why to use google shopping
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8:19 pm
LCD television
10:22 am
Color printer
7:10 am
Madden NFL 13
9:13 pm
Crockpots
7:26 am
Kurig B70
4:34 pm
Pink dress
12:17 pm
Macy's sale
Running shoes8:22 am
Mattress2:10 m
Consumers are shopping at anytime, from anywhere, across devices
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Shop,compare, select Purchase
At home
On the go
At the store
Search
The purchase path has grown more complex
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Consumer behaviorsOnline/Offline product discovery
Smarter shopping across devices
Demands for easy purchase experiences
Challenges for retailersCuration, showrooming, purchase ideas
Price wars, trust, brand building
Check out cost, speed, reliability
Empowered consumers have created challenges for retailers
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Grow revenue
Increase traffic - both online and offline
Maintain margins
Build loyalty
Grow revenue
Increase traffic - both online and offline
Maintain margins
Build loyalty
Retailers need to find ways to stay competitive in a multi-screen world
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Google Shopping:Connecting customers to the right products
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We have millions of people shopping on
We have the targeting and the data to find the
right customer
We can help you connect customers to
your store
Google Shopping sets retailers up for success
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100Bsearches a month on Google
15%of searches every day are new
Google Shopping has the traffic across devices to build your customer base
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Multi-screencapabilities to reach customers anywhere they are shopping
Targetingtechnology to deliver retail content to the right customer segment
Toolsto optimize your performance and manage your onlinepresence more efficiently
Google Shopping has the technology to help you find the right customer for your business
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Shopper Searches for a Product on Google.com
Attractive, engaging ad format
Solid lead quality
Easy targeting
Increased exposure
Rolling out globally
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Product Listing Ads on google.com
1
2
image
product title w/ link to webpage
price
retailer
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Case Study: SMB Taps into Big Sales Pipeline
165% more clicks
14% increase in conversion rate
10-15% increase in ROAS
Learn more: read the entire case study.
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Learn more: read the entire case study.
Case Study: Company Grows Reach with PLAs
129% increase in PLA revenue
Increased value of over-all paid search program
Retailers like BabyEarth who are moving quickly with PLAs are being rewarded with the opportunity to test and gain market share at a lower cost.
“”
- Michael Griffin, founder and CTO, Adlucent
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Case Study: Mobile PLAs Bring More Customers
371% more clicks
537% more conversions
77% increase in ROAS
Learn more: read the entire case study.
14% lower CPCs
PLAs have always been a great performer for us. It made sense to maximize the channel by advertising across multiple devlices.
“”
- Ryan Pableona, SEN Nanager, REVOLVEclothing.com
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Retailer's Inventory
Product Data Feed
Merchant Center
AdWordsProduct Listing Ads
on Google and Google Shopping
At a Glance: Implementing PLAs
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Common Challenges with Data Feeds
how to start
time intensive
steep learning curve
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Data Feed Best Practices
• Creating a data feed can be as simple as creating a spreadsheet
• Get started with what you know and work to a complete, long-term solution over time
Start simple
Start small
• With a large inventory, it can be overwhelming to think about creating a data feed
• In these cases, identify 20-50 top products and create a feed with just these
• Over time, you can continue to grow your feed and your online PLA inventory
Start easy
• AdWords provides an easy PLA campaign creation workflow
• Follow the steps after clicking "New campaign" to launch PLAs with ease
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Contact Us
• Address: • #987, Sector – 37
• Faridabad-121003
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Follow us
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Thanks!
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