Download - Google analytics
![Page 1: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/1.jpg)
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Who ?What ?
When ? Where ? How ?
![Page 3: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/3.jpg)
Large Global Companies
One Person Shop
![Page 4: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/4.jpg)
Answers to the key questions like……..
How many people visited my website
How many time they spend on my website.Where they local, other part of the state ,other part of the country.Did they purchase something from my site.
Where did they leave my site and why?
How many people visit my page and at what time.
Where did they find my website
![Page 5: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/5.jpg)
Gettin
g
Star
ted
![Page 6: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/6.jpg)
After Signup, Add Tracking Code into each of your webpage so that you can collect data about your user behaviour.
Then define Goal to identify the critical actions users need to take on our site.
Link Your Analytics and AdWords accounts so you can evaluate your marketing
Last is to look at the reports to better understand the performance of your site.
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![Page 7: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/7.jpg)
Google analytics will track your site and provide you reports
(How people interact with your site)
![Page 8: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/8.jpg)
Usage
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![Page 9: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/9.jpg)
Google Analytics
Yandex.Metrika
WordPress Jetpack
LiveInternet
New Relic
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%
Usage of traffic analysis tools for websites
34.5% of the websites use NONE of the traffic analysis tools
![Page 10: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/10.jpg)
Use
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Used by Fewer sites Used by many sites
Popular sites using Google Analytics Google.com Youtube.com Weibo.com Reddit.com Tumblr.com Wordpress.com Stackoverflow.com Pinterest.com Popads.net
And 13.2 Millions more websites……….
New Relic
LiveInternetYadex.Metrika
WordPress Jetpack
Google Analytics
Market Position and Popular Sites
![Page 11: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/11.jpg)
How D
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![Page 12: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/12.jpg)
The back end of Google Analytics is broken down into eight main sections:
1. Dashboards2. Shortcuts3. Intelligence Events4. Real-Time5. Audience6. Acquisition7. Behavior8. Conversions.
![Page 13: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/13.jpg)
And many more……………………………….
In-Page Analytics
Audience Demographic
SEO
Content
Mobile Devices
Social Media
Bounce Rate
Traffic Channels
Contents which help in decision making……
![Page 14: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/14.jpg)
• Easily see how many visitors reach a page• Understand where visitors may be falling off the path along the way• Use this information to improve site content and design• Goals help you make smarter decisions about your marketing effortsby telling you:
Which marketing campaign or referral converted the most visitors
Geographic location of converted visitorsKeywords that lead to goal conversion
Benefits of Goals……..
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D
isadv
anta
ges
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Disadvantages……..Ad Filtering program and extensions can block Analytics
Tracking Code.
When PC don’t have JAVASCRIPT enabled on their browser turning this feature off.
Limited number of Goals
Creating custom reports is somewhat limited
Upgrading Analytics 360 is insanely expensive
Requires constant training and lack of knowledge
![Page 17: Google analytics](https://reader035.vdocument.in/reader035/viewer/2022062523/58ecf7db1a28ab9f138b458f/html5/thumbnails/17.jpg)
Thank You
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