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Going lean
Frieda Brioschi / Emma Tracanella [email protected] / [email protected]
IED, 20 Dec 2016Lesson 10/2016
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10. Going lean
Course program1. Start-ups
2. Business Model & Canvas
3. Value Proposition Design
4. Customers & Market
5. Activities & Costs
6. Legal basics
7. Start-up in Italy & ecosystems
8. Design & planning
9. Pitch and launch
10.Going Lean
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10. Going lean
Lean Canvas fundamentals
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10. Going lean
Why?
“Business plans take too long to write, are seldom updated, and almost never read by others but documenting your assumptions are key.”
4 https://leanstack.com/lean-canvas/
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10. Going lean
Lean Vs Business Model
5 https://leanstack.com/lean-canvas/
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10. Going lean6
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10. Going leanhttps://leanstack.com/why-lean-canvas/
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10. Going leanhttps://canvanizer.com/how-to-use/business-model-canvas-vs-lean-canvas
Lean Canvas Vs Business Model Canvas
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10. Going lean
Solution
“I purposely made the solution box less than one-ninth of the entire canvas because, as entrepreneurs, we are most passionate about the solution box and what we are naturally good at. “
— Ash Maurya, Running lean
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10. Going lean
Risks
10 https://leanstack.com/the-10x-product-launch/
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10. Going lean
Product Risk – Getting the product right
1. First make sure you have a problem worth solving. 2. Then define the smallest possible solution (MVP). 3. Build and validate your MVP at small scale (demonstrate
UVP). 4. Then verify it at large scale.
11 https://leanstack.com/the-10x-product-launch/
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10. Going lean
Customer Risk – Building a path to customers
1. First identify who has the pain. 2. Then narrow down to early adopters who really want your
product now. 3. It’s okay to start with outbound channels. 4. But gradually build/develop scalable inbound channels –
the earlier the better.
12 https://leanstack.com/the-10x-product-launch/
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10. Going lean
Market Risk – Building a viable business
1. Identify competition through existing alternatives and pick a price for your solution.
2. Test pricing first by measuring what customers say (verbal commitments).
3. Then by what they do. 4. Optimize your cost structure to make the business model
work.
13 https://leanstack.com/the-10x-product-launch/
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10. Going lean
Lean startup cycle
14 http://theleanstartup.com/
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10. Going lean
Lean startup cycle
15 http://theleanstartup.com/
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10. Going lean
Deming cycle
16 Img by http://www.bulsuk.com/2009/02/taking-first-step-with-pdca.html
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10. Going lean
Deming cycle
17 Img by Johannes Vietze CC-BY-SA
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10. Going lean
Examples
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10. Going lean19 http://www.slideshare.net/SheenYap1/exploring-the-lean-canvas/28
Facebook 2004
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10. Going lean20 http://i0.wp.com/www.multunus.com/wp-content/uploads/2016/03/Skype-Lean-Canvas.jpg
Photosharing desktop app CloudFire
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10. Going lean21 http://www.multunus.com/blog/2016/03/business-model-case-study-skype/
Skype
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10. Going lean22 http://tommorkes.com/3-step-framework-for-starting-anything-from-scratch-even-if-you-dont-have-money-connections-or-an-audience/
A Brewery
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10. Going lean
Pets Clothes
App which allows people to design pets clothes, which lets you put your pet in a costume (like that dog in a spider costume).
23 http://blog.lunarlogic.io/2015/canvases-which-one-should-i-choose/
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10. Going lean24
Business Model Canvas
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10. Going lean25
Lean Canvas
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10. Going lean
Hints
• Canvases are only a map of the issues that every startup should consider.
• There is no canvas which is always the best. • You can use more than one canvas in the very beginning; it
forces you to look at a product from different perspectives. You can also change a canvas while working with a product.
• If you can’t fill out any canvas in a logical way, you should rethink your business model or even just think again, deeply, about its formula.
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