High Nutritional Organics
Presented by
Hendrikus & Nirav Schraven Peterson
Growing Nutrient Dense Foods
“Nutri'onal density“ is the amount of nutrients in a food in comparison to the number of calories.
Nutritionally Dense Food
“High Nutri'onal Organics” is nutrient dense food that has the highest nutrient levels nature meant it to have.
Not all organics are created equal
High Nutritional Organics
4
90% of Americans are under-nourished
• We lack nutri9ous food. • Trace minerals in fruit and
vegetables declined up to 76% from 1940 and 1991.
• In 1951, ea9ng 2 peaches provided the daily requirement of vitamin A.
• Today, you would have to eat 53 peaches.
-‐80
-‐70
-‐60
-‐50
-‐40
-‐30
-‐20
-‐10
0
Percent of average mineral declines between 1940-‐1991
Sodium
Potassium
Calcium
Copper
Zinc
Iron
Sources: McCance R.A. “A study on the mineral deple9on of the foods available to us as a na9on over the period 1940 to 1991.” Medical Research Council, Ministry of Agriculture Fisheries and Foods, and the Royal Society of Chemistry; Burns, Sarah. “Nutri9onal Value of Fruits, Veggies Dwindling.” MSNBC. 9 July 2010.
5
Our nutrient-deficiency comes from the soil’s
• Plants derive all of their nutrients and minerals from the earth, absorbing as many as 70 to 80.
• But in the last century, average mineral levels in North America’s soils have declined 85%.
• Our modern agricultural prac9ces have done li]le to replenish the soil.
Source: Kline, Gary L. “The Gospel According to Weston A. Price and William A. Albrecht.” Weston A. Price Founda7on. Jan 2005.
6
Several studies have proven this phenomenon
One study found potatoes had lost: • 28% of their calcium, • 57% of their vitamin C and iron, and • 100 % of their vitamin A !!! The average mineral content of vegetables like cabbage, le]uce, spinach, and tomatoes have declined 88% from 400mg to less than 50mg.
Source: McKeown, Maurice, BDS, PhD. “Is Modern Food S9ll Your Best Medicine?” Interna9onal Health News. April 2006.
Organics are, in fact, nutritionally superior
Nutri9onists and agriculturalists have oeen been ambivalent about this, ci9ng “a lack of high-‐quality data.” That was true back in 2001. Since then, more than 40 studies have been published, all with more sensi9ve analy9cal methods to measure not only mineral and vitamin content in foods, but also health-‐promo9ng polyphenols and total an9-‐oxidant capacity.
Source: Mar9n, Patrick. “Life Expectancy Declining in Many Parts of the U.S.” Interna7onal Commi<ee of the Fourth Interna7onal. 16 July 2011.
Organics – a 25% nutritional premium
The Organic Center joined professors from Washington State University and the University of Florida to study 236 pairs of organic and non-‐organic produce, comparing concentra9ons of 11 nutrients, including:
• Four measures of an9oxidants
• Three precursors of Vitamins A, C, and E
• Two minerals (potassium & phosphorous)
• Total protein
They found that organic foods have a 25% nutri7onal premium.
Source: Benbrook, Charles. “New Evidence Confirms the Nutri9onal Superiority of Plant-‐Based Organic Foods.” The Organic Center. March 2008.
Health is our greatest wealth
Nutrient dense, low calorie foods are at the base.
Nutrient poor, high calorie foods are at the top.
Dr. Fuhrman’s Nutrarian Pyramid
Dense with micro-‐nutrients & phytochemicals
Tradi9onal organic agriculture gained notoriety in the 1970’s and became a grassroots movement • to provide healthier whole foods, chemical-‐free, in a sustainable,
ecologically sound manner that gives back to nature.
Grassroots Organics
When we see “organic” on foods, we s9ll have that same mental image of family farming.
“Big Ag” comes to Organic Farming
Organics has 5 'mes the growth rate of any other food sector!
The Big Food Industry has been vying for control of the organic market since 2002. • Focus on yield and profits • Buying up small farms • Buying up popular organic
brand names. • Greening of the junk food
market
What does Organic really mean today?
• The USDA Certified Organic Label is only as good as the quality & integrity of the company that puts it on their product.
