#IWantFreedomFrom - Case Study
Overview
Concept:• Xpress Money was celebrating #FreedomWeek and as a part
of the celebration it wished to know things from which people wanted freedom
Objective:• Engage followers on the eve of Independence Day• To know the general opinion of users on what they needed
freedom from
Execution
• On the 14th of August, the first tweet was posted to spread awareness about the contest
• Once the contest went live, fans were provided with scenarios and tweets at regular intervals to aid them with direction on what to tweet
• The contest went on for 4 days, from 14th August to 17th August 2013
• Every day 2 winners were selected and accordingly notified
Tweets posted by Xpress Money
Analytics
• Trended in India on the 16th and 17th of August, 2013• Recorded over 2700 tweets• Received a total of 372 Entries• 3.09 million timeline deliveries• 2.7k Mentions
Analytics Overview
Trends!
And the Trend continued..
And went on…
Top Contributors
Popular ones
Elements of Success
• Identify the tweeps and ask them to participate• Engage with users and Retweet tweets• Tweet at specific intervals & ensure not overdo it• Create a user friendly hashtag that would appeal to users
Thank youGozoop is a full service digital agency having its
presence in India, Dubai and Singapore.
Contact us atContact[at]gozoop[dot]in
