Clarity on constantlyevolving Business Dynamics
The Power of Analytics…The Power of Analytics…
Data backed decisionsare more contemplativeand thus wiser
Data Disabled Decisions
Data Enabled Decisions2Copyright © Gmid Associates.
AgendaAgenda
About the Company
Capabilities Data Mining & Cleansing Descriptive Analytics Solutions Predictive Analytics Solutions MIS / Executive Dashboard/ Simulation Tools
Service Offerings (by industry)
Case Studies
Clientele
Contact Details
About the Company
Capabilities Data Mining & Cleansing Descriptive Analytics Solutions Predictive Analytics Solutions MIS / Executive Dashboard/ Simulation Tools
Service Offerings (by industry)
Case Studies
Clientele
Contact Details
3Copyright © Gmid Associates.
Gmid Associates combines industry knowledge, advanced analytics, and technology to
deliver solutions that enable our clients take better business decisions. Using
techniques in statistics, econometrics, and operations research we help embed Data
Driven capabilities into the decision making processes of our customers.
Some of the benefits of associating with us are -
In-depth domain expertise across industries Superior product and service quality Highly qualified and experienced team Significantly less turnaround time Price advantage over established players
About the CompanyAbout the Company
Gmid Associates combines industry knowledge, advanced analytics, and technology to
deliver solutions that enable our clients take better business decisions. Using
techniques in statistics, econometrics, and operations research we help embed Data
Driven capabilities into the decision making processes of our customers.
Some of the benefits of associating with us are -
In-depth domain expertise across industries Superior product and service quality Highly qualified and experienced team Significantly less turnaround time Price advantage over established players
4Copyright © Gmid Associates.
About the CompanyAbout the Company
Experienced Team –Professionals with a decade of
International Experience
Delivery Across theGlobe – Analytics Partner
5Copyright © Gmid Associates.
Best Talent –Graduates from IITs and IIMs
Industry Knowhow –Complete Lifecycle of Industry
Not just Support, WE are a part of YOUNot just Support, WE are a part of YOU
• Prompt ClientCommunication
• Round The clockDelivery
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• Round The clockDelivery
• Strict Quality ControlMechanisms
• Process-Oriented WorkEnvironment
Gmid Associates has a global footprintGmid Associates has a global footprint
London
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HQ
Gmid Rep office
Tie ups/networks
CaliforniaGermany
Australia
Delhi
MumbaiBangalore
CapabilitiesCapabilities
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•We help organizations transform and combine disparate data, remove inaccuracies,standardize on common values, parse values and cleanse dirty data to create consistent,reliable information
Data Cleansing and Enrichment
•Your customer contact numbers are buried in a dataset that has all sorts of text entries.This makes contactability on those datasets very difficult
•We have tools that dig valid phone numbers from deep into the text data, intelligentenough to complete incomplete numbers (i.e. adding STD codes)
•Tools can be customized to suit your business requirements
Contactability Improvement Tools
Capabilities: Data Mining &Capabilities: Data Mining & Data CleansingData Cleansing
•Your customer contact numbers are buried in a dataset that has all sorts of text entries.This makes contactability on those datasets very difficult
•We have tools that dig valid phone numbers from deep into the text data, intelligentenough to complete incomplete numbers (i.e. adding STD codes)
•Tools can be customized to suit your business requirements
•We have proven tools and expertise to run customer de-duplication algorithms on data,identifying unique customers/ households/ relationships and establishing mappingsamongst them
•This helps you understand your customer data, draw critical conclusions and makemeaningful business decisions
Data De-duplication Solutions
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•Our Data Audit service provides you with a comprehensive analysis of your database,highlighting inaccuracies or incomplete data. It helps you understand the finer details ofthe information available within your data.
• It saves on the operations time, reduces load and speeds up processes, and delivers richintelligence and control on your business
Data Audit
Historical Data Analyses
Capabilities:Capabilities: Descriptive Analytics SolutionsDescriptive Analytics Solutions
•We have the skill set and domain knowledge required to dive deep into your historical dataand come up with trends and patterns that empower you to run your business moreefficiently and proactively
•It provides you a single point of view into the diverse data through implementation of datamining and data analytics techniques such as pattern identification, trend analysis,segmentation, discriminate analysis etc.
