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NUMBER THREE THE J SHED

KING’S ROAD, SWANSEA SA1 8PL

T 01792 641350 E [email protected] W GMID.NET

CORPORATE IDENTITY

Gas Services Wales provides an installation andrepair service to both the commercial and domesticmarkets. In a stale and overcrowded marketplacethe need was identified to create a fresh, modernand clean look for a company in an industry that isoften seen as grimy.

The final scheme combines strong typography witha descriptive icon and tagline.The fresh green andblue bolster the contemporary and natural feel ofthe company.

A RELOCATING AND EXPANDING BUSINESS

KEY DELIVERABLES

• New identity scheme, colourdetermination, typographic style sheet, logo

• Stationery and marketing materials• Website design & build, non-commerce• Shopfront and vehicles livery• Shop interior consultation

Gas Services Wales

HANDEL GOTHIC

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890

CAFLISCH SCRIPT BOLD

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

!@#$%^&&*()_+-= 1234567890

PMS 300 PMS 368 BLACK

CORPORATE IDENTITY

RENAMING, REPOSITIONING AND BRAND DEVELOPMENT

KEY DELIVERABLES


• Stationery for 11 centres• Various internal documents• Map of authority’s area• Public documents – risk assesments• Media pack folders and documents

Mid and West WalesFire and Rescue Service

ITC FRANKLIN GOTHIC HEAVY




!@#$%^&&*()_+-= 1234567890

PMS 485CMYK 0,100,100,10

PMS 356CMYK 80,0,100,40

BLACK

At the direction of Central Government, Mid andWest Wales Fire Brigade became Mid and West WalesFire and Rescue Service. Restructuring andrepositioning required a new visual identity scheme toreflect a service that was modern and diverse.Following a lengthy consultaion and design processthe scheme took shape.The squares represent the sixregional centres and allude to the geography of theregion. Following many trials and extensive testing, thered and green was chosen as it was felt important torepresent Wales strongly in the new scheme.

CORPORATE IDENTITY

Cambrian Survival started life as Cambrian Schoolof Survival. Following a consultation and testingperiod the name was reformed and a taglinedeveloped.The iconography represents fire, food,shelter and water – the four key needs in a survivalsituation.

The visual scheme was developed to help promotethe accessibility of the courses to people who maybe put off by stereotypes and misconceptions

A GROWING BUSINESS

KEY DELIVERABLES


• Marketing pack comprising of a custommade folder and inserts

• Stationery materials• Course certificates• Safety documents• Branded clothing• Large exhibition materials

Cambrian Survival

CAFLISCH SCRIPT


!@#$%^&&*()_+-= 1234567890



!@#$%^&&*()_+-= 1234567890

PMS 369CMYK 60,0,100,20

PMS 144CMYK 0,60,100,0

BLACK PMS 109CMYK 0,20,100,0

PMS 288CMYK 100,60,0,40

CORPORATE IDENTITY

Mumbles Pier has been a popular visitor attractionsince it was built in 1898.When the development ofthe surrounding site took place to provide all-weather facilities a strong brand image was neededto reflect the modern complex.

The visual material is derived from playful primarycolours, informal typefaces and a family feel.Thelogo, illustrations and colours are used extensivelythroughout the site and help to support a verystrong identity.

SITE REDEVELOPMENT AND RELAUNCH OF VISITOR ATTRACTION

KEY DELIVERABLES


• Advertising and promotional items• Stationery materials• Site identification & wayfinding signage• Branded clothing• Restaurant materials

Mumbles Pier

PMS 032CMYK 0,100,100,0

PMS 072CMYK 100,100,0,0

PMS 347CMYK 100,0,100,0

PMS 109CMYK 0,0,100,0

GOOD DOG COOL


ROTIS SEMI SERIF


CORPORATE IDENTITY

Apollo Communications is a specialisttelecommunications service provider operatingthroughout the UK.Their main operations are inthe fixed-line and mobile for business markets.

Apollo compete with other, larger service providers,so a business-centric style was required to becombined with a unique icon that would help todifferentiate them in a crowded marketplace.

AN EXPANDING AND RELOCATING BUSINESS

KEY DELIVERABLES


• Marketing pack comprising of a custommade folder and inserts

• Stationery materials• Branded clothing• Large advertising materials• Press advertising materials

Apollo Communications

PMS 032CMYK 0,100,100,0

BLACK

ITC CLASSICAL GARAMOND BOLD ITALIC


FRUTIGER BLACK


CORPORATE IDENTITY

As Swansea’s most famous son, Dylan Thomas is theperfect figurehead for a literary award aimed atyoung writers.

Many literary competitions are operatingworldwide; analysis of these was the first part of theproject.The ‘Dylan Thomas’ signature is a strongmark with brand equity and was a candidate for useright from the start of the design process.The logo’sform alludes to literature and the colours are brightyet formal.

A NEW INTERNATIONAL LITERARY PRIZE FOR YOUNG WRITERS

KEY DELIVERABLES


• Stationery materials• Website graphics

The Dylan Thomas Prize

PMS 207CMYK 0,100,35,20

PMS 138CMYK 0,40,100,0

PMS 430CMYK 0,0,0,50

ITC FRANKLIN GOTHIC


ITC FRANKLIN GOTHIC HEAVY


CORPORATE IDENTITY

Swansea Lives is a branded project run by WGHC.The visual scheme was created to satisfy therequirements of people with learning disabilities andtheir carers.

