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Body Level One
Body Level Two
Body Level Three
Body Level Four
Body Level Five
Dr Patrick Dixon Chairman Global Change Ltd
TheFutureofAlmostEverythingandhowtocreatemagicforcustomers
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Ins:tu:onalBlindness-beyonddata
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Complexity and scale create risks
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Title Text
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Strategies often overtaken by events World can change faster than you can hold a board meeting
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Agility
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What is the future of the global
ECONOMY
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WGP2005-2014(%,constantprices)
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VietnamGDP1985-2011
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$3.4trillion
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$2.4trillion
Reserves
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The future is aboutEMOTION
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85% of world population will be living in emerging
markets in 10 years
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1 billion will migrate over next 30 yearsspend on infrastructure in 30 years greater
than in all previous previous history
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Science,technologyengineering,
maths
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MostSTEMgraduatesinemergingmarkets
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Europe Dying 4 couples to produce single great-grand child
1 million over 90 year olds in Italy in 12 years time
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FutureofHospitals
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Smartimagingwilltransformdiagnosisandtreatment
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$75bn endoscopy market by 2022
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125,000 stents or carotid surgery a year in US
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250millionwearabledevicesby2023
$20bnto$70bnby2025
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Home Tele-Monitoring
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Read your genes in 2 hours for
$2000
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PigsteethgrowninsideratsMicegrownewteethfromnervecells/gum:ssue
Grow New Teeth
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Repair Heart / Brain / Retina / Spine
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Life expectancy will grow much
faster than forecast
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1weekevery4
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Slow or no ageing is a reality
Rockfish, Turtles, some Whales
No signs of getting old
Rougheye rockfish (Sebastes aleutianus) 205 years Aldabra Giant Tortoise 255 years Lobsters are believed to live 100 or more years Ocean Quahog clam 405 years
Some animals do not age in normal way
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1trillionpagesamonth
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People love Cities and Offices
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Teleworking Only 2.5% of US workers are exclusively home-based 60% UK office workers have opportunity to work from home regularly - but few take it (during office hours)
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Talking to customers on journey of life
Death of traditional marketing
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90% all global data generated in last 2 years
Sales of canned food in Mexico store = demand for more steel tins in China
Big Data
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Little Data often matters
most
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Big Data = PatternLittle Data = Person
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missing you
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FromMARKETINGcampaigntoALWAYS-ONCONVERSATION
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Globalised+BarriersProblemofScale
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Since 1980, global trade has grown at twice the rate of production but this trend will slow down rapidly
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South to South Trade will grow
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VW mega platformVWMegaPla^orm-basisfor1mcars
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World too small for more than:2 airline manufacturers
3 mobile operating systems10 large pharma
5 large auto companies
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11%wageinfla`oninChinain2013-2015
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NearshoringBoom
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MegaChains
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Converging in price, quality, experience and appearance
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AcrossEU,10grocerscapture50%ofsales
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Instant information
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Internet of Things
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Fast Fashion 15 days design / order to market
28% savings on unwanted markdowns, lost sales or
stockouts using RFID tags
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Most online sales will be MOBILE
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8dressesindifferentsizeandcolourdeliveredto
home
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Loca`onMarke`ng
isnextBIGTHING
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Over4000roadhauliersinEU
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82
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SUPPLYCHAIN
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OlderBuyers
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MobilePayment
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1.7bnmobileusers-nobankaccount Kenya-17mcustomersusemPesa $9bnpa->33%GDP
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90
1.7bnphoneusersareunbanked
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Free mobile devicescalls / web / TV / games / payHigher income model
201020132015
TelcoBanks
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90%MicrosofR&D SalesForceR&D>$3bnpa
CLOUD
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5.5billioncyberahacks42%increase/year
BigData-InternetofThings-Cloud>160Gbpsindenialofservice
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$40 Trillion Green Tech Boom driven by oil price, cost cuts, green activism
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75% global growth in green energy was in China in 2014
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Shale gas 33% US supplies
3.3m US jobs $468bn pa + more oil
produced than Saudi by 2020
200 years global supply Up from 60 years in 5 years
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120,000 terawatts of sunlight /day 7,000 times total power useQUEBECfromARIZONAMOSCOWfromSAHARA
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Solar cell generation parity
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SolarCells$/wah1990-2015
subsidies
PriceParity
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120,000 terawatts of sunlight /day 7,000 times total global power use Power Moscow from Libyan Desert
Why China will dominate wind power industry 40% EU power = wind by 2050
Surplus wind to hydrogen - to methane ?
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ManagingPeakGenera`on InJune2013electricitypricesinGermanybecamenega`ve-EU150/MWhr
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Smart heating or cooling Save 30-50% energy - payback 4 years
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New Street Lamps save 3%
national energy
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Beyond Compliance
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do things you really believe in LifeisShort
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AllleadershipcomesfromVISIONofabeherfuture
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LessonfromNon-ProfitsandAc`vists
Connectwithallthepassionspeoplehaveandtheywillfollowyoutothe
endsoftheearth,promotewhatyoudowithpride,andmayevenbewillingto
workforyoufornexttonothing
.andthefourwordphraseis.
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do things you really believe in LifeisShort
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BuildingaBeherWorld
TheMagicofeverygreatBusiness
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Dr Patrick Dixon Chairman Global Change Ltd
globalchange.com15millionvisitors
5millionvideoviews
http://globalchange.com