high nutritional organics€¦ · food processors# hershey foods #24 dagoba october 2006 tofutown...

34
High Nutritional Organics Presented by Hendrikus & Nirav Schraven Peterson Growing Nutrient Dense Foods

Upload: others

Post on 26-Aug-2020

0 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

High Nutritional Organics

Presented by

Hendrikus & Nirav Schraven Peterson

Growing  Nutrient  Dense  Foods  

Page 2: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

“Nutri'onal  density“    is  the  amount  of  nutrients  in  a  food  in  comparison  to  the  number  of  calories.  

 

Nutritionally Dense Food

Page 3: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

“High  Nutri'onal  Organics”    is  nutrient  dense  food  that  has  the  highest  nutrient  levels  nature  meant  it  to  have.  

 

Not  all  organics  are  created  equal  

High Nutritional Organics

Page 4: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

4  

90% of Americans are under-nourished

•  We  lack  nutri9ous  food.  •  Trace  minerals  in  fruit  and  

vegetables  declined  up  to  76%  from  1940  and  1991.    

•  In  1951,  ea9ng  2  peaches  provided  the  daily  requirement  of  vitamin  A.    

•  Today,  you  would  have  to  eat                  53  peaches.  

-­‐80  

-­‐70  

-­‐60  

-­‐50  

-­‐40  

-­‐30  

-­‐20  

-­‐10  

0  

Percent  of  average  mineral  declines  between  1940-­‐1991  

Sodium  

Potassium  

Calcium  

Copper  

Zinc  

Iron  

Sources:  McCance  R.A.  “A  study  on  the  mineral  deple9on  of  the  foods  available  to  us  as  a  na9on  over  the  period  1940  to  1991.”  Medical  Research  Council,  Ministry  of  Agriculture  Fisheries  and  Foods,  and  the  Royal  Society  of  Chemistry;  Burns,  Sarah.  “Nutri9onal  Value  of  Fruits,  Veggies  Dwindling.”  MSNBC.  9  July  2010.    

Page 5: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

5  

Our nutrient-deficiency comes from the soil’s

•  Plants   derive   all   of   their   nutrients   and  minerals   from   the   earth,   absorbing   as  many  as  70  to  80.  

•  But  in  the  last  century,  average  mineral  levels   in   North   America’s   soils   have  declined  85%.  

•  Our  modern  agricultural  prac9ces  have  done  li]le  to  replenish  the  soil.  

Source:  Kline,  Gary  L.  “The  Gospel  According  to  Weston  A.  Price  and  William  A.  Albrecht.”  Weston  A.  Price  Founda7on.  Jan  2005.    

Page 6: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

6  

Several studies have proven this phenomenon

   One  study  found  potatoes  had  lost:    •  28%  of  their  calcium,  •  57%  of  their  vitamin  C  and  iron,  and  •  100  %  of  their  vitamin  A  !!!    The  average  mineral  content  of  vegetables  like  cabbage,  le]uce,  spinach,  and  tomatoes  have  declined  88%  from  400mg  to  less  than  50mg.  

Source:  McKeown,  Maurice,  BDS,  PhD.  “Is  Modern  Food  S9ll  Your  Best  Medicine?”  Interna9onal  Health  News.  April  2006.    

Page 7: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Organics are, in fact, nutritionally superior

Nutri9onists   and   agriculturalists   have   oeen  been  ambivalent  about  this,  ci9ng  “a  lack  of  high-­‐quality  data.”  That  was  true  back  in  2001.    Since  then,  more  than  40  studies  have  been  published,  all  with  more  sensi9ve  analy9cal  methods   to   measure   not   only   mineral   and  vitamin   content   in   foods,   but   also   health-­‐promo9ng   polyphenols   and   total   an9-­‐oxidant  capacity.  

Source:    Mar9n,  Patrick.  “Life  Expectancy  Declining  in  Many  Parts  of  the  U.S.”  Interna7onal  Commi<ee  of  the  Fourth  Interna7onal.  16  July  2011.      

