Download - Hellgren Hierarchy
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Herman Zapf has stated that all desktop ty-
pographers should study the book, The Elements of Typographic Style. It
is not just one more publication on typography, like so many others on the
market. It is, instead, a must for everybody in the graphic arts, and especial-
ly for our new friends entering the eld. Written by an expert, Robert Brin-
ghursts book is particularly welcome in an age where typographic design is
sometimes misconstrued as a form of private self-expression for designers.
As Bringhurst puts it: Good typography is like bread: ready to be admired,
appraised and dissected before it is consumed. Zapf commented, I wish tosee this book become the Typographers Bible.
But just reading a book on typography is not enough. Good designers devel-
op a habit of utilizing the principles and elements of design incorporating
typography into the layout. They develop an eye and style that is devel-
oped through observation, practice and an understanding of what works
and what does not.
The type elements are indeed a critical piece and must be taken serious-
ly for any design that includes typography to be successful. Perhaps
reading this excellent book will help the novice designer move
to a new level of understanding in using typography. But
the test will come when the reader attempts to apply
what he learned and can do professional
work on a consistent basis.
TheElementsofTypographicStyle
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8/12/2019 Hellgren Hierarchy
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Herman
Zapf has stated that all desktop
typographers should study the book, Te Ele-
ments of ypographic Style. It is not just one more publica-tion on typography, like so many others on the market. It is, instead,
a must for everybody in the graphic arts, and especially for our new friends
entering the field. Written by an expert, Robert Bringhursts book is particularly
welcome in an age where typographic design is sometimes misconstrued as a form of
private self-expression for designers. As Bringhurst puts it: Good typography is like bread:
ready to be admired, appraised and dissected before it is consumed. Zapf commented, I wish
to see this book become the ypographers Bible.
But just reading a book on typography is not enough. Good designers develop a habit of utilizing the
principles and elements of design incorporating typography into the layout. Tey develop an eye and style
that is developed through observation, practice and an understanding of what works and what does not.
Te type elements are indeed a critical piece and must be taken seriously for any design that includes ty-
pography to be successful. Perhaps reading this excellent book will help the novice designer move to a new
level of understanding in using typography. But the test will come when the reader attempts to apply what he
learned and can do professional work on a consistent basis.
TheElementsof
Typog
raphicStyle
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8/12/2019 Hellgren Hierarchy
3/3