•We use advanced statistical and econometric techniques and overlay them on yourbusiness knowledge to segregate sets of customers that behave similarly. We help youmake business plans at segment level
Segmentation and Clustering solutions
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A Scorecard is a statistical model developed using historical data to predict the propensity ofoccurrence of a certain future ‘event’
Maximize the divergence betweenthe distributions of good and bad
accounts
Estimate the unknown populationcharacteristics based on sample
information
Analyze consumer preferences andbehavior to study the efficiency of
processes and strategies
Identify trends , sub-groups and docustomer profiling using multivariate
statistics
Use scores to calculate probability ofdefault, expected loss, unexpectedloss etc to help perform effective
portfolio management
Develop score based strategies thatare simple and result oriented
Capabilities:Capabilities: Predictive AnalyticsPredictive Analytics
Propensity Scorecards
Maximize the divergence betweenthe distributions of good and bad
accounts
Estimate the unknown populationcharacteristics based on sample
information
Analyze consumer preferences andbehavior to study the efficiency of
processes and strategies
Identify trends , sub-groups and docustomer profiling using multivariate
statistics
Use scores to calculate probability ofdefault, expected loss, unexpectedloss etc to help perform effective
portfolio management
Develop score based strategies thatare simple and result oriented
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Forecasting Solutions
Gmid Associates supports companies across various industry verticals to better understand andmanage demand by providing world class forecasting and planning capabilities taking into accountindustry specific challenges. its advanced collaboration functionality allows for coherent process toobtain a single realistic view of demand.Key Services: Demand forecasting, Inventory management, Optimal sales order recommendations
Capabilities:Capabilities: MIS/ Dashboards/ Simulation ToolsMIS/ Dashboards/ Simulation Tools
We use advanced Analytical techniques to make sure that thetechniques which best captures the business problem is used. The
outcome algorithm is built into scenario analyzer tools.
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Measure efficiencies/inefficiencies
Ability to identify and correct negative trends
Ability to generate new business opportunities
Align strategies and organizational goals
Save time over running multiple reports
Gain total visibility of all systems instantly
Enables better decisionsmaking by buildingmonitoring systems that are :• Real time,• Correct, and• Efficient
Ability to make more informed decisions based oncollected business intelligence
ServicesServices
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Solutions by Industry: Financial ServicesSolutions by Industry: Financial Services
RelationshipManagement
• Cross-sell Strategy Design (with productsequencing)
• Multi Media Campaign Design• New/Inline Product Forecasts
Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation
CustomerAcquisition
Collections/ Recovery
• Collections Propensity Scorecard• Recovery Scorecard• Target Planning• Portfolio Value Assessment
Inbound Marketing
Collection /Retention
Cross-Sell/ Up-Sell
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Reporting, Dashboarding & Visualization
Data Mining and Data Cleansing
Model Development and Recalibration
Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation
• Collections Propensity Scorecard• Recovery Scorecard• Target Planning• Portfolio Value Assessment
Retention/ Revival
• Retention Prediction Scorecard andSegmentation
• Revival prediction scorecard andSegmentation
• Capacity Planning
Marketing Channel Analytics
Channel Effectiveness Optimization Multi media Acquisition Campaign Design
and Optimization
Lifetime Value Analytics
• Customer Segmentation• Customer Satisfaction Analysis• Customer reach-out Multi Media programs
Designs• Sales Forecasting Model• Spend Analytics
Solutions by Industry: Banking & InsuranceSolutions by Industry: Banking & Insurance
Identification
Validation
Authentication
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Validation
Solutions by Industry: TelecomSolutions by Industry: Telecom
Pre-Paid
Cross Sell/Up-Sell
ApplicationFraud/Bad
Debt Scorecard
Credit RiskManagement
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21 354 687 90* #
Pre-Paid
Post-Paid
MarketBasket
Analysis
CustomerSegmentation
CampaignManagement
Lifetime Valueof customer
Churn/Retention
Analysis
Solutions by Industry: Retail & FMCGSolutions by Industry: Retail & FMCG
Analytics in Retail
Descriptive Analysis
Sales AnalysisCategory TrendsBrand Dynamics
