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Page 1: Gonzalo I. Figueroa

Gonzalo I. Figueroa UX/UI Creator

TRACFONE WIRELESS INC.

- Manage 3 teams, UX/BA designers, UI/UX designers & QA testers. (9) Local and (10) offshore.

- Build a high-performance cross-functional team. Interviewing, hiring, planning, training, mentoring, rewarding and performance evaluation for direct reports.

- Lead for innovative initiatives across digital channels from concept to release to Production. Including Virtual Airtime Cards, Walmart Decision Engine, Walmart Straight Talk Kiosk, Straight Talk Eco-Alternatives, Simplification of Activation experience in all brands plus multiple initiatives on our Customer Agent channel (TAS).

- Continuously evaluate current channels and create requests to improve customer experience using: data, UI/UX experience, usability sessions and customer feedback. Lead redesign for checkout, transaction summary, refill, my account and auto-refill processes for 10 brands, impacting over 21MM customers.

- Review up to 4,000 initiatives annually to prioritize and allocate resources for all customer-facing initiatives & emergencies.

- Provide analysis, reports, and statuses of all initiatives.- Coordinate with PMO, DEV, SQA, Retention, Marketing, and Operations

to achieve designs (UI/UX & backend requirements) set in a fast-paced environment.

- Analyze, review and approve UI/UX wireframes, interfaces, content and accessibility requirements from beginning to end for in-house team and external third parties. Provide brief for evaluations to UX Research / Usability.

- Create and design educational video content with over 178K views.- Train UX Design teams into accessibility requirements while creating

guidelines to be used at Development and Designer levels. - Support an enforce accessibility across all digital channels.- Support UX Research teams and usability sessions as UX/UI and

Systems Subject Matter Expert for multichannels. - Lead reseach and interviews for Customer Agent Channels on-site

locations across the globe.

SENIOR MANAGER, UX/UI DESIGN - DIGITAL 10/2010 - PRESENT

- Responsible for 67 initiatives, including design UI/UX and transactional flows for: new brand acquired (Simple Mobile - web/mobile/agent support/IVR/Dealer portal), Value Added Services (Easy Exchange for all brands) and migration from 10+ year old legacy system to a new agent support system (TAS: TracFone Agent Support - Oracle ADF CRM).

- Mentored and trained new engineers, UX/UI designers and business analysts.

- Provided UAT (User Acceptance Test) for multiple initiatives.

SENIOR UX/UI DESIGNER

- Responsible for 35 initiatives, including design UI/UX and transactional flows created in-house or through a third party. Mobile & Desktop versions.

- Analyzed, reviewed and maintained operational documentation and flowcharts for all processes.

ENGINEER/CONSULTANT DESIGNER

Work gonzalofigueroa

13+ years of UI/UX experience.10+ years of leading teams. Creative, problem solver, innovator. Analytical, team player. Decisive decision maker. Thrives in challenging and fast-paced environments.

Miami, FL, USA(786) [email protected]

Languages

English (fluent)Spanish (native)

Skills

Business PlansSWOT AnalysisAdobe Creative Cloud(Ae, Ps, Ai, Xd, Au, Pr, Ar, Me)

Atlassian JiraMicrosoft Office Suite(Word, Excel, Visio, PowerPoint)

Accessibility DesignOracle SQLGamification StrategyGame DesignUX & UI DesignUI DesignUser ResearchWireframes & FlowsMobile Optimization

“Innovative and Accessible experiences”

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Page 2: Gonzalo I. Figueroa

CNG STUDIOS LLC.

- Created and published 50 unique games and 50 ports in 6 months with a virtual team of 5 people. Platforms included: Windows 8 and Windows 8 Phone. Over 500,000 downloads.

- Designed graphics, game flow, UI/UX from concept to implementation.- Review business opportunities and negotiations with software companies, including

Microsoft, Sleepy Dragons and Nuclei 3D.HTML 5 and iPhone.- Awarded with 2014 Best Game Developer by South Florida Windows 8 Group

GAME DESIGNER & DIRECTOR

B & N ELECTRICAL CORP. D.B.A. GENESIS

- Planned and developed business projects and contracts. Analysis of Business plans for future opportunities.

- Profitability and operations analysis, budgeting, forecasting, and efficiency.- Managed Human Resources: created the employee handbook, interviewed applicants, held

orientation, maintained legal compliance with state and local policies, processed payroll.

BUSINESS ANALYST

FLORIDA INTERNATIONAL UNIVERSITY GPA: 3.92/4.0M.S. IN ENGINEERING MANAGEMENT

Training and Certificates

- Accessibility Boot Camp. Deque.- Accessibility Fundamentals: Disabilities, Guidelines, and Laws. Deque. - Inclusion and Diversity. Stacy Ennis.- Essentials for Mobile. UX Design Edge.- UX Personas, UX/UI. UX Design Edge.- Agile UX, UX Strategy. UX Design Edge.- Design Thinking. Justin Ferrell (D. School).- Lead Now: Leadership. Focus 3.- DISC Training, Leadership. TracFone University.- Focus On Excellence I. TracFone University.- Focus On Management. TracFone University.- SEO Practices. TracFone University.- Glassbox, Google Analytics. TracFone University.- Bazaar Voice Training. Bazaar Voice.- Adobe After Effects. Jaibana Studios.- SQL - Advanced Query Certified. PPG.- Six Sigma Green Belt. I.I.S.E.- Agile SAFe 4 Product Owner / Product Manager. Scaled Agile Inc.

2013

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3/2010 - PRESENT

10/2007 - 9/2009

Work gonzalofigueroa

Education

MIAMI INTERNATIONAL UNIVERSITY OF ARTS & DESIGN NON-DEGREE SEEKING - GPA: 3.8/4.0B.F.A. COMPUTER ANIMATION 2012

UNIVERSIDAD DE CHILE (UNIVERSITY OF CHILE) GRADUATED WITH HONORSB.S. INDUSTRIAL ENGINEER, MINOR IN I.T. 2004

Miami, FL, USA(786) [email protected]


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