The web-based project provides multi-mediainformation about a variety of services and supportorganisations.Adherence to accessibility designstandards combined with clear aesthetic valuescontribute to the success of this visual scheme.

A WEST GLAMORGAN HOUSING CONSORTIUM PROJECT

KEY DELIVERABLES


• Stationery materials• Website graphics

Swansea Lives

PMS REFLEX BLUECMYK 100,60,0,20

PMS 144CMYK 0,60,100,0

FUTURA BOLD


GOOD DOG PLAIN


!@#$%^&&*()_+-= 1234567890

CORPORATE IDENTITY

Vendexcel supply drinks vending machines andconsumables to business customers.

The use of a stylised initial ‘V’ on a buttondemonstrated the activity of the company.The namewas split to facilitate the emphasis of the highquality products and services.The colour palettegives a fresh look to the company. Mainly used onthe company’s website, this scheme was supportedby printed promotional material.

A STARTUP VENDING BUSINESS

KEY DELIVERABLES


• Stationery materials• Website• Promotional materials• Advertising materials

Vendexcel

PMS 2757CMYK 100,60,0,20

PMS 8001CMYK 0,0,0,50 CMYK 0,25,0,0 CMYK 25,0,0,0 CMYK 0,0,25,0

HELVETICA BLACK 95


HELVETICA ITALIC 56


CORPORATE IDENTITY

Reflecting the change in their processes,Aman MetalSpinners changed their name to AMS MetalProducts.This change demanded a new look andpositioning for the company.

A typographic approach was developed and this waspunctuated by the orange dot which appears as arepeated motif throughout the company’s printedmaterial.

A BUSINESS GROWING INTO NEW MARKETS

KEY DELIVERABLES


• Stationery materials• Promotional materials

AMS Metal Products

PMS 151CMYK 0,60,100,0

PMS 301CMYK 100,35,0,40

PMS 877CMYK 0,0,0,50

EUROSTYLE BOLD


ITC ELEGANT GARAMOND


CORPORATE IDENTITY

This client’s product is an electrical switch usuallyhidden by a ceramic tile.The switches are triggered bythe proximity of the user’s hand.

With a target market of trendy homeowners mainly inthe South East, Easy Switch needed a mark thatprojected style and sophistication.Along with thecolours and typography, a descriptive icon wasdeveloped that hinted at the operation of the product.A tagline verbally supports the product’s value.

A STARTUP BUSINESS

KEY DELIVERABLES


• Stationery materials• Promotional materials• Information graphics• Website graphics

Easy Switch

PMS 194CMYK 20,100,70,15

PMS 486CMYK 0,60,35,0

NEWS GOTHIC BOLD


ITC GARAMOND LIGHT ITALIC


CORPORATE IDENTITY

PLJ create things from glass reinforced plastic.Theydeal with the public for one-off items and also withlarge companies for contract items such as windowframes.

They needed a fresh visual scheme that gave them aunique look in a generally drab looking market.Thelogo combines strong and clean typography with agraphic suggestion of the process and substance offibreglass moulding.

AN ESTABLISHED COMPANY WITH A GROWING MARKET

KEY DELIVERABLES


• Stationery materials• Promotional brochure• Vehicle livery

PLJ Specialised Mouldings

PMS 032CMYK 0,100,100,0

PMS 369CMYK 60,0,80,10

FUTURA EXTRA BLACK


FUTURA BOLD


CORPORATE IDENTITY

Penrhiw Farm is a small family run businesssupplying high quality organic meat products directlyto the public and to supermarket chains.

A visual identity was required that would raise thevisibility of the products on the shelves whilst at thesame time promoting the natural values of thebusiness. Penrhiw is Welsh for ‘top of the hill’ andthis is reflected in the stylised drawn graphic.

AN ORGANIC FARM MARKETING ITS PRODUCE

KEY DELIVERABLES


• Stationery materials• Promotional leaflet• Product labelling

Penrhiw Farm

PMS 364CMYK 90,0,100,40

PMS 032CMYK 0,100,100,0

BLACK

ITC ELEGANT GARAMOND BOLD




!@#$%^&&*()_+-= 1234567890

CORPORATE IDENTITY

Bar Creation and Club Eden form a largeentertainment venue aimed at the gay market acrossthe whole of the UK.

A combination of popular live artistes, club dancenights, home cooked food and drinks offers drawlarge crowds to this venue throughout the week.

The visual work was developed to portray asophisticated image and aimed at a very discerningtarget market.

A BAR & NIGHTCLUB COMPLEX

KEY DELIVERABLES

• Develop logos, colour determination,typographic style sheet

• Stationery materials• Promotional flyers and posters• Food and drink menus• Press advertising• Website• Venue signage• Internal decorative materials

Creation & Eden

CMYK 100,0,90,0 CMYK 50,0,100,40 CMYK 10,100,60,30 CMYK 0,100,60,10 CMYK 0,35,100,0

FF DAX BOLD


FF DAX REGULAR


CORPORATE IDENTITY

IPR is a business which facilitates the rental ofholiday properties throughout the world.

The visual scheme had to be innovative and fresh, tohelp IPR stand out amongst feirce competition.Thekey logo and strapline needed to appeal to a largelydomestic market.All IPR’s materials have beencreated to the same high standards and combine topresent a consistent and interesting visual identiyfor this ambitious company.

A STARTUP BUSINESS WITH BIG AMBITION

KEY DELIVERABLES


• Stationery materials• Promotional pack: folder & inserts• Property brochures• Website graphic materials

International Property Rental

CMYK 100,40,0,20 CMYK 0,50,100,0

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