Out of Stock AnalysisPromotional Effectiveness
Benchmarking Analysis
Sales AnalysisCategory TrendsBrand Dynamics
Out of Stock AnalysisPromotional Effectiveness
Benchmarking Analysis
Predictive Analysis
Customer profilingDemand Forecasting
Lifetime Value AnalysisChurn Analysis
Market Basket AnalysisResponse Modeling
Customer profilingDemand Forecasting
Lifetime Value AnalysisChurn Analysis
Market Basket AnalysisResponse Modeling
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Sales AnalysisCategory TrendsBrand Dynamics
Out of Stock AnalysisPromotional Effectiveness
Benchmarking Analysis
Sales AnalysisCategory TrendsBrand Dynamics
Out of Stock AnalysisPromotional Effectiveness
Benchmarking Analysis
Customer profilingDemand Forecasting
Lifetime Value AnalysisChurn Analysis
Market Basket AnalysisResponse Modeling
Customer profilingDemand Forecasting
Lifetime Value AnalysisChurn Analysis
Market Basket AnalysisResponse Modeling
* Targeting customers more effectively for campaigns* Improving response time to market changes
* Increasing employee productivity, and* Improving customer service at stores.
Solutions by Industry:Solutions by Industry: Market Research AnalyticsMarket Research Analytics
Research Data Processing & Analytics Services
Data Processing is a systematic process that transfers raw data to intelligent data and requiresthe application of an integrated process. Gmid can bring life to your data by transforming itinto meaningful insights that will drive positive and enduring results.Key Services: Verbatim Coding, Survey Data Entry, Tabulations, Banners Creation, Charting
Statistical Data Analytics Solutions
From Standard Statistical tools to high end decision focused multivariate statistical techniques;Gmid provides you a one stop solution for all your Data Analytics and decision supportrequirements.Key Services: Cross-tab, Banner tables, Clustering, Segmentation, Regression, Max DifferentialAnalysis, Key Driver Analysis etc.
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From Standard Statistical tools to high end decision focused multivariate statistical techniques;Gmid provides you a one stop solution for all your Data Analytics and decision supportrequirements.Key Services: Cross-tab, Banner tables, Clustering, Segmentation, Regression, Max DifferentialAnalysis, Key Driver Analysis etc.
Data Posting, Charting, Analytics & Reporting Solutions
We prepare customized presentations for our clients that drive the message across to thelistener. Our team goes beyond presenting chunks of data to ensuring it reflects the brand in apositive manner to the end user. We love to keep presentations simple but direct.Key Services: Presentation including quantitative and descriptive summaries, charts fromtabulated data, automated dashboards
Solutions by Industry: Travel and HospitalitySolutions by Industry: Travel and Hospitality
Efficient Customer AcquisitionWe offer help with inbound marketing services for businesses so they can get found on the internet through thecreation of a comprehensive inbound marketing strategy. Our services enable small businesses improve the returnon investment (ROI) for their marketing dollars.Key Services: Online PPC campaign management, Social media optimization, Cross-sell models
Deeper Guest Knowledge through Effective SegmentationGmid Associates uses analytical techniques like Recency, Frequency, and Monetary Value (RFM) Analysis (using guesthistory data), Basket Analysis are used as starting points to assess customer lifetime value and help estimate theprofitability and revenue potential of segments.
19Copyright © Gmid Associates.
Gmid Associates uses analytical techniques like Recency, Frequency, and Monetary Value (RFM) Analysis (using guesthistory data), Basket Analysis are used as starting points to assess customer lifetime value and help estimate theprofitability and revenue potential of segments.
Cluster:Segment byDemographics,Guest Behavior,Occasions
Cluster:Segment byDemographics,Guest Behavior,Occasions
Analyze:Identify GuestSegments who aresimilar
Analyze:Identify GuestSegments who aresimilar
Profile:Define segmentsbased on waysuseful for targetmarketing
Profile:Define segmentsbased on waysuseful for targetmarketing
Size:Estimate segmentsize by revenuepotential, Crosssell other services
Size:Estimate segmentsize by revenuepotential, Crosssell other services
Maximize Revenue through Yield ManagementYield management maximizes profits from the sale of perishable assets such as hotel rooms or airline seats bycontrolling price and inventory and differentiating product and service. Unique customer segments, based onbehavior, price sensitivity, usage pattern, etc are identified. Appropriate products are then created along withtargeted price and service levels.