• The Organic Standards set a baseline but do not guarantee quality. The USDA has categorically stated that.
• Big Ag has lobbied the USDA to allow more synthetics into organic certification, and weakening the standards.
• Big Ag uses the same centralized industrial processes as their commercial growing, except the inputs are organic, not chemical.
?
What does this mean for You?
The USDA Certified Organic Label DOES assure you • NO chemical pesticides • NO chemical fertilization • NO GMO
Can you get the Highest Nutritional Organics from companies that: • Have yield and profit as the prime motivation? • Have divisions that promote chemical-laden and GMO ingredients? • Use practices that are not sustainable, such as mono-cropping and
feedlots? • Lobby for weaker organic standards? • Fight against right- to-know labeling laws?
Heinz#27
Hain Celestial
#85
ShariAnn's
M&M Mars
#14
Kraft#3
Coca-Cola#13
General Mills
#7
Cargill#20
Dean#6
ConAgra#9
Kellogg#10
Walnut Acres
Millina's Finest
Frutti di Bosco Muir Glen
Celestial Seasonings
Imagine/Rice Dream/Soy
Dream
Little Bear
Arrowhead Mills
Bearitos
Spectrum Organics
Lightlife
The Organic Cow of
Vermont
BreadshopAlta Dena
Westbrae
Mountain Sun
DeBole's
Earth's Best
Nile Spice
Health Valley
Westsoy
Cascadian Farm
Garden of Eatin'
Casbah
Horizon
Odwalla
White Wave/Silk
Organic Industry Structure:
Acquisitions by the Top 30 Food Processors in
North America
October 2001
$181 M
July 199813% Equity
January 2004100% Equity
$216 M
Morningstar Farms/Natural
Touch
November 1999$307 M
Organic Brand
Acquisitions
Strategic Alliances
# Numbers refer to rank in North
American food sales according to Food
Processing, August, 2008
September 1999$100 M
19.5% Equity;December 2005
0% Equity
October 1997$23.5 M
June 2003
October 2001
June 2001 September 1999From Heinz
March 2000$390 M December
2002
April 1999$80 M
April 1998$80 M
December 1998
Back to Nature
Boca Foods
French Meadow
Seeds of Change
1997 July2000
December1999
March1998
June 1998 36% EquityMay 2002
100% Equity$189 M
May 1999
April 1999
June2000
September 2003
Kashi
August 2005$33 M
August 2003
February 2000
Food Processors#
HersheyFoods
#24
Dagoba
October2006
TofuTown June 2007From Dean
May2002
Naked Juice
Pepsi#2
November 2006
Green & Black's2002, 5% Equity
May 2005, 100% Equity
Cadburysold N.A.
beverage division in 2008
Alexia Foods
July 2007
Wholesome & Hearty
(Gardenburger)
BearNaked
November 2007$122 M
Rich Products
Corp. (#40)
January2007
June 2009
Phil Howard, Assistant ProfessorMichigan State University
Nestle#5
Tribe Mediterranean
Foods
September 2008$57M
via Israeli subsidiary Osen Group
(50.1% Equity)
Hain Celestial
#83
ShariAnn's
M&M Mars
#10
Mondelez#19
(spinoff from Kraft)
Coca-Cola#11
General Mills
#7
Cargill#14
White-Wave
#52(spinoff of
Dean)
ConAgra#12
Kellogg#13
Walnut Acres
Millina's Finest
Frutti di Bosco