Page 8: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Organics – a 25% nutritional premium

The  Organic  Center   joined  professors   from  Washington  State   University   and   the   University   of   Florida   to   study  236   pairs   of   organic   and   non-­‐organic   produce,  comparing  concentra9ons  of  11  nutrients,  including:  

•  Four  measures  of  an9oxidants  

•  Three  precursors  of  Vitamins  A,  C,  and  E  

•  Two  minerals  (potassium  &  phosphorous)    

•  Total  protein      

They  found  that  organic  foods  have  a  25%  nutri7onal  premium.  

 Source:  Benbrook,  Charles.  “New  Evidence  Confirms  the  Nutri9onal  Superiority  of  Plant-­‐Based  Organic  Foods.”  The  Organic  Center.  March  2008.    

Page 9: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Health is our greatest wealth

Nutrient  dense,  low  calorie  foods  are  at  the  base.  

Nutrient  poor,  high  calorie  foods  are  at  the  top.  

Dr.  Fuhrman’s  Nutrarian  Pyramid  

Dense  with  micro-­‐nutrients  &  phytochemicals  

Page 10: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Tradi9onal  organic  agriculture  gained  notoriety  in  the  1970’s  and  became  a  grassroots  movement  •   to  provide  healthier  whole  foods,  chemical-­‐free,  in  a  sustainable,  

ecologically  sound  manner  that  gives  back  to  nature.  

Grassroots Organics

When  we  see  “organic”  on  foods,  we  s9ll  have  that  same  mental  image  of  family  farming.  

Page 11: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

“Big Ag” comes to Organic Farming

Organics  has  5  'mes  the  growth  rate  of  any  other  food  sector!    

The  Big  Food  Industry  has  been  vying  for  control  of  the  organic  market  since  2002.  •  Focus  on  yield  and  profits    •  Buying  up  small  farms  •  Buying  up  popular  organic  

brand  names.    •  Greening  of  the  junk  food  

market  

Page 12: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

What does Organic really mean today?

•  The USDA Certified Organic Label is only as good as the quality & integrity of the company that puts it on their product.

•  The Organic Standards set a baseline but do not guarantee quality. The USDA has categorically stated that.

•  Big Ag has lobbied the USDA to allow more synthetics into organic certification, and weakening the standards.

•  Big Ag uses the same centralized industrial processes as their commercial growing, except the inputs are organic, not chemical.

?

Page 13: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

What does this mean for You?

The USDA Certified Organic Label DOES assure you •  NO chemical pesticides •  NO chemical fertilization •  NO GMO

Can you get the Highest Nutritional Organics from companies that: •  Have yield and profit as the prime motivation? •  Have divisions that promote chemical-laden and GMO ingredients? •  Use practices that are not sustainable, such as mono-cropping and

feedlots? •  Lobby for weaker organic standards? •  Fight against right- to-know labeling laws?

Page 14: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Heinz#27

Hain Celestial

#85

ShariAnn's

M&M Mars

#14

Kraft#3

Coca-Cola#13

General Mills

#7

Cargill#20

Dean#6

ConAgra#9

Kellogg#10

Walnut Acres

Millina's Finest

Frutti di Bosco Muir Glen

Celestial Seasonings

Imagine/Rice Dream/Soy

Dream

Little Bear

Arrowhead Mills

Bearitos

Spectrum Organics

Lightlife

The Organic Cow of

Vermont

BreadshopAlta Dena

Westbrae

Mountain Sun

DeBole's

Earth's Best

Nile Spice

Health Valley

Westsoy

Cascadian Farm

Garden of Eatin'

Casbah

Horizon

Odwalla

White Wave/Silk

Organic Industry Structure:

