social innovation campshow & tell | the good gym

be good, get fit

athlete coach

attention | newsconversation

advice | wisdom motivation

addresses three major social needs

Low inter-generational communication

Isolated older people

Low fitness levels

did some user research into athlete's motivations...

(glovepuppet to provide)

is an attractive propositionto many people

also did extensive research into the needs of the elderly

In my parents’ time people knew each other and now they don’t. What you saying is good, but highrise flats could be a problem.

It’s a good idea. It would be good in London. Where we live people look after each other. I think it would be something that could help out here.I think the idea is great, but it is not for everyone. Some people would find this very useful.

I think it would be useful. You should ask in the church.

now has a prototype site.Shall we have a look?

launch

Design images/inc feedback?

will use social media to encourage ongoing activity

will recruit athletes by...

social media charity runners sports clubs bike shops sticker campaign resulting media coverage

will recruit coaches via a number of agencies...

Social services GPs District nurses Day centre Online Outreach charity Self/family referrals Community groups

>18 | check

3rd party check

full CRB

Low

Medium

High

athletes coaches

takes account of safety.This is how it does it...

vulnerabilitycheck

timeline (not to scale)

0 3m 9m 12m

users 30 250 350 n

expenditure

income

concept test

initial build sustain expand

£1500 £27,500

1k admin390 costs

12k build8k admin7.5k costs

6k visits @£4.58

£8,700 £4,500 pcm

2k web dvpt2k admin4.7k costs

3.9kVs@£1.79

i) pay/playii)flat licenseiii)banded

3k staff1k sales&mktg

0.5k other

+Care agencies+ Corp spon'ship+ Tower Hamlets health town

Sicamp prizegoodwillother grants

Regular contact with young people:

improves cognitive abilities improves vascular health increases life spans

Scientific American, Aug 2008

addresses clearly identified needs

Avoiding: 1 hospital admission → £3000 pa 1 residential admission → £15000 pa 1 nursing admission → £27000 pa

will save money

Strong image to finish

is here to make change, not win a prize

getinvolved@thegoodgym.org