Download - Happiness is a Puzzle -- Jonny Urban
HAPPINESS IS A PUZZLEJONNY URBAN - CREATIVE DIRECTOR - MOBILE - IBM
LET’S CREATE A FRAMEWORKFOR HAPPINESS
BY ALLOWING US TO CONTROL THECONTENT AND ITS VOLUME
WE WILL ENGAGE IN A WAYTHAT CONNECTS US TO AN EXPERIENCE THAT IS CRAFTED TO US
WE ARE DEVOURING A LARGE AMOUNTOF CONTENT DAILYSOME ESTIMATES PUT THAT FIGURE AT 74gb A DAY
AND PRODUCING QUITE A BIT ALSOESTIMATES PUT THAT FIGURE AT 6 EIGHTY-FIVE PAGE NEWSPAPERS A DAY
THE WORLD IS FILLED WITH 295 EXABYTES OF DATATHAT’S 315 TIMES THE NUMBER OF GRAINS OF SAND ON EARTHBUT LESS THAN 1% OF THE INFORMATION IN OUR DNA.
91% of US KEEP OUR DEVICES WITHINARM’S REACH 99% OF THE TIME
MOBILE...IS A NOUNBUT NOT THE ALEXANDER CALDER KIND
MOBILE IS ALSO A LIFESTYLEALWAYS HAS BEEN, BUT THERE ARE RULES WITH ENGAGEMENT.YOU MUST THINK ABOUT WHAT YOU SAYWHAT YOU SHOW AND WHERE YOU GO.
CONNECTION IS HAPPENINGANYWHERE & ANYTIME
ONE TO ONE........ONE TO MANY
CHOICES ALL AROUND USGO TO WORK...WORK FROM HOMEPICK UP YOUR KIDSFROM SCHOOL, FROM HOCKEY, FROM WHEREVER
MAKE YOUR WIFE LUNCHSAY HI TO AN OLD FRIENDSTAY TOGETHERTO FRIENDS...IN WYOMING
BEING MOBILE IS HEALTHY
THESE ARE ALL PIECES
PARTS OF THE BIG PUZZLE
THAT MAKES YOUR PICTURE OF HAPPY
THANK YOU
HAPPINESS FRAMEWORKVOLUME ENGAGE DEVOURING PRODUCING 295 EXABYTES 99% MOBILE LIFESTYLE CONNECTION ONE MANY CHOICES HOME KIDS WIFE HI TOGETHER HEALTHY PIECES PUZZLE HAPPY