Social Media for Plumbers
Jonathan CruzDirector of Educational Partnerships
Green Plumber of the Year 2010
Charity work
Supporting the local community
Commitment to training
Successful use of brand overlay
Support of the Green Plumbers national brand
Green Plumber of the Year 2010
John SmithThe Arizona Green Plumbers
Tucson, AZ
Spreading The Brand – HET Demo
Social Media for Plumbers
Jonathan CruzDirector of Educational Partnerships
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What Licensed Green Plumbers are saying…“The Green Plumbers social marketing has tripled
the traffic to our website which has resulted in more Green specific calls to our office. In addition it has exposed more viewers to our Blog and Twitter following. Blogging and tweeting gives us the platform to expose more people to the Green side of plumbing and just what plumbers can do to help them conserve water, energy, and their hard earned dollars!”
--Joseph Schwab, Bob Rizi Plumbing, Sarasota, FL
What Licensed Green Plumbers are saying…“Truthfully when we spoke to the those who sponsored the
Green Day, Green Brooklyn Show, they were very reluctant to allow Petri Plumbing to participate in the event. They didn't see how a plumber could call themselves Green. At that point, we informed them that we are the first licensed member of Green Plumbers USA in New York City. They proceeded to go into the Green Plumbers website and were quite impressed with the idea of having a "green" plumber at the show. It solidified our presentation as being "green.” …We look forward to making Green Plumbers USA a vital part of Petri Plumbing and New York City.”
--Michael Petri, Petri Plumbing, New York City, NY
USGBC Partnership
Link: www.GreenHomeGuide.com
The USGBC, which is best known for the development of the LEED rating system and Greenbuild, is putting their considerable environmental muscle and integrity behind a new web site for consumers titled “Green Home Guide” (www.greenhomeguide.com). The site will feature articles by green professionals, an “Ask a Pro” section, and a “Find a Pro” section.
In order to be listed in the “Find a Pro” section, plumbing contractors are required to be Fully Accredited Green Plumbers
USGBC & Green Plumbers USGBC Adds Green Plumbers USA Credentialed
Professionals to its GreenHomeGuide.com Directory
Social Media for Plumbers
Joshua DowdenDirector of Information Technology
WOAH!
Why Social Media? Cost effective
Social Media – A Powerful Force
The Web is essential in our daily lives
33% of media consumption is online (1)
Boomers are gaining on Gens X/Y
Social media to comprise 50% of Internet usage (2)
Social media now surpasses E-mail in global reach (3)
Fastest growth: women over 50(1) Pew Research Foundation, 2009 (2) Forrester (3) Nielsen Online
Reasons You Should Be Doing Social Media1. You are already involved in social media
Your employees are doing it
Discussions about your company are already taking place
If you participate you can shape outcomes
2. Comparative advantages
Word of mouth is #1 influencer of purchases
Does not require a media budget
Social Media Pitfall #1: Rush to Action
Rushing to action without a plan
Hasty decisions and knee-jerk reactions
Focus on the wrong objectives
Failing to understand requirements or resources
Social Media Pitfall #2: Content
While content is critical, it is often an afterthought
Once the genie is out of the bottle, it’s too late
Requires content planning:copy, photos, videos, links
Source: where will content comefrom?
Must be engaging…
Social Media Pitfall #3: Failure to EngageSocial media is about listening and interacting vs. shouting
“Spray and Pray” doesn’t work
Think: Telephone vs. Megaphone
Engagement hurdles:
Lack of interesting and relevant content
Too much self-promotion
Avoiding Social Media Pitfalls
Goals: Who and What?
Define your audience
Define objectives
Set reasonable expectations
Avoiding Social Media Pitfalls
Engagement: How to listen and interact?
Content: types of media, voice , frequency
How to address negative comments
So how do I monitor whatpeople are saying about mycompany on the Internet?
Setting Up Google Alerts
Step 2, select type
Step 1, enter search term(s)
www.google.com/alerts
Avoiding Social Media Pitfalls
Don’t be afraid to share!
Share everything, on different channels (Twitter, Facebook, YouTube)
Everything that wouldinterest youraudience: live tweetsduring an event, photos from a recent job, videos
It’s not the same asadvertisements, there isa longer attention span
Green Plumbers Water and Energy Saving Tips Widget
http://www.greenplumbersusa.com/greenplumber-widgets
Facebook Ads
FlyersWe can create a variety of literature for your marketing needs upon request. Flyers are just the beginning.
Postcard MarketingWe can help promote your company through traditional methods of marketing
Brochures
Specialty Projects
Jamie RogersRogers Remodel
Marin, CA
Video: Rogers Remodel & Rainwater HOG
Social Media for Plumbers
Jonathan CruzDirector of Educational Partnerships
Questions & Answers
Thank you!Contact Jonathan Cruz:
[email protected] phone: (916) 239-4660
Contact Joshua Dowden:[email protected] phone: (916) 239-4661