Download - GMID - Handel Gothic Font
CORPORATE IDENTITY
Gas Services Wales provides an installation andrepair service to both the commercial and domesticmarkets. In a stale and overcrowded marketplacethe need was identified to create a fresh, modernand clean look for a company in an industry that isoften seen as grimy.
The final scheme combines strong typography witha descriptive icon and tagline.The fresh green andblue bolster the contemporary and natural feel ofthe company.
A RELOCATING AND EXPANDING BUSINESS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery and marketing materials• Website design & build, non-commerce• Shopfront and vehicles livery• Shop interior consultation
Gas Services Wales
HANDEL GOTHIC
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CAFLISCH SCRIPT BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
PMS 300 PMS 368 BLACK
CORPORATE IDENTITY
RENAMING, REPOSITIONING AND BRAND DEVELOPMENT
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery for 11 centres• Various internal documents• Map of authority’s area• Public documents – risk assesments• Media pack folders and documents
Mid and West WalesFire and Rescue Service
ITC FRANKLIN GOTHIC HEAVY
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CAFLISCH SCRIPT BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
PMS 485CMYK 0,100,100,10
PMS 356CMYK 80,0,100,40
BLACK
At the direction of Central Government, Mid andWest Wales Fire Brigade became Mid and West WalesFire and Rescue Service. Restructuring andrepositioning required a new visual identity scheme toreflect a service that was modern and diverse.Following a lengthy consultaion and design processthe scheme took shape.The squares represent the sixregional centres and allude to the geography of theregion. Following many trials and extensive testing, thered and green was chosen as it was felt important torepresent Wales strongly in the new scheme.
CORPORATE IDENTITY
Cambrian Survival started life as Cambrian Schoolof Survival. Following a consultation and testingperiod the name was reformed and a taglinedeveloped.The iconography represents fire, food,shelter and water – the four key needs in a survivalsituation.
The visual scheme was developed to help promotethe accessibility of the courses to people who maybe put off by stereotypes and misconceptions
A GROWING BUSINESS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Marketing pack comprising of a custommade folder and inserts
• Stationery materials• Course certificates• Safety documents• Branded clothing• Large exhibition materials
Cambrian Survival
CAFLISCH SCRIPT
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
CAFLISCH SCRIPT BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
PMS 369CMYK 60,0,100,20
PMS 144CMYK 0,60,100,0
BLACK PMS 109CMYK 0,20,100,0
PMS 288CMYK 100,60,0,40
CORPORATE IDENTITY
Mumbles Pier has been a popular visitor attractionsince it was built in 1898.When the development ofthe surrounding site took place to provide all-weather facilities a strong brand image was neededto reflect the modern complex.
The visual material is derived from playful primarycolours, informal typefaces and a family feel.Thelogo, illustrations and colours are used extensivelythroughout the site and help to support a verystrong identity.
SITE REDEVELOPMENT AND RELAUNCH OF VISITOR ATTRACTION
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Advertising and promotional items• Stationery materials• Site identification & wayfinding signage• Branded clothing• Restaurant materials
Mumbles Pier
PMS 032CMYK 0,100,100,0
PMS 072CMYK 100,100,0,0
PMS 347CMYK 100,0,100,0
PMS 109CMYK 0,0,100,0
GOOD DOG COOL
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
ROTIS SEMI SERIF
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Apollo Communications is a specialisttelecommunications service provider operatingthroughout the UK.Their main operations are inthe fixed-line and mobile for business markets.
Apollo compete with other, larger service providers,so a business-centric style was required to becombined with a unique icon that would help todifferentiate them in a crowded marketplace.
AN EXPANDING AND RELOCATING BUSINESS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Marketing pack comprising of a custommade folder and inserts
• Stationery materials• Branded clothing• Large advertising materials• Press advertising materials
Apollo Communications
PMS 032CMYK 0,100,100,0
BLACK
ITC CLASSICAL GARAMOND BOLD ITALIC
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
FRUTIGER BLACK
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
As Swansea’s most famous son, Dylan Thomas is theperfect figurehead for a literary award aimed atyoung writers.
Many literary competitions are operatingworldwide; analysis of these was the first part of theproject.The ‘Dylan Thomas’ signature is a strongmark with brand equity and was a candidate for useright from the start of the design process.The logo’sform alludes to literature and the colours are brightyet formal.
A NEW INTERNATIONAL LITERARY PRIZE FOR YOUNG WRITERS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Website graphics
The Dylan Thomas Prize
PMS 207CMYK 0,100,35,20
PMS 138CMYK 0,40,100,0
PMS 430CMYK 0,0,0,50
ITC FRANKLIN GOTHIC
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
ITC FRANKLIN GOTHIC HEAVY
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Swansea Lives is a branded project run by WGHC.The visual scheme was created to satisfy therequirements of people with learning disabilities andtheir carers.
The web-based project provides multi-mediainformation about a variety of services and supportorganisations.Adherence to accessibility designstandards combined with clear aesthetic valuescontribute to the success of this visual scheme.
