Download - Google Analytics Reports
Google Analytics ReportsSridevi Chalasani @srisays
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Audience ReportsIdentify user characteristics, user devices and user loyalty
Locations - Tracks Visits by Continent, Sub Continent, Country, Region, Metro Area or City New vs Returning - Tracks First Time and Repeat visitors Frequency & Recency - Shows how often the visitor visits your site and days elapsed between visits Engagement - Measures how much time and how many pages the user visited Browsers & OS - Identifies browser issues users may be experiencing
Network - Displays the name of the visitors internet service provide Mobile Overview - Shows the type of smartphones, tablets or desktop device of users Mobile Devices - Lists the users mobile device, brand, service provider, input selector, os, screen resolution Custom - Build your own using dimensions, metrics and custom variables
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Acquisition ReportsTrack traffic generators Compare marketing channels
All Traffic Report - Lists all sources of traffic to your site including referrals, search engine traffic and direct traffic.
Channels Report - Traffic source reporting rolled up by category.
Campaigns Report - Traffic data aggregated by campaign
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Ad Words ReportsMeasure Google Adwords performance
AdWords Campaigns - Shows performance metrics for your AdWords search and display campaigns
AdWords Keywords - Evaluates performance of keywords in your search campaigns
Matched Search Queries - Shows user entered search queries that match your keyword lists
Day Parts - Displays statistics on which hour of the day and day of the week is most valuable for ads
Destination URL’s - Shows URL's on your site to which you have directed visitors from your AdWords ads
Bid Adjustment - Measures AdWords performance for each of the bid adjustments you make in your campaign
Placements - Tracks performance of your automatic and managed placements on the Google Display Network.
Keyword Position - Shows how ad position affects keyword performance.
Display Targeting - Follow-on effect of display ads: user engagement after they click your ads and conversion
Video Campaigns - Performance TrueView video ad campaigns created using AdWords for Video
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Behavior ReportsShows how users interact with your website or app
All Pages Report - How frequently each page on your site was viewed
Content Drill down - Groups pages according to directory understand how content in a certain section of your report is performing.
Landing Pages - Lists all of the pages through which people entered your site
Exit Pages - Which pages of your site were the last pages of a users visit
Events - Provides a non-pageview based approach to tracking interactivity
Site Search - Shows how successful your visitors are when they search your site
Behavior Flow - Visualizes the path visitors travel from one page or event to the next
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Ecommerce ReportsTrack sales activity and performance
Overview - Measures the overall state of your business
Product Performance - Tracks product performance based on revenue, price, quantity, user engagement
Sales Performance - Evaluates sales based on transaction and date.
Transactions Report - Lists all transactions id's for orders made on your site
Shopping Behavior Analysis - Shows the number of sessions that included each stage of your purchase funnel
Checkout Behavior Analysis - Shows how successfully your users moved through the checkout process
Product List Performance - Displays how the product lists on your site performed
The Internal Promotion - Measures the performance of your internal promotions
The Order Coupon - Shows how your order-level coupons performed
The Product Coupon - Evaluates the performance of your product-level coupons
The Affiliate Code - Measure the contribution of affiliate sites to your ecommerce performance
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Multi Channel Funnel ReportsHow marketing channels work together to drive sales and conversions
Assisted Conversion - Summarizes the roles and contributions of your channels
Top Conversion - Shows all of the unique sequences of channel interactions that led to conversions
Time Lag - Shows how many days pass between the first interaction and last interaction for your users conversions paths
Path Length - Breaks conversions by the number of channel interactions contained in your users conversion paths
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Attribution ReportCompares different attribution models to understand the return on advertising investment
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Goal Flow ReportVisualize the path your visitors take through a funnel towards a goal.
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Site Speed ReportMeasure Latency - Page-load time, Execution Speed, Parsing Speed
Overview - Shows average page-load time by Browser, Country/Territory, and Page
Page Timings - Detailed analysis of individual page performance.
User Timings - Detailed analysis of individual resource performance (e.g., images, videos, buttons).
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Funnel Visualization ReportShows visitor traffic movement from one step to the next and where visitors exit the conversion process
Works only with Destination Goals
Tracks funnel conversion rate and users step-by-step drop off rate before conversion
Backfills steps that a user skipped/missed between the visited step and the goal
Reflects data going forward and doesn't show historical data.