Snappy Consulting

CSR vs Corporate Sustainability

� More than maximising shareholder profits� Maximising stakeholder value - different

goal with broader beneficiaries/vision� Triple bottom line - people, planets and � Triple bottom line - people, planets and

profits� Seek to protect, support and enhance

human & natural resources for future� Use of sustainability indicators to track

progress

The Good

� Starbucks Responsibility Plan “Ethics, Local, Global” � Community - local community efforts� Environment - recycling, waste reduction, energy, water� Ethical Sourcing - fair trade, farmer support, social � Ethical Sourcing - fair trade, farmer support, social

responsibility - working conditions, environmental leadership

� Diversity -- within suppliers - women and minority owned business ought

� Wellness - balanced menu options for customers� Starbucks™ Shared Planet™

The Good

� Success� Supply chain mgmt / sourcing with long term outlook� Environment strategy to minimize environmental footprint,

address climate change� States Corporate goals & provides scorecard to track

progress� 49 % of sustainability professionals believe Starbucks is

the greenest among competitors

� Area for improvement:� Recycling� Development and distribution of comprehensive

recyclable cups

The Bad

� Plan addresses� Chemical substance control + Material

Procurement.� Energy Saving Design� Energy Saving Design� Recycling of Used Products� Energy Saving Office Activities� Waste Reduction and Recycling

The Bad

� Points of failure:� Lack of Precautionary Principle� Chemicals Management� Use of chemicals in production & lack of � Use of chemicals in production & lack of

strategy to phase out (PVC / BFR)� Amounts recycled

� Positive attributes:� Design for Recyclability� Energy Saving Design

The Ugly

� Sustainability Goals- Vague - “Immeasurable” � reduce solid waste

from store locations by 25% from store locations by 25% - For most of the goals achieved

efficiency is the goal, sustainable development is the by-product.

Walmart

� Vlasic's gallon jar of pickles. � This represents what Wal-Mart's about.

You can buy a stinkin' gallon of pickles for $2.97. And it's the nation's number-one brand." – Pat Hunn, Vlasic.brand." – Pat Hunn, Vlasic.

� When the product was launched demand skyrocketed and distorted every aspect of Vlasic's operations, from farm field to factory to financial statement.

� Result……… (or what would you do –GMO)

Walmart

� Environmental and Biosphere Destruction:- “a systematic disregard for law”.- urban sprawl- urban sprawl- environmental pollution (and donations)

Thank you!

Questions?Questions?