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Hi! I’m Tom.@tomjd
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The increasing pace of change
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4
The innovation imperative
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Mostly we don’t.
How do we fund social innovation?
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What’s missing? Risk tolerant capital
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5 Common Misunderstandings
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1. easy
<1/3
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1. easy2. new
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1. easy2. new3. automatic
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1. easy2. new3. automatic4. thinking “crowds”(it’s actually about communities)
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1. easy2. new3. automatic4. thinking “crowds”(it’s actually about communities)5. not understanding the tools
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Which model is right for you?To consider:• Who are you raising from?• What are you raising for?• How innovative is your project?
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The Five Cs of Successful Crowdfunding
Clarity
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The five Cs of successful crowdfunding
Credibility
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The five Cs of successful crowdfunding
(Carefully chosen)Communities
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The five Cs of successful crowdfunding
Channels
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The five Cs of successful crowdfunding
Courage
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The opportunity for institutions
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100% Success
$100,000 to$286,919
1,666 Contributors
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• Great enterprises• Share their values• Staff pride• Customer engagement• Brand building – 21X ROI
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Let’s do this!