Segment:Define Segmentsbased onbehavior, usage,price
Segment:Define Segmentsbased onbehavior, usage,price
Offer:Create Seasonalpricing calendars& targeted pricing
Offer:Create Seasonalpricing calendars& targeted pricing
Forecast:Forecast demandbased on trends,seasonal patterns,mkt.
Forecast:Forecast demandbased on trends,seasonal patterns,mkt.
Plan:Allocate capacityto varioussegments tomaximize revenue
Plan:Allocate capacityto varioussegments tomaximize revenue
Solutions by Industry: eSolutions by Industry: e--CommerceCommerce
ChannelManagement
Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation
RevenueMaximization
Customer Service
• Managing customer requests, buildingbetter processes for fulfillment requests
• Identification of key pain points ofcustomers
• Early warning churn prediction model
New Customer Acquisition Marketing Channel Analytics
Supply Vendors Selection and Management Supply Chain effectiveness Improvement
and Vendor Satisfaction Indexing Channel Effectiveness Optimization Multi media Acquisition Campaign Design
and Optimization
Strategic Planning& Customer Service
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Reporting, Dashboarding & Visualization
Data Mining and Data Cleansing
Demand Forecasting and Inventory Planning
• Cross-sell Strategy Design (with productsequencing)
• Multi Media Campaign Design• New/Inline Product Forecasts
Lead generation and fulfillment tracking Fulfillment Process Improvement Campaign Design and Tracking Segmentation and Targeting Sales Performance Management Incentive Plan Design and Implementation
• Managing customer requests, buildingbetter processes for fulfillment requests
• Identification of key pain points ofcustomers
• Early warning churn prediction model
Product Planning
• Demand, Supply, and Target Planning• Product Value Assessment• New Products Identification• Capacity Planning
Supply Vendors Selection and Management Supply Chain effectiveness Improvement
and Vendor Satisfaction Indexing Channel Effectiveness Optimization Multi media Acquisition Campaign Design
and Optimization
Cross-Sell/ Up-Sell Lifetime Value Analytics
• Customer Segmentation• Customer Satisfaction Analysis• Customer reach-out Multi Media programs
Designs• Sales Forecasting Model• Spend Analytics
Case StudiesCase Studies
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Outline BenefitsProject Description
A 100 year old leading vehicle finance company from US with a sub primeportfolio wanted to make scientific and optimal collection strategies.
We developed an early warning delinquency predictor scorecard on theportfolio and implemented the same on the client’s system. The scorecardruns on the last day of every month and gives scores to all the accountsbased on their propensity to default on the payments in the next month. Italso categories the accounts into risk segments, using which the companycan make effective, targeted collection strategies
‘Bad’ ApplicationPrediction system forUS Auto Loan company
Early Write off losseshave gone down by 12%within 4 months ofmodel implementation
A leading auto finance company from Texas wanted to devise effectivestrategies to separate good applications from bad ones to improve theportfolio quality and minimize future credit losses
We developed two predictive scorecards- write off prediction and early payoff prediction. Since both of these were loss making scenarios for thebusiness, we clubbed them together and devised “high/ Medium/Low” riskbands. Every application is given scores and risk segment and businessmakes effective acquisition strategies
Case Studies: Predictive AnalyticsCase Studies: Predictive Analytics
Monthly defaultprediction modelsfor active Auto Loanportfolio
After implementing themodel, the monthlydefault rates are down by16%
A 100 year old leading vehicle finance company from US with a sub primeportfolio wanted to make scientific and optimal collection strategies.
