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Snappy Consulting
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CSR vs Corporate Sustainability
� More than maximising shareholder profits� Maximising stakeholder value - different
goal with broader beneficiaries/vision� Triple bottom line - people, planets and � Triple bottom line - people, planets and
profits� Seek to protect, support and enhance
human & natural resources for future� Use of sustainability indicators to track
progress
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The Good
� Starbucks Responsibility Plan “Ethics, Local, Global” � Community - local community efforts� Environment - recycling, waste reduction, energy, water� Ethical Sourcing - fair trade, farmer support, social � Ethical Sourcing - fair trade, farmer support, social
responsibility - working conditions, environmental leadership
� Diversity -- within suppliers - women and minority owned business ought
� Wellness - balanced menu options for customers� Starbucks™ Shared Planet™
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The Good
� Success� Supply chain mgmt / sourcing with long term outlook� Environment strategy to minimize environmental footprint,
address climate change� States Corporate goals & provides scorecard to track
progress� 49 % of sustainability professionals believe Starbucks is
the greenest among competitors
� Area for improvement:� Recycling� Development and distribution of comprehensive
recyclable cups
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The Bad
� Plan addresses� Chemical substance control + Material
Procurement.� Energy Saving Design� Energy Saving Design� Recycling of Used Products� Energy Saving Office Activities� Waste Reduction and Recycling
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The Bad
� Points of failure:� Lack of Precautionary Principle� Chemicals Management� Use of chemicals in production & lack of � Use of chemicals in production & lack of
strategy to phase out (PVC / BFR)� Amounts recycled
� Positive attributes:� Design for Recyclability� Energy Saving Design
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The Ugly
� Sustainability Goals- Vague - “Immeasurable” � reduce solid waste
from store locations by 25% from store locations by 25% - For most of the goals achieved
efficiency is the goal, sustainable development is the by-product.
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Walmart
� Vlasic's gallon jar of pickles. � This represents what Wal-Mart's about.
You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand." – Pat Hunn, Vlasic.brand." – Pat Hunn, Vlasic.
� When the product was launched demand skyrocketed and distorted every aspect of Vlasic's operations, from farm field to factory to financial statement.
� Result……… (or what would you do –GMO)
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Walmart
� Environmental and Biosphere Destruction:- “a systematic disregard for law”.- urban sprawl- urban sprawl- environmental pollution (and donations)
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Thank you!
Questions?Questions?