Download - HFT Fundraising Process
Fundraising Universe
DonorsAn individual or entity who
hasdonated something of value
toyour active campaigncommittee
ProspectsAn individual or entity with
theability and/or profile to
providefunding to your campaign, buthas no record or history of
Political giving
LeadsAn individual or entity who
hasdonated something of value
toanother active campaigncommittee, entity, or politicalorganization, but not to youractive campaign committee
CitizensAny individual who can legally contribute to your campaign
The collective total of all donors, leads, prospects, and citizens who are able to fund your campaign.
HFT Political Fundraising – Building the Operation
Prospects
Citizens
leads
Prospects
Citizens
Leads
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Campaign CommitteeYour current donor list from youractive campaign committeeor from a past campaign
Opponents CampaignDonors who contributed to youropponent during a Primarycampaign
Industry GroupsAny industry group or coalition whomay contribute to your campaignbecause of their specific businessor other interest
Independent Groups / OrganizationsOutside groups who makeindependent expenditures thatindirectly benefit the campaign
Party CommitteesFederal, state and local partycommittees who contributefinancially and other non-monetaryways to campaigns
Rolodex ContactsFamily, friends, colleagues, and otherswhom you have a personal relationship.The Primary source for candidates new torunning for office.
Sources of FundingThe collective total of donors, leads, and prospects that are segmented into source groups if they exist.
HFT Political Fundraising – Building the Operation
leads
www.HarringtonFT.com
Donor TypesIndividuals
PACSConduits
Candidate CommitteesParty Committees
Other – interest / loans /etc.
Fundraising SegmentationThe process of dividing a source of fundinginto three sub-groups based on donor type,contribution amount and frequency, andindustry. By defining and segmenting currentdonors, leads, and prospects into threegroups, we can accurately select andimplement the appropriate fundraisingprogram that we will use to reach each personor entity within the donor universe.
Source GroupsThe groups created and defined as a result of segmenting the sources of funding from your organization’s donor universe
Base Supporters
An individual and/or entity within your fundraising universe defined through segmentation as the top level donors, prospects, and leads from each source of funding. This group will account for approximately 80% to 90% of your total funding. This group will typically contribute $1,000 or more and will help raise additional funding through their own fundraising efforts.
Major Donor Fundraisers Climbers
An individual and/or entity within your fundraising universe as defined through segmentation as the second or mid-level group of donors, prospects, and leads from each source of funding. This group will often donate multiple times and typically contribute between $200 and $750 each time. This group will be targeted by your major donor fundraisers and other programs tailored to soliciting this group.
An individual and/or entity within your donor universe as defined through segmentation as the base level group of donors, leads, and prospects from each source of funding. These individuals and/or entities generally make multiple donations during the fundraising lifecycle and are best targeted through direct mail, email, volunteer outreach, and online fundraising.
Fundraising Segmentation & Source GroupsHFT Political Fundraising – Building the Operation
Climbers
Sources of Funding
Campaign CommitteeOpponents Committee
Party CommitteesRolodex ContactsIndustry Groups
Independent Groups Campaign
Committee
Opponent’s
Campaign
Climbers
Climbers
Climbers
Base Support
ers
Major Donor
Fundraisers
Industry
Groups
Major Donor
Fundraisers
Major Donor
Fundraisers
Major Donor
Fundraisers
Climbers
Base Support
ers
Base Support
ers
Base Support
ers
Base Support
ers
Major Donor
Fundraisers
HFT Fundraising Process – Building the OperationFundraising
UniverseCitizens
ProspectsLeadsDonors
Source GroupsMajor Donor Fundraisers
ClimbersBase Supporters
Prospects
Citizens
Personal Rolodex
Climbers
Base Support
ersMajor Donor
Fundraisers
Party Committ
ee
Independent Groups
Leads
Climbers
Base Support
ers
Source ofFunding
Major Donor
Fundraisers
Program Selection and Implementation
Source GroupsMajor Donor Fundraisers
ClimbersBase Supporters
Candidate CallsFace-2-Face Meetings
Fundraising EventsFinance Committee
Supporter CallsGroup Meetings
Fundraising EventsIndustry / Coalition Fundraising
Direct MailEmail
TelemarketingOnline
Sources of FundingCampaign CommitteeOpponents Committee
Party CommitteesRolodex ContactsIndustry Groups
Independent Groups
Program: Direct MailHouse – internalProspecting – externalIndustry – signed by “Leader”Endorsement – signed be “Endorser”
Program: E-MailFundraising – text and videoIssue basedCall to actions / mobilizeEndorser announcements
Program: TelemarketingCampaign phone banking – internalProfessional prospecting – external
Program: OnlineLanding PagesPersonal fundraising pagesSocial networking fundraisingMoney bomb driven action alerts
Low Dollar ProgramsMost donors – Least funds
Program: Candidate Calls
Set Call times
Pre-schedule high value leads
Call blitz major donors
Program: Face-2-Face Meetings
Major donors
Industry / civic leaders
Potential finance committee members.
Program: Events
Anchor event sponsorships
Endorsement events
Program: Finance Committee
Core fundraising group
Provide tools and resources
High Dollar ProgramsFew donors – Majority of funds
Mid-Level Programs
Program: Supporter Calls
Finance committee members
Industry / coalition leaders
Program: Group Meetings
Finance committee members
Industry / coalition leaders
Program: Events
Anchor event attendees
Supporter organized house parties
Program: Coalition / PAC Outreach
Industry leaders should be task to
raise money within their spheres of
influence through phone calls,
meetings, and industry specific direct
mail.