Who ?What ?

When ? Where ? How ?

Large Global Companies

One Person Shop

Answers to the key questions like……..

How many people visited my website

How many time they spend on my website.Where they local, other part of the state ,other part of the country.Did they purchase something from my site.

Where did they leave my site and why?

How many people visit my page and at what time.

Where did they find my website

Gettin

g

Star

ted

After Signup, Add Tracking Code into each of your webpage so that you can collect data about your user behaviour.

Then define Goal to identify the critical actions users need to take on our site.

Link Your Analytics and AdWords accounts so you can evaluate your marketing

Last is to look at the reports to better understand the performance of your site.

1

2

3

4

Google analytics will track your site and provide you reports

(How people interact with your site)

Usage

,Mar

ket P

ositi

on an

d

Popu

lar Si

tes

Google Analytics

Yandex.Metrika

WordPress Jetpack

LiveInternet

New Relic

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00%

Usage of traffic analysis tools for websites

34.5% of the websites use NONE of the traffic analysis tools

Use

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affic

sites

Use

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Low

traffi

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Used by Fewer sites Used by many sites

Popular sites using Google Analytics Google.com Youtube.com Weibo.com Reddit.com Tumblr.com Wordpress.com Stackoverflow.com Pinterest.com Popads.net

And 13.2 Millions more websites……….

New Relic

LiveInternetYadex.Metrika

WordPress Jetpack

Google Analytics

Market Position and Popular Sites

How D

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The back end of Google Analytics is broken down into eight main sections:

1. Dashboards2. Shortcuts3. Intelligence Events4. Real-Time5. Audience6. Acquisition7. Behavior8. Conversions.

And many more……………………………….

In-Page Analytics

Audience Demographic

SEO

Content

Mobile Devices

Social Media

Bounce Rate

Traffic Channels

Contents which help in decision making……

• Easily see how many visitors reach a page• Understand where visitors may be falling off the path along the way• Use this information to improve site content and design• Goals help you make smarter decisions about your marketing effortsby telling you:

Which marketing campaign or referral converted the most visitors

Geographic location of converted visitorsKeywords that lead to goal conversion

Benefits of Goals……..

D

isadv

anta

ges

Disadvantages……..Ad Filtering program and extensions can block Analytics

Tracking Code.

When PC don’t have JAVASCRIPT enabled on their browser turning this feature off.

Limited number of Goals

Creating custom reports is somewhat limited

Upgrading Analytics 360 is insanely expensive

Requires constant training and lack of knowledge

Thank You