Download - Go Viral! Facebook for the Funeral Industry
Going ViralFacebook for theFuneral Industry
Zachary GarbowCo-founder, Funeral Innovations
http://facebook.com/funeralinnovations
(Silicon Valley) Experience
Matters
600750
800Million
11% of world’s population
% Obituary Traffic from Facebook
“You can’t stop the waves, but you can learn to surf”
Jon Kabat-Zinn
1 Introduction
to FacebookPages
Maquoketa, Iowa Pop 6,112
With a captive audience of
1,000+ people do you think you could find something to say?
Why Facebook?
1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”5. Home Turf
Building a community is hard!
Grow
Engage
Monetize
(But the payoff can be huge!)
Is Your Facebook Pagea Ghost Town?
Or Community Center?
Becoming a Fan
The Wall
Vanity URL
• Need 25 Fans• Go to:
https://www.facebook.com/username/
• Once set, you cannot change!
2 Grow
your fan base
(10 tricks)
1 Invite Your Friends
Promote on your Website2
Share Good Content3Once a day or more!
Link in Email Signature4
Add to Business Cards5
Add Link to Obit Emails6
300% better conversion!
“Fan-Gating”7
Facebook Comments8Bonus: Less Spam!
Link to Twitter9
Auto-tweet all Facebook Posts
https://www.facebook.com/twitter/
PutFacebook URL in background
Facebook Ads101 2
3 4
Can you guess which did best?
Bonus Tips!+Free Whitepaper
Get 13 more secrets to grow your Facebook Fans:
http://facebook.com/funeralinnovations
3 Engage
your fans
Get Out of the Box
Apps
The News Feed• Engagement is key!• What to post?– Inspirational
Stories– Quotes– Grief Tips– Community
News– Events
Keep Posts Short1 100-250 characters
60% more likes, comments and shares than longer ones
Add Photos2120 – 180% more engagement
Add Videos3
Just Ask!4
Post About Timely Events5Posts mentioning Independence Day around 4th of July had 90%
more engagement
Respond (Quickly)6
7 See What Works, Doesn’t
Bonus Tips!+Free Whitepaper
Get more secrets, including best time of day and days of the week
to post:
http://facebook.com/funeralinnovations
4 Market
andmonetize
Online Sales – The Sweet Spot
Traffic
Products/Services
Buying Intent
Web Sales!
Market Pre-planningBonus:Put it Right in Facebook
Online Sales – Products & Flowers
Bonus:Keep it local!
Local Deals
Partner with local businesses to advertise discounts on their
products/services to your Facebook Fans
www.ficopilot.com
“I can’t believe a funeral home would be so innovative to engage people outside of making funeral
arrangements”
- Liane Higgins
Questions/Comments
http://facebook.com/funeralinnovations