Acquisitions by the Top 30 Food Processors in

North America

October 2001

$181 M

July 199813% Equity

January 2004100% Equity

$216 M

Morningstar Farms/Natural

Touch

November 1999$307 M

Organic Brand

Acquisitions

Strategic Alliances

# Numbers refer to rank in North

American food sales according to Food

Processing, August, 2008

September 1999$100 M

19.5% Equity;December 2005

0% Equity

October 1997$23.5 M

June 2003

October 2001

June 2001 September 1999From Heinz

March 2000$390 M December

2002

April 1999$80 M

April 1998$80 M

December 1998

Back to Nature

Boca Foods

French Meadow

Seeds of Change

1997 July2000

December1999

March1998

June 1998 36% EquityMay 2002

100% Equity$189 M

May 1999

April 1999

June2000

September 2003

Kashi

August 2005$33 M

August 2003

February 2000

Food Processors#

HersheyFoods

#24

Dagoba

October2006

TofuTown June 2007From Dean

May2002

Naked Juice

Pepsi#2

November 2006

Green & Black's2002, 5% Equity

May 2005, 100% Equity

Cadburysold N.A.

beverage division in 2008

Alexia Foods

July 2007

Wholesome & Hearty

(Gardenburger)

BearNaked

November 2007$122 M

Rich Products

Corp. (#40)

January2007

June 2009

Phil Howard, Assistant ProfessorMichigan State University

Nestle#5

Tribe Mediterranean

Foods

September 2008$57M

via Israeli subsidiary Osen Group

(50.1% Equity)

Page 15: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Hain Celestial

#83

ShariAnn's

M&M Mars

#10

Mondelez#19

(spinoff from Kraft)

Coca-Cola#11

General Mills

#7

Cargill#14

White-Wave

#52(spinoff of

Dean)

ConAgra#12

Kellogg#13

Walnut Acres

Millina's Finest

Frutti di Bosco

Muir Glen

Celestial Seasonings

Imagine/Rice Dream/Soy

Dream

Little Bear

Arrowhead Mills

Bearitos

Spectrum Organics

Lightlife

The Organic Cow of

Vermont

BreadshopAlta Dena

Westbrae

Mountain Sun

DeBole's

Earth's Best

Nile Spice

Health Valley

Westsoy

Cascadian Farm

Garden of Eatin'

Casbah

Horizon

Odwalla

Silk

Organic Industry Structure:

Acquisitions & Alliances, Top 100 Food Processors in

North America

October 2001

$181 M

July 1998, 13% Equity;January 2004, 100% Equity, $216 M

Morningstar Farms/Natural

Touch

November 1999$307 M

Organic Brand

Acquisitions

# Numbers refer to rank in North American food & beverage sales

according to Food Processing,

August 2013

October1997

$23.5 M

June2003October 2001

June 2001September 1999

From Heinz

March 2000$390 M December

2002

April 1999$80 M

April 1998$80 M

December 1998Back to Nature

Boca Foods

French Meadow

Seeds of Change

1997 July 2000; September 2013, sold to Brynwood

Partners

December1999

March1998

May 2002$189 M

May 1999

April 1999

June2000

September 2003100% Equity;August 2012

majority stake sold to Brynwood

Partners

Kashi

August 2005$33 M

February 2000

Food Processors

#

HersheyFoods

#20

Dagoba

October2006

TofuTown

June 2007From Dean

Naked Juice

Pepsi#1

November 2006

Green & Black's

January 2010

Alexia Foods

July 2007

Wholesome & Hearty

BearNaked

November 2007

$122 M

July 2006 (discontinued

organic October 2013)

Nestle#3

Tribe Mediterranean

Foods

September 2008$57M

via Israeli subsidiary Osem Group

(50.1% Equity)

LaraBar

HonestTea

February 2014

February 200840% Equity

$43 M;March 2011100% Equity

June 2008

MaraNatha SunSpireMarch2008

Rich Products

Corp.#40

Post Foods

#85(spinoff from

Ralcorp)

Golden Temple

Peace Cereal

Willamette Valley

Granola

Food Should Taste GoodFebruary 2012

Campbell Soup Co.

