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Google button
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to your website
Why you should add the
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This will help webmasters discover:
What it is
Why you should care
How can users see it
How to put it on your website
How to analyze the effects of the button
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When people like content, a webpage or a search result, they can click on the +1 button to share it, just like the or buttons
“…Your +1 s are public. They ′can appear in Google search results, on ads, and sites across the web. - Google
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When users like a search result, they click on the Button
Now people in their network can see that they the search result
**Image from Google website
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Where can users find it?
**Official Google slide
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Who can see it?
**Official Google slide
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But the question remains: Why should
webmasters care?
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=
It encourages people to visit your website over your competitors as it
has been recommended by many people.
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**Official Google slide
which means…
**Official Google slide
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…websites that have many clicks will provide Google
with an extra incentive to rank them higher for related
search terms.
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But it won’t affect paid
ads
**Official Google slide
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How can users see the button in their search results?
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They need a Google Profile…
Create a profile by going tohttps://profiles.google.com/ and following the prompts
**Image from Google website
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….And then they need to go to http://www.google.com/experimental
and click “Join this experiment”
Click here
**Image from Google website
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1. Go to http://www.google.com/webmasters/+1/button/
2. Customize the button according to your preference
3. Then copy and paste the code onto your site or blog
**Image from Google website
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You should place the :
• Above the screen fold, near the title, and close to sharing links
• At the beginning and end of an article or story
• On crawlable pages on your site. Google may crawl or re-crawl the page, and store the page title and other content when people click it
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How do you analyze the
effects of the button?
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Create an account on Webmaster Tools
Then login to look at..Powered by: www.XGenSocialMarketing.com
Go to: www.google.com/webmasters/tools/
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* The Search Impact report helps you see how +1‘s affect your organic
search traffic.
*The Activity report shows how many times your pages have
been +1’d
*The Audience report provides geographic and
demographic info about the people who’ve +1’d your
pages. Powered by: www.XGenSocialMarketing.com
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Track other Social buttons in Google Analytics
The Social Engagement report: see how site behavior changes for visits that include social buttons.
The Social Actions report:
Track the number of social actions
i.e. Tweets
The Social Pages report: Lets you see which page
has the highest social actions
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recommends webmasters:
**Official Google slide
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If you want to learn more about social marketing and how to best utilize it to drive large amounts of traffic to
your website..
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Visit www.XgenSEO.com for more information
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