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Herman Zapf has stated that all desktop ty-

pographers should study the book, The Elements of Typographic Style. It

is not just one more publication on typography, like so many others on the

market. It is, instead, a must for everybody in the graphic arts, and especial-

ly for our new friends entering the eld. Written by an expert, Robert Brin-

ghursts book is particularly welcome in an age where typographic design is

sometimes misconstrued as a form of private self-expression for designers.

As Bringhurst puts it: Good typography is like bread: ready to be admired,

appraised and dissected before it is consumed. Zapf commented, I wish tosee this book become the Typographers Bible.

But just reading a book on typography is not enough. Good designers devel-

op a habit of utilizing the principles and elements of design incorporating

typography into the layout. They develop an eye and style that is devel-

oped through observation, practice and an understanding of what works

and what does not.

The type elements are indeed a critical piece and must be taken serious-

ly for any design that includes typography to be successful. Perhaps

reading this excellent book will help the novice designer move

to a new level of understanding in using typography. But

the test will come when the reader attempts to apply

what he learned and can do professional

work on a consistent basis.

TheElementsofTypographicStyle

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Herman

Zapf has stated that all desktop

typographers should study the book, Te Ele-

ments of ypographic Style. It is not just one more publica-tion on typography, like so many others on the market. It is, instead,

a must for everybody in the graphic arts, and especially for our new friends

entering the field. Written by an expert, Robert Bringhursts book is particularly

welcome in an age where typographic design is sometimes misconstrued as a form of

private self-expression for designers. As Bringhurst puts it: Good typography is like bread:

ready to be admired, appraised and dissected before it is consumed. Zapf commented, I wish

to see this book become the ypographers Bible.

But just reading a book on typography is not enough. Good designers develop a habit of utilizing the

principles and elements of design incorporating typography into the layout. Tey develop an eye and style

that is developed through observation, practice and an understanding of what works and what does not.

Te type elements are indeed a critical piece and must be taken seriously for any design that includes ty-

pography to be successful. Perhaps reading this excellent book will help the novice designer move to a new

level of understanding in using typography. But the test will come when the reader attempts to apply what he

learned and can do professional work on a consistent basis.

TheElementsof

Typog

raphicStyle

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