 1111
Wednesday, September 25, 13
Geographic or Local Phone Numbers
National Phone Numbers
Mobile Phone Numbers
Toll Free Phone Numbers
Short Codes
Wednesday, September 25, 13
Geographic or Local Phone Numbers
National Phone Numbers
Mobile Phone Numbers
Toll Free Phone Numbers
Short Codes
Wednesday, September 25, 13
#TWILIOCON
If locality matters...
Wednesday, September 25, 13
#TWILIOCON
If locality matters...
Geographic Phone Numbers(aka Local or Landline)
Wednesday, September 25, 13
#TWILIOCON
If cost to the caller matters...
Wednesday, September 25, 13
#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Wednesday, September 25, 13
#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Toll free Phone Numbers
Wednesday, September 25, 13
#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Toll free Phone Numbers
National Phone Numbers
Wednesday, September 25, 13
#TWILIOCON
If messages matter...
Wednesday, September 25, 13
#TWILIOCON
If messages matter...
Geographic Phone Numbers
Wednesday, September 25, 13
#TWILIOCON
If messages matter...
Geographic Phone Numbers
Mobile Phone Numbers
Wednesday, September 25, 13
#TWILIOCON
If messages matter...
Geographic Phone Numbers
Mobile Phone Numbers
Short Codes
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+1
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+1 415
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 20
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44 800
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44 7
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44 77
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
+33
Wednesday, September 25, 13
#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
+33 9
Wednesday, September 25, 13
#TWILIOCON
713 417
Wednesday, September 25, 13
SO HOW DOES TWILIO HELP?
Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/
Wednesday, September 25, 13
#TWILIOCONWednesday, September 25, 13
#TWILIOCONWednesday, September 25, 13
#TWILIOCON
<Say>Supports 26 dialects which covers 79% of the world’s online population.1
1. Sargent, Benjamin "ROI Lifts the Long Tail of Languages in 2012" 26 Jun. 2012 (http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899)
</Say>Wednesday, September 25, 13
#TWILIOCON
“The buck does funny things when does are present.”
$item = preg_replace(‘/does/’, ‘doze’, $item);
Pronunciation > Correct spelling
Wednesday, September 25, 13
#TWILIOCON
<Play> + <Say> + <Pause> = Win!
Wednesday, September 25, 13
#TWILIOCON
GSM-7 and UCS2 character sets
Support for 100% of existing written scripts.
SMS Character Encoding
Wednesday, September 25, 13
Oregon
Virginia
Sao Paulo
Dublin
Tokyo
Singapore
GLOBAL LOW LATENCY
Wednesday, September 25, 13
#TWILIOCON
Consumers are aware of number types and you should be too.
When selecting a number, avoid local cultural taboos.
Twilio is here to help you!
Wednesday, September 25, 13
#TWILIOCON
Consumers are aware of number types and you should be too.
When selecting a number, avoid local cultural taboos.
Twilio is here to help you!
Wednesday, September 25, 13
QUESTIONS?
Wednesday, September 25, 13
<Say language=en>Thank You!</Say><Say language=fr-‐FR>Mercí!</Say><Say language=sv-‐SE>Tak!</Say
Wednesday, September 25, 13