Muir Glen
Celestial Seasonings
Imagine/Rice Dream/Soy
Dream
Little Bear
Arrowhead Mills
Bearitos
Spectrum Organics
Lightlife
The Organic Cow of
Vermont
BreadshopAlta Dena
Westbrae
Mountain Sun
DeBole's
Earth's Best
Nile Spice
Health Valley
Westsoy
Cascadian Farm
Garden of Eatin'
Casbah
Horizon
Odwalla
Silk
Organic Industry Structure:
Acquisitions & Alliances, Top 100 Food Processors in
North America
October 2001
$181 M
July 1998, 13% Equity;January 2004, 100% Equity, $216 M
Morningstar Farms/Natural
Touch
November 1999$307 M
Organic Brand
Acquisitions
# Numbers refer to rank in North American food & beverage sales
according to Food Processing,
August 2013
October1997
$23.5 M
June2003October 2001
June 2001September 1999
From Heinz
March 2000$390 M December
2002
April 1999$80 M
April 1998$80 M
December 1998Back to Nature
Boca Foods
French Meadow
Seeds of Change
1997 July 2000; September 2013, sold to Brynwood
Partners
December1999
March1998
May 2002$189 M
May 1999
April 1999
June2000
September 2003100% Equity;August 2012
majority stake sold to Brynwood
Partners
Kashi
August 2005$33 M
February 2000
Food Processors
#
HersheyFoods
#20
Dagoba
October2006
TofuTown
June 2007From Dean
Naked Juice
Pepsi#1
November 2006
Green & Black's
January 2010
Alexia Foods
July 2007
Wholesome & Hearty
BearNaked
November 2007
$122 M
July 2006 (discontinued
organic October 2013)
Nestle#3
Tribe Mediterranean
Foods
September 2008$57M
via Israeli subsidiary Osem Group
(50.1% Equity)
LaraBar
HonestTea
February 2014
February 200840% Equity
$43 M;March 2011100% Equity
June 2008
MaraNatha SunSpireMarch2008
Rich Products
Corp.#40
Post Foods
#85(spinoff from
Ralcorp)
Golden Temple
Peace Cereal
Willamette Valley
Granola
Food Should Taste GoodFebruary 2012
Campbell Soup Co.
#29
Bolthouse Farms
July 2012$1.55 B
Phil Howard, Associate ProfessorMichigan State University
Hillshire Brands
#30(formerly Sara
Lee)
Aidell's Sausage
May 2011$87 M
Sweet Leaf Tea
May 2011
Stonyfield
Brown Cow
J.M. Smucker
#24
R.W. Knudsen
Santa Cruz Organic
Snyder's-Lance
#65Late July
BluePrintNovember
2012
May2013
Ella's Kitchen
Happy Family
May 201392% Equity
AB InBev#5
Goose Island
March 2011$38.8 M
Ralcorp(private label organic foods)
Bloomfield Bakers
Lovin Oven
March 2007$140 M
November 2012
$6.8 B
MillstoneNovember 2008
1984 1989
December 2007minority stake
February 2003
October 200140% Equity;
January 200485% Equity
May 2013$158 M
May 2010$71 M
Miller-Coors
#16Crispin
February 2012
Fox Barrel
January 2010
Bimbo Bakeries
#22Olafson's
Baking Co.February 2014
$1.7 B
July 2002
Perdue Farms
#31
Coleman Natural
May 2011
Hans
August 2003
August 2007
Draper Valley Farms
Petaluma/Rosie
January 2002
Tea Forte
January 2012
JAB/D.E. Master
Blenders(formerly Sara
Lee)
Wolfgang Puck
July 2008
Foster Farms
#45
Humboldt Creamery
August 2009$19.5 M
CROPP(Organic Valley)
#91
Canada Bread Co.
#67
TreeHouse Foods
#46 Sturm Foods
December 2009$660 M
Naturally Fresh
March 2012$25 M
Hearthside Foods (cereal
division)#92Meyer Natural
Foods
December 2010
Diamond Foods
#89
Kettle
February 2010$615 M
J&J Snack Foods
#94
Kim & Scott's
June 2012$7.9 M
John B. Sanfilippo
& Son
Orchard Valley
Harvest
May 2010$29.5 M
June 2010; joint marketing agreement
November 2009, Stonyfield
brand licensed to CROPP for fluid milk
Danone(Dannon)
#68
Dakota Beef
Peet's Coffee &
Tea
August 2012$1 B
New Morning
December 2012
Erewhon
Plum Organics
May 2013
Earthbound Farm
December 2013$600 M
Enray
August 2013
PowerBarPria
February 2014(from Nestle)
Golden Boy
December 2013
Dakota Growers
Pasta September2013
Immaculate Baking
January 2013
Green Mountain
Coffee
February 201310% Equity
$1.25 B
16
DeKalb(1995)
HybriTech(1995)
SementesAgroceres
CustomFarmSeed
DeKalbAyalaAyala
AgriProWheat
HybriTechEurope
PauEuralis
Seminis
Cargill's intl. seed division
FirstLine
JacobHartz(1995)
Asgrow
Holdens
Renessen
Cargill
Calgene
CargillNorthAmerica
Agracetus
PBIC
Unilever
Monsoy
FTSementes
DeltaPineLand
Syngenta'sGlobal Cotton Division
Paras
Mahendra
Daehnfeldt
ASI
Crows
MidwestSeedGenetics
WilsonSeeds
GoldCountry
HeritageSeeds
NCPlusHybridsSpecialtyHybrids
Fontanelle
StewartSeeds
TrelaySeeds
StoneSeeds
CornBelt
AdvantaCanola
HubnerSeedLewisHybrids
REA
MoweaquaSeeds
iCORN
Jung
BoCa
InterstateCanola
Sensako
Agroeste
CDMMandiyu
Ciagro
Carnia
Diener
Sieben
KrugerTrisler
CampbellSeed
FieldersChoice
HeartlandHybrids
Hawkeye
NebraskaIrrigated
LimagrainCanada
Poloni
ISG
Western
Peotec
Mahyco
Terrazawa
DeRuiter
AlyParticipacoes(CanaVialis;
Alellyx)
Marmot
CottonStates
Stoneville
CornStatesHybrid
CornStatesIntl
Ecogen
CNDK
ChinaSeed
EIDParryRallis
Gustafson
Nunhems(1995)
Paragon SeedEx
Aventis AgrEvo
Schering
Proagro
SementesRibeiral
SementesFartura
MitlaPesquisa
Granja4Irmaos
AgrEvoCottonPGS
PlanTecBiotech
GeneXSorghum
CottonSeedIntl
Sunseeds
Hoechst
Nunza(1986)
RhonePoulenc
LeenDeMos
RioColorado
CaliforniaPlantingCotton
RelianceGeneticsAssocFarmersDelinting
NideraSemillas
Nidera
Pioneer
CurrySeedShandongDenghaiPioneer
Denghai Dunhuang
DunhuangPioneer
DoisMarcos
Hybrinova
Solae (ProteinTech. Int.)
OptimumQualityGrains
SPS
GoldenHarvest
Goldsmith
ResourceSeeds
ZeraimGedera
Sanbei
Fischer
AdvantaNACornSoybeans
GarstInterstatePayco
AgriPro
PSAGenetics
Gutwein
DiaEngeiNovartis
CibaGeigy
Sandoz
AstraZeneca
AstraZenecaMogen
ExSeed Genetics
Thurston
Maisadour
KoipesolAgrosemAgra
EridaniaBeghinSay/Koipe
SturdyGrow
Agritrading
NorthrupKing
AdvantaEUVegetable
Westhove
HarrisMoran
Clause
BiogemmaRhoBio
AgReliant
Wensman
ProducersHybrids
LochowPetkus(1967)
CPBTwyford
Hazera
CarlSperling
Kyowa
Innoseeds
BioSeeds
VandenBerg
GermainsCotton
HollandCottonseed
BrownfieldSeedDelinting
HelenaCotton
Indusem
Agroceres
Barham
Petoseed(1995)
RoyalSluis(1995)
ChoongAng
Horticeres
Bruinsma(1994)
Genecorp(1994)
Hungnong
GreenLeafGenetics
Danisco
Avesthagen
ConradFafard
LongReach
AWB
Swaghat
CeeKay
AustralianGrainTech
YuanLongping
DairylandSeed
Mycogen
BioPlantResearch
RenzeHybrids
Agromen
MTI
Sudwestsaat
Brodbeck
DuoMaize
Triumph
EmpresaBrasileira
Hytest ABIAlfalfa
SpecialtyGrains
CooperativeBusinessIntl
AgrilianceCenexHarvest
FarmlandIndustries
Cenex
HarvestStates
SOYGENETICS
FFRCoop
NickersonVerneuil
MorganUnitedAgriseeds
HibridosColorado
BiogeneticaDeMilho
DinamilhoCarolPhytogen
JGBoswell
IllinoisFoundation
AdvancedAgriTraits
Seed Industry Structure1996 - 2013
Phil Howard, Associate Professor, Michigan State Universityhttp://www.msu.edu/~howardp
Chemical Companies
Zimmerman
Seed Companies
Other Companies
Partial OwnershipSize proportional to global seed market shareFull Ownership
Sunseeds
CropDesign
(1995)
Roussel-Uclaf
Dahlco
joint research & development
Becker Underwood
Kenfeng-KWS
Kenfeng
Genective
GreatLakes CerealGrains
SunbeamExtract
SemíliaGenética Melhoramento
Riber
DeltaPesquisa
Devgen
Sunfield
Maribo
Pybas
Synergene
Monsanto's global hybrid
sunflower seedsMayAgro's vegetable breeding
Metabolon
PasteuriaBioscience
CircleOne Global
Doebler'sPennsylvania
Hybrids
TerralNandi's
cotton business
Pannar
SeedConsultants
NuTech
Nagarjuna's cotton
germplasm
AgVenture
Hoegemeyer Hybrids
Verdia
Warner
AgSource
AnhuiHengji
Link
Eurodur
GeneticaAgricola
BiscoBioSciences
Brasmilho's corn & sorghum seed
Anadolu
Century
MaïcentreDomagri
ClovisMatton
Atash
LSL
K&BDevpt's onion business
SuTarim
Mikado
CampbellSoupCo's vegetable seed
wheat joint venture
DonMario
Cal/West PrairieBrandSeeds
NorthwestPlantBreeding
HRZWheats
GrandValleyHybrids
Hyland
PfisterHybrids
Floragenex
MelhoramentoAgropastoril's soy
germplasmWehrtec
ProSoyGenetics' germplasm
Abbot&Cobb's melon seed
businessSoyTech
Hornbeck
RapsGBR's canola business
EUROSORT
SORT
Prophyta
Agrauxine
AgraQuestAgroGreen's
BioNem
Athenix
Pannon
InterGrain
Seminium
WestBred
SemillasCristianiBurkard
Divergence
Beeologics
PrecisionPlanting
RaNATherapeutics
GrassrootsBiotechnology
RosettaGreen
SyntheticGenomics
Inc.
EmergentGenetics
Monsanto
Syngenta DuPont
Land O'Lakes
KWS
Limagrain-Vilmorin
Bayer
Dow
BASF
ChannelBio
Buy from local Farmers Markets or CSA’s (Community Supported Agriculture)
• Support our small organic farmers, they deserve it.
• Get to know the farmers that you buy from.
The Solution
or:
Grow your own high nutri'onal organic foods • Start a veggie garden if you do not already have one. • Even a small garden in pots will add nutri9onally dense vegetables
whose quality you can count on.
Soil
Percability
Compost
pH
Soil Biology
Nutrients
Basics of Soil Nutrition
• balance of clay, sand, silt & organic ma]er
• water reten9on & drains well
• fine, mature, high quality
• slightly acidic, ideally 6.4 for vegetables
• From worms to microbes
• en9re spectrum of quality nutri9on
Soil Organic Matter Components & their Functions
The Major Building Block for Life on Earth -‐ The cycle of Life! All living things on earth are made of CARBON
Soil holds 75% of the carbon on land (3x more than in living plants and animals) CARBON regulates our climate, our biodiversity, our water supplies
Soil Organic Carbon makes up 50% of Soil Organic Ma]er
Decomposi'on of Soil Organic MaYer releases • Carbon dioxide • Energy • Water • Plant nutrients • Resynthesized organic carbon compounds
Importance of Soil Organic Carbon
The ability of soil to hold and release nutrients! • A low CEC allows nutrients to leach through the soil • The higher the CEC, the be]er your soil provides nutri9on HUMUS and CLAY provide CEC
• Humus always has a high CEC • Clay has a varying CEC (depending on the age and type of clay)
Importance of CEC Cation Exchange Capacity of Soil
The Calcium to Magnesium ra'o (with Potassium & Sodium) are CRITICAL to the health of your soil.
Ideal ra9o: • 65% Calcium; 15% Magnesium, 4% Potassium, 1%-‐5% Sodium
This Ca/Mg ra7o can vary a bit when working with overly loose or overly dense soils.
The Calcium-‐Magnesium ra9o determines how 9ght or loose a soil is. • Higher calcium is looser, more oxygen, drains more freely • Higher magnesium has less oxygen, drains slower and breaks organic
ma]er down poorly
Soil Energy Calcium-Magnesium
A balanced Calcium, Magnesium, Potassium & Sodium will
• Provide rich levels of nutrients to crops & soil life • Affect soil texture and stabilize pH around 6.4
6.4 pH is the ideal pH for • Organic/biological agriculture • The sap in a healthy plant • The saliva and urine in a healthy human
Soil Energy Calcium-Magnesium
How do I know if my foods are nutri9onally high?
• Taste
• Overall Health
• Color
• Shelf Life
• Brix Meter Tes'ng
Testing for High Nutrition
Brix Meter Tes'ng • Purchase a 0%-‐32% Refractometer • Test the fruit or vegetable juice (from pulverized pulp) for
sugar content • Plant sugars carry and store the plant nutrients, using those
sugars as needed, to signal microbiology, ward off disease, etc.
• The higher the sugar content, the healthier and more nutrient rich the plant or fruit.
• Dr. Carey Reams developed the Brix chart for comparing your results with the standards.
Testing for High Nutrition
• Start with the soil – get it fer9le, alive, well draining, slightly acidic • Add the nutrients it needs, both in the soil and foliar spray. Be sure
you have the whole spectrum in your soil. • Use high quality ingredients – no spiking • Balance your minerals • Add or ac9vate your soil biology • Add living humus/humic acids • Use your Brix Meter to compare and confirm • Taste it J
Summary
Test before you add individual minerals: • Mix together 1 cup of soil taken from 6” down, with 6 to 10
samples of the area with no organic ma]er or loose duff.
Test for: • The 13 Essen9al Macro (6) and Micro (7) nutrients • CEC and base satura9on % of Ca, Mg, P, Na and Hydrogen
USA Soil Tes9ng Labs: • A&L Eastern: www.al-‐labs-‐eastern.com • A&L: Western: www.al-‐labs-‐west.com
A&L provides a great graphic soil test that is easy to read • Brookside Laboratories: www.blinc.com • Logan Labs: www.loganlabs.com
Testing your soil for its mineral profile
References to help you test and learn about the soil mineral balance: • The importance of the Ca/Mg/P/Na ra9o, and balancing
soil’s mineral content for op9mum growth, is the result of Dr. William Albrecht’s work in the 1920’s to late 1940’s.
• The Ideal Soil Book, by Michael Astera takes Dr. Albrecht’s work and walks you through tes9ng and amending to achieve these results.
Learn more about Soil Carbon: • h]p://www.csiro.au/Outcomes/Environment/Australian-‐
Landscapes/soil-‐carbon.aspx#
Additional Learning
• List of the World’s Healthiest (Nutrient Dense, Whole) Foods h]p://www.whfoods.com/foodstoc.php
• Dr. Fuhrman’s Nutritarian Pyramid h]p://www.drfuhrman.com/library/foodpyramid.aspx
• Learn about Brix tes9ng your foods h]p://www.highbrixgardens.com
• Soil to Sky Poster: Agroecology vs. Industrial Agriculture h]p://www.hendrikusorganics.com/chemicals/see-‐through-‐the-‐green-‐washing/
• The Organic-‐Industrial Complex, ar9cle by Michael Pollan h]p://www.hendrikusorganics.com/chemicals
Additional Learning
Food, Inc Fresh King Corn Hungry for Change In Organic We Trust The Greenhorns Vanishing of the Bees Fat, Sick & Nearly Dead Earth Voice, Food Choice Fed Up!
...Just to name a few
Documentaries worth watching
T h e r e a r e n um e r o u s g r e a t documentaries (and books!) that really express what is going on in our food c h a i n , o u r h e a l t h a n d o u r environment ... The good, the bad, and the ugly. Learn the true history of the selling out of our nutri9on and farmers, what you can do, and what people are doing to bring back high nutri9onal foods, small farming and awareness to others. Get Inspired and Inspire Others!
“The soil is the ‘crea've material’ of most of the basic needs of life. Crea9on starts with a handful of dust.”
Dr. William A. Albrecht
Our sincere thanks for joining us today. We hope we were able to impart some helpful information
for your success in high nutritional living!
Please leave us your name and email if you would like us to send you a copy of this presentation
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