Download - Hello. We're FINE
A few FINE facts• Founded: 1993. A few years before launching some of the world’s
first ever marketing websites.
• Offices: San Francisco CA, Portland OR, Traverse City MI
• Ownership: Independent and fully over-engaged in every project
• Employees: ~35 strategists, content creators, designers, developers, and directors
• Client Geography: Global, ranging from across the street to New York to Tanzania, with a focus on The Valleys of Silicon and Napa
• Industry Focus: Hospitality, Wine & Spirits, Architecture & Engineering, Luxury Goods brands, and world-class Technology.
We Are A Digital Branding Agency.We do more than digital. But our specialty is helping define companies using the media customers turn to when they want a definition. We design, build, and manage the key touch points that connect brands with people in digital space.
Digital is Where Brands Are Made.We evolved from traditional design early on, because logos and ads are not enough to create a brand. Brands {and companies} are increasingly formed by customer-driven, technology-enabled interactions.
Your brand lives in a complex ecosystem.
EARNED MEDIATHINGS YOU MONITOR & INFLUENCE:
Social Media Dialog, Word of Mouth, Buzz, Blogs, PR, Customer List (email)
PAID MEDIAPAY TO PLAY
OUTREACH VENUES:
Search Engine Marketing (PPC) Online Ad Partnership and
Sponsorship Integrated Offline Advantage
OWNED MEDIADIGITAL DESTINATION ASSETS
YOU CONTROL
The Product, The Core Website or Landing Pages, Mobile Apps and
Site Versions, Your Blog, Promotional IP, Social Media Destinations
(Twitter, YouTube, Facebook)
SEM/SEO,
SOCIAL MEDIA
ONLINE PROMOS REBATES
SEM/PPC,
CO-BRANDING
YOU
To stake your claim in a cluttered marketplace, creativity must create brand equity. And that always involves applying some unique blend of the 3 capabilities we offer - strategy, design, and technology.
We help you own it.
Here’s where we live:
Design
Core company/brand positioning, content, digital marketing (SEM, PPC, Social), consulting and road-mapping
Strategy
Technology
Applications to manage and access customer and content data: CMS, CRM, workflow tools, apps, hosting
Customer-facing experiences: web and mobile site design, identity and print, user interfaces, video
Your Site Is Your Brand.All of the elements of your brand are assembled on a website and its associated mobile and social media venues. Together, they shape the destination(s) where customers get a full picture of a business.
These capabilities blend into every project
Design
Strategy
Technology
• Digital & Brand Strategy
• Brand Identity Creation
• Content Strategy & Copywriting
• Website Design & Development
• Applications and Content Management Systems
• Mobile Sites & Applications
• Digital Marketing (SEO, PPC, Social Media)
• Print Communication
• Video & Time-Based Media
Small Company. Big Work.We’re no old school agency. You work directly with senior strategists who guide in-house experts in broad disciplines. Today’s iconic brands come from passionate individuals who see branding as a verb.
Branding the idea that life expectancy should not depend on zip code.Case Study: Health Happens Here