Download - Group 10 ps (1)
FOR MOBILE APPS, THINK APPS, NOT ADS
Submitted by: Group 10Ayush Trivedi (PGP31017) Ayush Jain (PGP31078) Prathamesh Bobade (PGP31079) Madeline Porteman (IEP17012) Justine Cano (IEP17015)
Mobile Apps infested with unwanted advertisements!!!!
People don’t like ads but why?• Private space
Since mobile phones are considered personal space, ads seems to be intrusive
• There is no right side
There is no space on the screen and ads prop up haphazardly
• The “Fat Finger” effect
Many taps are inadvertent causing inconvenience to both consumer and advertiser
20%
80%
Survey on Ads
I love Ads I hate Ads
Why Apps instead of Ads??
• According to a survey, consumer devote 82% of their mobile time on Apps
• Consumers install around 40 apps and use 15 regularly
• Average media and entertainment app sessions lasted 5.59 minutes whereas e-commerce app sessions only took an average of 2.85 minutes.
• E-commerce and retail apps were at the top of the frequency engagement list with an average of 17.5 sessions per month.
Customers devote a lot of time to
Apps
18%
82%
Mobile time
Web Apps
The 5 types of Apps :
Social networks31% time
For eg- Facebook, Whatsapp
Games and entertainment42% of time
For eg- Pokemon , Angry Birds
Utilities7% time
For eg- Google Maps, camera
Brands11% time
For eg- Nike, Redmi
Discovery9 % time
For eg- Ibibo, Makemytrip
BRAND APPS•Brands should focus on building long term
relationship with their customers through apps that add value rather than going for a myopic benefit through click advertisement.•Brand apps offer the following advantages:-
Add convenience
Offer unique value
Provide Social value
Offer incentives Entertain
JIO• The app provides multiple
facilities ranging from downloading music, watching movie to reading news
• The app acts as a single point for fulfilling all the customer needs
• The app had more than 10 million downloads on the play store in a very short duration of time
• The app has a rating of over and is helping the company connect in a better way to the consumer
• Repeated use of the app leads to more brand resilience and hence, more brand loyalty in the long term
My Airtel app
Benefits of Airtel app Like the JIO app, the app offers many functionalities to the consumer like
music, bill payment, plan changes, watching TV
Airtel is heavily advertising the
functionality of the app through mass
media
The app also has 10 million+ downloads and a user rating of
over 4
Airtel is heavily investing on the app
so that it can leverage the
increased resilience over a long term
The app is offering added convenience
to the consumer
Jabong app Jabong offers subscription bonus as well as routine
additional discount to customers using
the app
The company is using a monetary incentive to lure
consumers to use the app
The app also has downloads of more than 1 millions and is one of the most used apps for e-
commerce shopping
OLA app
Company is offering incentive to consumers to download its app
Paytm app
Company is offering unique value to its customers by offering an opportunity to transfer funds by using barcodes
Thank You