global phone numbers: taking your app around the world
DESCRIPTION
Lisa Weitekamp - associate product manager at Twilio - takes you through time tested best practices and taboos for phone numbering worldwide. Essential knowledge for the global Twilio developer.TRANSCRIPT
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#TWILIOCON
Global Phone Numbers: Taking your App Around the World
LISA WEITEKAMP, ASSOCIATE PRODUCT MANAGER, TWILIO
Wednesday, September 25, 13
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#TWILIOCON
Hi. I’m Lisa.I <3 Twilio Phone Numbers.
Wednesday, September 25, 13
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#TWILIOCON
Phone NumbersTeam
Inventory Management
Quality Management
Phone Number APIs
Wednesday, September 25, 13
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#TWILIOCON
By 2030, the global middle class will more than double in size.1
This is 200% spending growth spending in the next decade alone.2
1. Sargent, Ben "Language Spark Business Success" 5 Dec. 2012 (http://vimeo.com/55103353)2. Court, David and Narasimhan, Laxman "Capturing the World’s Emerging Class" 10 Jul. 2010 (http://www.mckinsey.com/insights/consumer_and_retail/capturing_the_worlds_emerging_middle_class)
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#TWILIOCON0 200 400 600 800 1000 1200
Baidu Tencent
Glam Media Apple
Amazon.com Wikipedia
Yahoo! Facebook Microsoft
US Visitors International Visitors
81% of Visitors to the top 10 global Internet Properties are from outside the US
1. Meeker, Mary and Wu, Liang "2013 Internet Trends" 29 May 2013 (http://www.kpcb.com/insights/2013-internet-trends)
#TWILIOCONWednesday, September 25, 13
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#TWILIOCON
Not only is the future global in nature... so is the present.
Wednesday, September 25, 13
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Agenda
•Phone number formatting
•Phone number types and uses globally
• International Number Taboos
•Global Twilio features
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WHY ARE PHONE NUMBERS HARD?
Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/
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#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211
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#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211
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#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 2211682139
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#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 22114347
042
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#TWILIOCON
+1 347 222 1111+39 042 2222 1111
+682 4 22112211222 1111
2222 1111
Wednesday, September 25, 13
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Geographic or Local Phone Numbers
National Phone Numbers
Mobile Phone Numbers
Toll Free Phone Numbers
Short Codes
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Geographic or Local Phone Numbers
National Phone Numbers
Mobile Phone Numbers
Toll Free Phone Numbers
Short Codes
Wednesday, September 25, 13
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#TWILIOCON
If locality matters...
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#TWILIOCON
If locality matters...
Geographic Phone Numbers(aka Local or Landline)
Wednesday, September 25, 13
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#TWILIOCON
If cost to the caller matters...
Wednesday, September 25, 13
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#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Wednesday, September 25, 13
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#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Toll free Phone Numbers
Wednesday, September 25, 13
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#TWILIOCON
If cost to the caller matters...
Geographic Phone Numbers
Toll free Phone Numbers
National Phone Numbers
Wednesday, September 25, 13
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#TWILIOCON
If messages matter...
Wednesday, September 25, 13
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#TWILIOCON
If messages matter...
Geographic Phone Numbers
Wednesday, September 25, 13
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#TWILIOCON
If messages matter...
Geographic Phone Numbers
Mobile Phone Numbers
Wednesday, September 25, 13
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#TWILIOCON
If messages matter...
Geographic Phone Numbers
Mobile Phone Numbers
Short Codes
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915+1
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#TWILIOCON
+1 415 742 1915+1 415
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 20
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915+44 20 3475 2759+44 800 808 5156+44 800
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44 7
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759+44 800 808 5156+44 77
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
Wednesday, September 25, 13
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
+33
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#TWILIOCON
+1 415 742 1915
+44 77 77 777 777
+44 20 3475 2759
+33 9 75 18 35 11
+44 800 808 5156
+33 9
Wednesday, September 25, 13
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#TWILIOCON
713 417
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SO HOW DOES TWILIO HELP?
Image courtesy of: http://atomictoasters.com/2010/12/startup-human-technology/
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#TWILIOCONWednesday, September 25, 13
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#TWILIOCONWednesday, September 25, 13
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#TWILIOCON
<Say>Supports 26 dialects which covers 79% of the world’s online population.1
1. Sargent, Benjamin "ROI Lifts the Long Tail of Languages in 2012" 26 Jun. 2012 (http://www.commonsenseadvisory.com/abstractview.aspx?articleid=2899)
</Say>Wednesday, September 25, 13
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#TWILIOCON
“The buck does funny things when does are present.”
$item = preg_replace(‘/does/’, ‘doze’, $item);
Pronunciation > Correct spelling
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<Play> + <Say> + <Pause> = Win!
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#TWILIOCON
GSM-7 and UCS2 character sets
Support for 100% of existing written scripts.
SMS Character Encoding
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Oregon
Virginia
Sao Paulo
Dublin
Tokyo
Singapore
GLOBAL LOW LATENCY
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#TWILIOCON
Consumers are aware of number types and you should be too.
When selecting a number, avoid local cultural taboos.
Twilio is here to help you!
Wednesday, September 25, 13
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#TWILIOCON
Consumers are aware of number types and you should be too.
When selecting a number, avoid local cultural taboos.
Twilio is here to help you!
Wednesday, September 25, 13
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QUESTIONS?
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<Say language=en>Thank You!</Say><Say language=fr-‐FR>Mercí!</Say><Say language=sv-‐SE>Tak!</Say
Wednesday, September 25, 13