A WEST GLAMORGAN HOUSING CONSORTIUM PROJECT
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Website graphics
Swansea Lives
PMS REFLEX BLUECMYK 100,60,0,20
PMS 144CMYK 0,60,100,0
FUTURA BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
GOOD DOG PLAIN
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Vendexcel supply drinks vending machines andconsumables to business customers.
The use of a stylised initial ‘V’ on a buttondemonstrated the activity of the company.The namewas split to facilitate the emphasis of the highquality products and services.The colour palettegives a fresh look to the company. Mainly used onthe company’s website, this scheme was supportedby printed promotional material.
A STARTUP VENDING BUSINESS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Website• Promotional materials• Advertising materials
Vendexcel
PMS 2757CMYK 100,60,0,20
PMS 8001CMYK 0,0,0,50 CMYK 0,25,0,0 CMYK 25,0,0,0 CMYK 0,0,25,0
HELVETICA BLACK 95
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
HELVETICA ITALIC 56
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Reflecting the change in their processes,Aman MetalSpinners changed their name to AMS MetalProducts.This change demanded a new look andpositioning for the company.
A typographic approach was developed and this waspunctuated by the orange dot which appears as arepeated motif throughout the company’s printedmaterial.
A BUSINESS GROWING INTO NEW MARKETS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Promotional materials
AMS Metal Products
PMS 151CMYK 0,60,100,0
PMS 301CMYK 100,35,0,40
PMS 877CMYK 0,0,0,50
EUROSTYLE BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
ITC ELEGANT GARAMOND
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
This client’s product is an electrical switch usuallyhidden by a ceramic tile.The switches are triggered bythe proximity of the user’s hand.
With a target market of trendy homeowners mainly inthe South East, Easy Switch needed a mark thatprojected style and sophistication.Along with thecolours and typography, a descriptive icon wasdeveloped that hinted at the operation of the product.A tagline verbally supports the product’s value.
A STARTUP BUSINESS
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Promotional materials• Information graphics• Website graphics
Easy Switch
PMS 194CMYK 20,100,70,15
PMS 486CMYK 0,60,35,0
NEWS GOTHIC BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
ITC GARAMOND LIGHT ITALIC
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
PLJ create things from glass reinforced plastic.Theydeal with the public for one-off items and also withlarge companies for contract items such as windowframes.
They needed a fresh visual scheme that gave them aunique look in a generally drab looking market.Thelogo combines strong and clean typography with agraphic suggestion of the process and substance offibreglass moulding.
AN ESTABLISHED COMPANY WITH A GROWING MARKET
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Promotional brochure• Vehicle livery
PLJ Specialised Mouldings
PMS 032CMYK 0,100,100,0
PMS 369CMYK 60,0,80,10
FUTURA EXTRA BLACK
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
FUTURA BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Penrhiw Farm is a small family run businesssupplying high quality organic meat products directlyto the public and to supermarket chains.
A visual identity was required that would raise thevisibility of the products on the shelves whilst at thesame time promoting the natural values of thebusiness. Penrhiw is Welsh for ‘top of the hill’ andthis is reflected in the stylised drawn graphic.
AN ORGANIC FARM MARKETING ITS PRODUCE
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Promotional leaflet• Product labelling
Penrhiw Farm
PMS 364CMYK 90,0,100,40
PMS 032CMYK 0,100,100,0
BLACK
ITC ELEGANT GARAMOND BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CAFLISCH SCRIPT BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
Bar Creation and Club Eden form a largeentertainment venue aimed at the gay market acrossthe whole of the UK.
A combination of popular live artistes, club dancenights, home cooked food and drinks offers drawlarge crowds to this venue throughout the week.
The visual work was developed to portray asophisticated image and aimed at a very discerningtarget market.
A BAR & NIGHTCLUB COMPLEX
KEY DELIVERABLES
• Develop logos, colour determination,typographic style sheet
• Stationery materials• Promotional flyers and posters• Food and drink menus• Press advertising• Website• Venue signage• Internal decorative materials
Creation & Eden
CMYK 100,0,90,0 CMYK 50,0,100,40 CMYK 10,100,60,30 CMYK 0,100,60,10 CMYK 0,35,100,0
FF DAX BOLD
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
FF DAX REGULAR
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz!@#$%^&&*()_+-= 1234567890
CORPORATE IDENTITY
IPR is a business which facilitates the rental ofholiday properties throughout the world.
The visual scheme had to be innovative and fresh, tohelp IPR stand out amongst feirce competition.Thekey logo and strapline needed to appeal to a largelydomestic market.All IPR’s materials have beencreated to the same high standards and combine topresent a consistent and interesting visual identiyfor this ambitious company.
A STARTUP BUSINESS WITH BIG AMBITION
KEY DELIVERABLES
• New identity scheme, colourdetermination, typographic style sheet, logo
• Stationery materials• Promotional pack: folder & inserts• Property brochures• Website graphic materials
International Property Rental
CMYK 100,40,0,20 CMYK 0,50,100,0