#29

Bolthouse Farms

July 2012$1.55 B

Phil Howard, Associate ProfessorMichigan State University

Hillshire Brands

#30(formerly Sara

Lee)

Aidell's Sausage

May 2011$87 M

Sweet Leaf Tea

May 2011

Stonyfield

Brown Cow

J.M. Smucker

#24

R.W. Knudsen

Santa Cruz Organic

Snyder's-Lance

#65Late July

BluePrintNovember

2012

May2013

Ella's Kitchen

Happy Family

May 201392% Equity

AB InBev#5

Goose Island

March 2011$38.8 M

Ralcorp(private label organic foods)

Bloomfield Bakers

Lovin Oven

March 2007$140 M

November 2012

$6.8 B

MillstoneNovember 2008

1984 1989

December 2007minority stake

February 2003

October 200140% Equity;

January 200485% Equity

May 2013$158 M

May 2010$71 M

Miller-Coors

#16Crispin

February 2012

Fox Barrel

January 2010

Bimbo Bakeries

#22Olafson's

Baking Co.February 2014

$1.7 B

July 2002

Perdue Farms

#31

Coleman Natural

May 2011

Hans

August 2003

August 2007

Draper Valley Farms

Petaluma/Rosie

January 2002

Tea Forte

January 2012

JAB/D.E. Master

Blenders(formerly Sara

Lee)

Wolfgang Puck

July 2008

Foster Farms

#45

Humboldt Creamery

August 2009$19.5 M

CROPP(Organic Valley)

#91

Canada Bread Co.

#67

TreeHouse Foods

#46 Sturm Foods

December 2009$660 M

Naturally Fresh

March 2012$25 M

Hearthside Foods (cereal

division)#92Meyer Natural

Foods

December 2010

Diamond Foods

#89

Kettle

February 2010$615 M

J&J Snack Foods

#94

Kim & Scott's

June 2012$7.9 M

John B. Sanfilippo

& Son

Orchard Valley

Harvest

May 2010$29.5 M

June 2010; joint marketing agreement

November 2009, Stonyfield

brand licensed to CROPP for fluid milk

Danone(Dannon)

#68

Dakota Beef

Peet's Coffee &

Tea

August 2012$1 B

New Morning

December 2012

Erewhon

Plum Organics

May 2013

Earthbound Farm

December 2013$600 M

Enray

August 2013

PowerBarPria

February 2014(from Nestle)

Golden Boy

December 2013

Dakota Growers

Pasta September2013

Immaculate Baking

January 2013

Green Mountain

Coffee

February 201310% Equity

$1.25 B

Page 16: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

16  

DeKalb(1995)

HybriTech(1995)

SementesAgroceres

CustomFarmSeed

DeKalbAyalaAyala

AgriProWheat

HybriTechEurope

PauEuralis

Seminis

Cargill's intl. seed division

FirstLine

JacobHartz(1995)

Asgrow

Holdens

Renessen

Cargill

Calgene

CargillNorthAmerica

Agracetus

PBIC

Unilever

Monsoy

FTSementes

DeltaPineLand

Syngenta'sGlobal Cotton Division

Paras

Mahendra

Daehnfeldt

ASI

Crows

MidwestSeedGenetics

WilsonSeeds

GoldCountry

HeritageSeeds

NCPlusHybridsSpecialtyHybrids

Fontanelle

StewartSeeds

TrelaySeeds

StoneSeeds

CornBelt

AdvantaCanola

HubnerSeedLewisHybrids

REA

MoweaquaSeeds

iCORN

Jung

BoCa

InterstateCanola

Sensako

Agroeste

CDMMandiyu

Ciagro

Carnia

Diener

Sieben

KrugerTrisler

CampbellSeed

FieldersChoice

HeartlandHybrids

Hawkeye

NebraskaIrrigated

LimagrainCanada

Poloni

ISG

Western

Peotec

Mahyco

Terrazawa

DeRuiter

AlyParticipacoes(CanaVialis;

Alellyx)

Marmot

CottonStates

Stoneville

CornStatesHybrid

CornStatesIntl

Ecogen

CNDK

ChinaSeed

EIDParryRallis

Gustafson

Nunhems(1995)

Paragon SeedEx

Aventis AgrEvo

Schering

Proagro

SementesRibeiral

SementesFartura

MitlaPesquisa

Granja4Irmaos

AgrEvoCottonPGS

PlanTecBiotech

GeneXSorghum

CottonSeedIntl

Sunseeds

Hoechst

Nunza(1986)

RhonePoulenc

LeenDeMos

RioColorado

CaliforniaPlantingCotton

RelianceGeneticsAssocFarmersDelinting

NideraSemillas

Nidera

Pioneer

CurrySeedShandongDenghaiPioneer

Denghai Dunhuang

DunhuangPioneer

DoisMarcos

Hybrinova

Solae (ProteinTech. Int.)

