Social Media for Plumbers

Jonathan CruzDirector of Educational Partnerships

Green Plumber of the Year 2010

Charity work

Supporting the local community

Commitment to training

Successful use of brand overlay

Support of the Green Plumbers national brand

Green Plumber of the Year 2010

John SmithThe Arizona Green Plumbers

Tucson, AZ

Spreading The Brand – HET Demo

Social Media for Plumbers

Jonathan CruzDirector of Educational Partnerships

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What Licensed Green Plumbers are saying…“The Green Plumbers social marketing has tripled

the traffic to our website which has resulted in more Green specific calls to our office.  In addition it has exposed more viewers to our Blog and Twitter following.  Blogging and tweeting gives us the platform to expose more people to the Green side of plumbing and just what plumbers can do to help them conserve water, energy, and their hard earned dollars!”

--Joseph Schwab, Bob Rizi Plumbing, Sarasota, FL

What Licensed Green Plumbers are saying…“Truthfully when we spoke to the those who sponsored the

Green Day, Green Brooklyn Show, they were very reluctant to allow Petri Plumbing to participate in the event. They didn't see how a plumber could call themselves Green. At that point, we informed them that we are the first licensed member of Green Plumbers USA in New York City.  They proceeded to go into the Green Plumbers website and were quite impressed with the idea of having a "green" plumber at the show.  It solidified our presentation as being "green.”  …We look forward to making Green Plumbers USA a vital part of Petri Plumbing and New York City.”

--Michael Petri, Petri Plumbing, New York City, NY

USGBC Partnership

Link: www.GreenHomeGuide.com

The USGBC, which is best known for the development of the LEED rating system and Greenbuild, is putting their considerable environmental muscle and integrity behind a new web site for consumers titled “Green Home Guide” (www.greenhomeguide.com). The site will feature articles by green professionals, an “Ask a Pro” section, and a “Find a Pro” section.

In order to be listed in the “Find a Pro” section, plumbing contractors are required to be Fully Accredited Green Plumbers

USGBC & Green Plumbers USGBC Adds Green Plumbers USA Credentialed

Professionals to its GreenHomeGuide.com Directory

Social Media for Plumbers

Joshua DowdenDirector of Information Technology

WOAH!

Why Social Media? Cost effective

Social Media – A Powerful Force

The Web is essential in our daily lives

33% of media consumption is online (1)

Boomers are gaining on Gens X/Y

Social media to comprise 50% of Internet usage (2)

Social media now surpasses E-mail in global reach (3)

Fastest growth: women over 50(1) Pew Research Foundation, 2009 (2) Forrester (3) Nielsen Online

Reasons You Should Be Doing Social Media1. You are already involved in social media

Your employees are doing it

Discussions about your company are already taking place

If you participate you can shape outcomes

2. Comparative advantages

Word of mouth is #1 influencer of purchases

Does not require a media budget

Social Media Pitfall #1: Rush to Action

Rushing to action without a plan

Hasty decisions and knee-jerk reactions

Focus on the wrong objectives

Failing to understand requirements or resources

Social Media Pitfall #2: Content

While content is critical, it is often an afterthought

Once the genie is out of the bottle, it’s too late

Requires content planning:copy, photos, videos, links

Source: where will content comefrom?

Must be engaging…

Social Media Pitfall #3: Failure to EngageSocial media is about listening and interacting vs. shouting

“Spray and Pray” doesn’t work

Think: Telephone vs. Megaphone

Engagement hurdles:

Lack of interesting and relevant content

Too much self-promotion

Avoiding Social Media Pitfalls

Goals: Who and What?

Define your audience

Define objectives

Set reasonable expectations

Avoiding Social Media Pitfalls

Engagement: How to listen and interact?

Content: types of media, voice , frequency

How to address negative comments

So how do I monitor whatpeople are saying about mycompany on the Internet?

Setting Up Google Alerts

Step 2, select type

Step 1, enter search term(s)

www.google.com/alerts

Avoiding Social Media Pitfalls

Don’t be afraid to share!

Share everything, on different channels (Twitter, Facebook, YouTube)

Everything that wouldinterest youraudience: live tweetsduring an event, photos from a recent job, videos

It’s not the same asadvertisements, there isa longer attention span

Green Plumbers Water and Energy Saving Tips Widget

http://www.greenplumbersusa.com/greenplumber-widgets

Facebook Ads

FlyersWe can create a variety of literature for your marketing needs upon request. Flyers are just the beginning.

Postcard MarketingWe can help promote your company through traditional methods of marketing

Brochures

Specialty Projects

Jamie RogersRogers Remodel

Marin, CA

Video: Rogers Remodel & Rainwater HOG

Social Media for Plumbers

Jonathan CruzDirector of Educational Partnerships

Questions & Answers

Thank you!Contact Jonathan Cruz:

Jon@greenplumbersusa.comDesk phone: (916) 239-4660

Contact Joshua Dowden:Joshua@greenplumbersusa.comDesk phone: (916) 239-4661