Go Gaelic2010 Commercial Contest Branch Manager Discussion

Confidential Discussion

OverviewDates: July 5, 2010 February 26, 2011 8 months

Goals: Build on the success of Commercial QUADCreate excitement around commercial production

Focus:Top agencies (approx. 300)

Contest Cost is approximately $400,000Premium Increase Goal is $6 - $8 millionQUAD produced a $2.8 million (4.6%) incremental premium increase during four monthsFinancials

Similar to QUADContest Structure* Division 1 spots are open to any agency that places in the top 15.** This is an estimate based on QUAD winners; actual results may vary.

Trip to Ireland - June 2011

2 Nights in Dublin

3 Nights at a Country ManorThe Gaelic Experience

Agencies that increase Contest Premium by $200,000 will earn a $2,000 travel voucher packageAn agency's baseline is their production during the prior years contest periodDetails: Minimum total contest premium of at least $300,000Only open to agencies that dont win division travel packagesGreen Status

Focused on top agenciesGreen Jacket ClubTracking CalendarCustomized E-mailsPromote the Once in a Lifetime group trip

Marketing Plan

Field Rewards/ChecklistDSMs and State Commercial Sales Managers that engage their agencies will earn cash:

DSMs earn $500 for every winnerState Commercial Sales Managers earn $250 for every winner

DSM Checklist:

Prizes will be tiered. Agency 1 might receive all of these prizes. Agency 5 might receive an additional night and invite to winners reception.Prizes will be tiered. Agency 1 might receive all of these prizes. Agency 5 might receive an additional night and invite to winners reception.We expect about 15 agencies to qualify