OptimumQualityGrains

SPS

GoldenHarvest

Goldsmith

ResourceSeeds

ZeraimGedera

Sanbei

Fischer

AdvantaNACornSoybeans

GarstInterstatePayco

AgriPro

PSAGenetics

Gutwein

DiaEngeiNovartis

CibaGeigy

Sandoz

AstraZeneca

AstraZenecaMogen

ExSeed Genetics

Thurston

Maisadour

KoipesolAgrosemAgra

EridaniaBeghinSay/Koipe

SturdyGrow

Agritrading

NorthrupKing

AdvantaEUVegetable

Westhove

HarrisMoran

Clause

BiogemmaRhoBio

AgReliant

Wensman

ProducersHybrids

LochowPetkus(1967)

CPBTwyford

Hazera

CarlSperling

Kyowa

Innoseeds

BioSeeds

VandenBerg

GermainsCotton

HollandCottonseed

BrownfieldSeedDelinting

HelenaCotton

Indusem

Agroceres

Barham

Petoseed(1995)

RoyalSluis(1995)

ChoongAng

Horticeres

Bruinsma(1994)

Genecorp(1994)

Hungnong

GreenLeafGenetics

Danisco

Avesthagen

ConradFafard

LongReach

AWB

Swaghat

CeeKay

AustralianGrainTech

YuanLongping

DairylandSeed

Mycogen

BioPlantResearch

RenzeHybrids

Agromen

MTI

Sudwestsaat

Brodbeck

DuoMaize

Triumph

EmpresaBrasileira

Hytest ABIAlfalfa

SpecialtyGrains

CooperativeBusinessIntl

AgrilianceCenexHarvest

FarmlandIndustries

Cenex

HarvestStates

SOYGENETICS

FFRCoop

NickersonVerneuil

MorganUnitedAgriseeds

HibridosColorado

BiogeneticaDeMilho

DinamilhoCarolPhytogen

JGBoswell

IllinoisFoundation

AdvancedAgriTraits

Seed Industry Structure1996 - 2013

Phil Howard, Associate Professor, Michigan State Universityhttp://www.msu.edu/~howardp

Chemical Companies

Zimmerman

Seed Companies

Other Companies

Partial OwnershipSize proportional to global seed market shareFull Ownership

Sunseeds

CropDesign

(1995)

Roussel-Uclaf

Dahlco

joint research & development

Becker Underwood

Kenfeng-KWS

Kenfeng

Genective

GreatLakes CerealGrains

SunbeamExtract

SemíliaGenética Melhoramento

Riber

DeltaPesquisa

Devgen

Sunfield

Maribo

Pybas

Synergene

Monsanto's global hybrid

sunflower seedsMayAgro's vegetable breeding

Metabolon

PasteuriaBioscience

CircleOne Global

Doebler'sPennsylvania

Hybrids

TerralNandi's

cotton business

Pannar

SeedConsultants

NuTech

Nagarjuna's cotton

germplasm

AgVenture

Hoegemeyer Hybrids

Verdia

Warner

AgSource

AnhuiHengji

Link

Eurodur

GeneticaAgricola

BiscoBioSciences

Brasmilho's corn & sorghum seed

Anadolu

Century

MaïcentreDomagri

ClovisMatton

Atash

LSL

K&BDevpt's onion business

SuTarim

Mikado

CampbellSoupCo's vegetable seed

wheat joint venture

DonMario

Cal/West PrairieBrandSeeds

NorthwestPlantBreeding

HRZWheats

GrandValleyHybrids

Hyland

PfisterHybrids

Floragenex

MelhoramentoAgropastoril's soy

germplasmWehrtec

ProSoyGenetics' germplasm

Abbot&Cobb's melon seed

businessSoyTech

Hornbeck

RapsGBR's canola business

EUROSORT

SORT

Prophyta

Agrauxine

AgraQuestAgroGreen's

BioNem

Athenix

Pannon

InterGrain

Seminium

WestBred

SemillasCristianiBurkard

Divergence

Beeologics

PrecisionPlanting

RaNATherapeutics

GrassrootsBiotechnology

RosettaGreen

SyntheticGenomics

Inc.

