#IWantFreedomFrom - Case Study

Overview

Concept:• Xpress Money was celebrating #FreedomWeek and as a part

of the celebration it wished to know things from which people wanted freedom

Objective:• Engage followers on the eve of Independence Day• To know the general opinion of users on what they needed

freedom from

Execution

• On the 14th of August, the first tweet was posted to spread awareness about the contest

• Once the contest went live, fans were provided with scenarios and tweets at regular intervals to aid them with direction on what to tweet

• The contest went on for 4 days, from 14th August to 17th August 2013

• Every day 2 winners were selected and accordingly notified

Tweets posted by Xpress Money

Analytics

• Trended in India on the 16th and 17th of August, 2013• Recorded over 2700 tweets• Received a total of 372 Entries• 3.09 million timeline deliveries• 2.7k Mentions

Analytics Overview

Trends!

And the Trend continued..

And went on…

Top Contributors

Popular ones

Elements of Success

• Identify the tweeps and ask them to participate• Engage with users and Retweet tweets• Tweet at specific intervals & ensure not overdo it• Create a user friendly hashtag that would appeal to users

Thank youGozoop is a full service digital agency having its

presence in India, Dubai and Singapore.

Contact us atContact[at]gozoop[dot]in