We developed an early warning delinquency predictor scorecard on theportfolio and implemented the same on the client’s system. The scorecardruns on the last day of every month and gives scores to all the accountsbased on their propensity to default on the payments in the next month. Italso categories the accounts into risk segments, using which the companycan make effective, targeted collection strategies
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Cross-sell Strategies ona diversified financialportfolio
Cross-sell penetrationincreased from ~1% to~4% on a base of2,50,000 accounts in 8months time afterimplementation
A global financial services firm needed to develop effective and easilyimplementable cross-sell strategies on a diversified portfolio containingmutual funds, life insurance, general insurance and mortgage loans
Developed multiple statistical models and used clustering techniques,overlaid with business rules to design efficient cross-sell strategies
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Outline BenefitsProject Description
Case Studies: Predictive AnalyticsCase Studies: Predictive Analytics
Sales Forecast Modelfor one of the fastestgrowing TextileCompany of UK
80% accurate forecastfigures within 3 monthsof model deployment
Increased service level byabout 41%
The client, a large textile manufacturer in UK, wanted to build a reliablemodel that complements or takes over their in house traditional approach toforecasting primarily driven by gut instinct.
Developed a multi variable time series forecasting model for all of theproduct categories. The model uncovered patterns caused by seasonalvariations, lead times, minimum quantities, re-order quantities,extraordinary usage (special orders) etc.
Marketing-SalesLinking Model for anOnline Retailer
The company was ableto make target basedmarketing plans andhence manage theirmarketing efforts in abetter manner
A global online retailer which did all their marketing through Facebookwanted to link their Facebook Fan growth to their sales trends. They neededthis to understand how their marketing efforts translated into sales
Developed non-linear models predicting sales as a function of Fan growth Developed a tool which, on giving sales targets as input, would give Fan
growth needed in the coming weeks to achieve the targets
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Reduced the storagecost by 30% whileincreasing the servicelevels by 15%
A global retail company had problems in optimizing the inventory levels inthe warehouses so as to not missing out on demand while avoidingcannibalization
Prepared a smart order processing and inventory management system toidentify alert stock levels, place and track orders automatically ensuring highservice level with low overall storage cost.
InventoryManagement Systemfor a Leading MultiNational Retail Player
Marketing-SalesLinking Model for anOnline Retailer
The company was ableto make target basedmarketing plans andhence manage theirmarketing efforts in abetter manner
A global online retailer which did all their marketing through Facebookwanted to link their Facebook Fan growth to their sales trends. They neededthis to understand how their marketing efforts translated into sales
Developed non-linear models predicting sales as a function of Fan growth Developed a tool which, on giving sales targets as input, would give Fan
growth needed in the coming weeks to achieve the targets
Copyright © Gmid Associates.
Outline BenefitsProject Description
Data Cleansing on aLife Insuranceportfolio database
• As a result of improvedcontactability, cross-sellswent up by 11% in ayear’s time
Our client, a leading Insurer needed to increase phone numbercontactability on their database. The phone numbers were not in machinedialable format s hence dialer machines could not be used directly forcustomer reach out/ cross-sell/ renewal campaigns.
Developed an algorithm which picks correct phone numbers from textstrings and modifies them into machine dialable format (adds std code onlandlines, if required). Automated it in an excel tool to be used onincremental data.
Case Studies: Data Mining & CleansingCase Studies: Data Mining & Cleansing
De-duplication ofRecords on a MultiProduct FinancialPortfolio
The client was able toknow exactly how manycustomers it had
As a result of customer-to-account mapping, theyare able to make betterinformed business plans
A leading private sector Insurer was having troubles managing their datawarehouse (DW) because there was no unique identifier at client level. Everynew acquisition was a new relationship at DW level.
Developed a de-dup algorithm by using matching algorithms like levenshteindistance, soundex, metaphone etc. Created a new client level UID.
IntensityOptimization for aCards CollectionsCampaign
• The collections unit wasable to reduce theircosts by 15% for thesame collectionrevenues.
A multinational bank’s cards collection business needed help to identifyoptimum reach out intensity/ channel at bucket and segment levels.
Using statistical and econometrics techniques on historical data, we devisedoptimum channels and intensities at bucket and segment levels.
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CaseCase Studies: MIS/ DashboardsStudies: MIS/ Dashboards
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ClienteleClientele
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Our Partners
Mudit ChandraSales and Marketing HeadGmid Associates
Mobile Number+91-98107-96148
Webwww.thegmid.com
Thank You
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