Go GaelicGo Gaelic2010 Commercial Contest Branch Manager Discussion

Confidential Discussion

Confidential Discussion

Overview

Dates: • July 5, 2010 – February 26, 2011 • 8 months

Goals: • Build on the success of Commercial QUAD

• Create excitement around commercial production

Focus:• Top agencies (approx. 300)

• Contest Cost is approximately $xxx,xxx

• Premium Increase Goal is $x- $x million

• QUAD produced a $x million (x%) incremental premium increase during four months

Financials

Similar to QUAD

Contest Structure

Division 12 Month DWP Prod Level

Number of Agents

Winners Estimated Amount Needed to win**

1 $x million or above 58 15– Group Trip to Ireland *

$xxx,xxx

2 $xxx,xxx - $x mil 292 3 – Travel Packages

$xxx,xxx

3 $xxx,xxx - $xxx,xxxx 581 3 – Travel Packages

$xxx,xxx

4 $xxx,xxx - $xxx,xxxx 573 3 – Travel Packages

$xxx,xxx

5 less than $xxx,xxx 579 3 – Travel Packages

$xxx,xxx

* Division 1 spots are open to any agency that places in the top 15.

** This is an estimate based on QUAD winners; actual results may vary.

Trip to Ireland - June 2011

2 Nights in Dublin

3 Nights at a

Country Manor

The Gaelic Experience

• Agencies that increase Contest Premium by $xxx,xxx will earn a $2,000 travel voucher package

• An agency's baseline is their production during the prior year’s contest period

• Details: – Minimum total contest premium of at least

$xxx,xxx

– Only open to agencies that don’t win division travel packages

Green Status

• Focused on top agencies

• Green Jacket Club

• Tracking Calendar

• Customized E-mails

• Promote the “Once in a Lifetime” group trip

Marketing Plan

Field Rewards/Checklist

DSMs and State Commercial Sales Managers that engage their agencies will earn cash:

DSMs earn $xxx for every winner State Commercial Sales Managers earn $xxx for

every winner

DSM Checklist: