Fundraising Universe

DonorsAn individual or entity who

hasdonated something of value

toyour active campaigncommittee

ProspectsAn individual or entity with

theability and/or profile to

providefunding to your campaign, buthas no record or history of

Political giving

LeadsAn individual or entity who

hasdonated something of value

toanother active campaigncommittee, entity, or politicalorganization, but not to youractive campaign committee

CitizensAny individual who can legally contribute to your campaign

The collective total of all donors, leads, prospects, and citizens who are able to fund your campaign.

HFT Political Fundraising – Building the Operation

Prospects

Citizens

leads

Prospects

Citizens

Leads

www.HarringtonFT.com

Neal Harringtonneal@harringtonft.com

Campaign CommitteeYour current donor list from youractive campaign committeeor from a past campaign

Opponents CampaignDonors who contributed to youropponent during a Primarycampaign

Industry GroupsAny industry group or coalition whomay contribute to your campaignbecause of their specific businessor other interest

Independent Groups / OrganizationsOutside groups who makeindependent expenditures thatindirectly benefit the campaign

Party CommitteesFederal, state and local partycommittees who contributefinancially and other non-monetaryways to campaigns

Rolodex ContactsFamily, friends, colleagues, and otherswhom you have a personal relationship.The Primary source for candidates new torunning for office.

Sources of FundingThe collective total of donors, leads, and prospects that are segmented into source groups if they exist.

HFT Political Fundraising – Building the Operation

leads

www.HarringtonFT.com

Donor TypesIndividuals

PACSConduits

Candidate CommitteesParty Committees

Other – interest / loans /etc.

Fundraising SegmentationThe process of dividing a source of fundinginto three sub-groups based on donor type,contribution amount and frequency, andindustry. By defining and segmenting currentdonors, leads, and prospects into threegroups, we can accurately select andimplement the appropriate fundraisingprogram that we will use to reach each personor entity within the donor universe.

Source GroupsThe groups created and defined as a result of segmenting the sources of funding from your organization’s donor universe

Base Supporters

An individual and/or entity within your fundraising universe defined through segmentation as the top level donors, prospects, and leads from each source of funding. This group will account for approximately 80% to 90% of your total funding. This group will typically contribute $1,000 or more and will help raise additional funding through their own fundraising efforts.

Major Donor Fundraisers Climbers

An individual and/or entity within your fundraising universe as defined through segmentation as the second or mid-level group of donors, prospects, and leads from each source of funding. This group will often donate multiple times and typically contribute between $200 and $750 each time. This group will be targeted by your major donor fundraisers and other programs tailored to soliciting this group.

An individual and/or entity within your donor universe as defined through segmentation as the base level group of donors, leads, and prospects from each source of funding. These individuals and/or entities generally make multiple donations during the fundraising lifecycle and are best targeted through direct mail, email, volunteer outreach, and online fundraising.

Fundraising Segmentation & Source GroupsHFT Political Fundraising – Building the Operation

Climbers

Sources of Funding

Campaign CommitteeOpponents Committee

Party CommitteesRolodex ContactsIndustry Groups

Independent Groups Campaign

Committee

Opponent’s

Campaign

Climbers

Climbers

Climbers

Base Support

ers

Major Donor

Fundraisers

Industry

Groups

Major Donor

Fundraisers

Major Donor

Fundraisers

Major Donor

Fundraisers

Climbers

Base Support

ers

Base Support

ers

Base Support

ers

Base Support

ers

Major Donor

Fundraisers

HFT Fundraising Process – Building the OperationFundraising

UniverseCitizens

ProspectsLeadsDonors

Source GroupsMajor Donor Fundraisers

ClimbersBase Supporters

Prospects

Citizens

Personal Rolodex

Climbers

Base Support

ersMajor Donor

Fundraisers

Party Committ

ee

Independent Groups

Leads

Climbers

Base Support

ers

Source ofFunding

Major Donor

Fundraisers

Program Selection and Implementation

Source GroupsMajor Donor Fundraisers

ClimbersBase Supporters

Candidate CallsFace-2-Face Meetings

Fundraising EventsFinance Committee

Supporter CallsGroup Meetings

Fundraising EventsIndustry / Coalition Fundraising

Direct MailEmail

TelemarketingOnline

Sources of FundingCampaign CommitteeOpponents Committee

Party CommitteesRolodex ContactsIndustry Groups

Independent Groups

Program: Direct MailHouse – internalProspecting – externalIndustry – signed by “Leader”Endorsement – signed be “Endorser”

Program: E-MailFundraising – text and videoIssue basedCall to actions / mobilizeEndorser announcements

Program: TelemarketingCampaign phone banking – internalProfessional prospecting – external

Program: OnlineLanding PagesPersonal fundraising pagesSocial networking fundraisingMoney bomb driven action alerts

Low Dollar ProgramsMost donors – Least funds

Program: Candidate Calls

Set Call times

Pre-schedule high value leads

Call blitz major donors

Program: Face-2-Face Meetings

Major donors

Industry / civic leaders

Potential finance committee members.

Program: Events

Anchor event sponsorships

Endorsement events

Program: Finance Committee

Core fundraising group

Provide tools and resources

High Dollar ProgramsFew donors – Majority of funds

Mid-Level Programs

Program: Supporter Calls

Finance committee members

Industry / coalition leaders

Program: Group Meetings

Finance committee members

Industry / coalition leaders

Program: Events

Anchor event attendees

Supporter organized house parties

Program: Coalition / PAC Outreach

Industry leaders should be task to

raise money within their spheres of

influence through phone calls,

meetings, and industry specific direct

mail.