going lean - an introduction to lean startup

39
Going Lean from start to deliver @samiq

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so you have come up with a $100M idea and don't know where to start? This is a quick introduction to the Lean Startup method with links to resources that will get you on your way to success. this is an annotated version of my presentation at Costa Rica Entrepreneurs on August 6th 2013.

TRANSCRIPT

Page 1: Going lean - an introduction to lean startup

Going Leanfrom start to deliver

@samiq

Page 2: Going lean - an introduction to lean startup

SO YOU WAN TO START?

Page 3: Going lean - an introduction to lean startup

A startup is a human institution designed to create a new product or service under conditions of extreme uncertainty.Eric Ries (2011-09-13). The Lean Startup

Page 4: Going lean - an introduction to lean startup

IT’S AN ON GOING EXPERIMENT

Page 5: Going lean - an introduction to lean startup

SO STOP WASTING TIME

Page 6: Going lean - an introduction to lean startup

Our goal is to create an institution, not just a product.

Page 7: Going lean - an introduction to lean startup
Page 8: Going lean - an introduction to lean startup

change directions but stay grounded in what

you have we have learnt

Page 9: Going lean - an introduction to lean startup

TIME TO SUCCESS IS PROPORTIONAL TO THE SPEED YOU GET TO FAILURES...

SPEED WINS!

Page 10: Going lean - an introduction to lean startup

IT DOESN’T MATTER IF

YOU MADE IT!

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IF YOU MADE IT ALONE :(

Page 12: Going lean - an introduction to lean startup

AND SO COMES THE LEAN REVOLUTION

Page 13: Going lean - an introduction to lean startup

The expenditure of resources for any goal other than the creation of value for the end customer to be wasteful, and thus a target for eliminationLean manufacturing

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The customer is the most important part of the production line.W. Edwards Deming

Page 15: Going lean - an introduction to lean startup

waterfall agile lean

advance to next stage

line of working code

validatedlearning

problem: knownsolution: known

problem: knownsolution: unknown

problem: unknownsolution: unknown

unit of progress vs problem/solution

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Page 18: Going lean - an introduction to lean startup

YOU START WITHA VISION

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Page 20: Going lean - an introduction to lean startup

YOU GET YOUR MVP

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NOT THIS MVP

Page 22: Going lean - an introduction to lean startup

Minimum Viable Product

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IT CAN BE AS SIMPLE AS A WEBSITE

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OR BUILD SOMETHING SIMPLE

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experiment to see if you can improve the metrics from the baseline towards the ideal

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http://g.samiq.co/11MIAZs

FOCUS ON ACTIONABLE METRICS

Page 27: Going lean - an introduction to lean startup
Page 28: Going lean - an introduction to lean startup

TUNE THE ENGINE

Page 29: Going lean - an introduction to lean startup

when experiments reach diminishing returns, it’s

time to pivot

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Page 31: Going lean - an introduction to lean startup

weekly yearly

1% 1.7x

2% 2.8x

5% 12.6x

7% 33.7x

10% 142.0x

http://g.samiq.co/16zZvjD

GROWTH

Page 32: Going lean - an introduction to lean startup

how do we know when to pivot?vision or strategy or product?

what should we measure?how do products grow?are we creating value?

what’s in the MVP?can we go faster?

Page 34: Going lean - an introduction to lean startup
Page 35: Going lean - an introduction to lean startup

buybuy

buy buy buy buy

Page 36: Going lean - an introduction to lean startup

buy

Page 37: Going lean - an introduction to lean startup

buy

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