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Go GaelicGo Gaelic2010 Commercial Contest Branch Manager Discussion
Confidential Discussion
Confidential Discussion
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Overview
Dates: • July 5, 2010 – February 26, 2011 • 8 months
Goals: • Build on the success of Commercial QUAD
• Create excitement around commercial production
Focus:• Top agencies (approx. 300)
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• Contest Cost is approximately $xxx,xxx
• Premium Increase Goal is $x- $x million
• QUAD produced a $x million (x%) incremental premium increase during four months
Financials
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Similar to QUAD
Contest Structure
Division 12 Month DWP Prod Level
Number of Agents
Winners Estimated Amount Needed to win**
1 $x million or above 58 15– Group Trip to Ireland *
$xxx,xxx
2 $xxx,xxx - $x mil 292 3 – Travel Packages
$xxx,xxx
3 $xxx,xxx - $xxx,xxxx 581 3 – Travel Packages
$xxx,xxx
4 $xxx,xxx - $xxx,xxxx 573 3 – Travel Packages
$xxx,xxx
5 less than $xxx,xxx 579 3 – Travel Packages
$xxx,xxx
* Division 1 spots are open to any agency that places in the top 15.
** This is an estimate based on QUAD winners; actual results may vary.
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Trip to Ireland - June 2011
2 Nights in Dublin
3 Nights at a
Country Manor
The Gaelic Experience
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• Agencies that increase Contest Premium by $xxx,xxx will earn a $2,000 travel voucher package
• An agency's baseline is their production during the prior year’s contest period
• Details: – Minimum total contest premium of at least
$xxx,xxx
– Only open to agencies that don’t win division travel packages
Green Status
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• Focused on top agencies
• Green Jacket Club
• Tracking Calendar
• Customized E-mails
• Promote the “Once in a Lifetime” group trip
Marketing Plan
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Field Rewards/Checklist
DSMs and State Commercial Sales Managers that engage their agencies will earn cash:
DSMs earn $xxx for every winner State Commercial Sales Managers earn $xxx for
every winner
DSM Checklist: