Download - GoodGym SI Camp presentation
social innovation campshow & tell | the good gym
be good, get fit
athlete coach
attention | newsconversation
advice | wisdom motivation
addresses three major social needs
Low inter-generational communication
Isolated older people
Low fitness levels
did some user research into athlete's motivations...
(glovepuppet to provide)
is an attractive propositionto many people
also did extensive research into the needs of the elderly
In my parents’ time people knew each other and now they don’t. What you saying is good, but highrise flats could be a problem.
It’s a good idea. It would be good in London. Where we live people look after each other. I think it would be something that could help out here.I think the idea is great, but it is not for everyone. Some people would find this very useful.
I think it would be useful. You should ask in the church.
now has a prototype site.Shall we have a look?
launch
Design images/inc feedback?
will use social media to encourage ongoing activity
will recruit athletes by...
social media charity runners sports clubs bike shops sticker campaign resulting media coverage
will recruit coaches via a number of agencies...
Social services GPs District nurses Day centre Online Outreach charity Self/family referrals Community groups
>18 | check
3rd party check
full CRB
Low
Medium
High
athletes coaches
takes account of safety.This is how it does it...
vulnerabilitycheck
timeline (not to scale)
0 3m 9m 12m
users 30 250 350 n
expenditure
income
concept test
initial build sustain expand
£1500 £27,500
1k admin390 costs
12k build8k admin7.5k costs
6k visits @£4.58
£8,700 £4,500 pcm
2k web dvpt2k admin4.7k costs
3.9kVs@£1.79
i) pay/playii)flat licenseiii)banded
3k staff1k sales&mktg
0.5k other
+Care agencies+ Corp spon'ship+ Tower Hamlets health town
Sicamp prizegoodwillother grants
Regular contact with young people:
improves cognitive abilities improves vascular health increases life spans
Scientific American, Aug 2008
addresses clearly identified needs
Avoiding: 1 hospital admission → £3000 pa 1 residential admission → £15000 pa 1 nursing admission → £27000 pa
will save money