EmergentGenetics

Monsanto

Syngenta DuPont

Land O'Lakes

KWS

Limagrain-Vilmorin

Bayer

Dow

BASF

ChannelBio

Page 17: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Buy  from  local  Farmers  Markets  or  CSA’s  (Community  Supported  Agriculture)  

•  Support  our  small  organic  farmers,  they  deserve  it.  

•  Get  to  know  the  farmers  that              you  buy  from.  

The Solution

or:    

Grow  your  own  high  nutri'onal  organic  foods  •  Start  a  veggie  garden  if  you  do  not  already  have  one.  •  Even  a  small  garden  in  pots  will  add  nutri9onally  dense  vegetables  

whose  quality  you  can  count  on.  

Page 18: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Soil    

Percability    

Compost    

pH  

Soil  Biology    

Nutrients  

Basics of Soil Nutrition

•  balance  of  clay,  sand,  silt  &  organic  ma]er  

•  water  reten9on  &  drains  well  

•  fine,  mature,  high  quality  

•  slightly  acidic,  ideally  6.4  for  vegetables  

•  From  worms  to  microbes  

•  en9re  spectrum  of  quality  nutri9on  

 

Page 19: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Soil Organic Matter Components & their Functions

Page 20: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

The  Major  Building  Block  for  Life  on  Earth  -­‐  The  cycle  of  Life!    All  living  things  on  earth  are  made  of  CARBON  

 

Soil  holds  75%  of  the  carbon  on  land  (3x  more  than  in  living  plants  and  animals)  CARBON  regulates  our  climate,  our  biodiversity,  our  water  supplies    

 Soil  Organic  Carbon  makes  up  50%  of  Soil  Organic  Ma]er    

Decomposi'on  of  Soil  Organic  MaYer  releases  •  Carbon  dioxide  •  Energy  •  Water  •  Plant  nutrients  •  Resynthesized  organic  carbon  compounds  

 

Importance of Soil Organic Carbon

Page 21: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%
Page 22: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

The  ability  of  soil  to  hold  and  release  nutrients!  •  A  low  CEC  allows  nutrients  to  leach  through  the  soil  •  The  higher  the  CEC,  the  be]er  your  soil  provides  nutri9on    HUMUS  and  CLAY  provide  CEC  

•  Humus  always  has  a  high  CEC  •  Clay  has  a  varying  CEC  (depending  on  the  age  and  type  of  clay)    

 

     

Importance of CEC Cation Exchange Capacity of Soil

Page 23: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

The  Calcium  to  Magnesium  ra'o  (with  Potassium  &  Sodium)      are  CRITICAL  to  the  health  of  your  soil.  

Ideal  ra9o:  •  65%  Calcium;  15%  Magnesium,  4%  Potassium,  1%-­‐5%  Sodium  

This  Ca/Mg  ra7o  can  vary  a  bit  when  working  with  overly  loose  or  overly  dense  soils.  

 The  Calcium-­‐Magnesium  ra9o  determines  how  9ght  or  loose  a  soil  is.  •  Higher  calcium  is  looser,  more  oxygen,  drains  more  freely  •  Higher  magnesium  has  less  oxygen,  drains  slower  and  breaks  organic  

ma]er  down  poorly    

Soil Energy Calcium-Magnesium

Page 24: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

A  balanced  Calcium,  Magnesium,  Potassium  &  Sodium  will  

•  Provide  rich  levels  of  nutrients  to  crops  &  soil  life    •  Affect  soil  texture  and  stabilize  pH  around  6.4  

6.4  pH  is  the  ideal  pH  for    •  Organic/biological  agriculture  •  The  sap  in  a  healthy  plant  •  The  saliva  and  urine  in  a  healthy  human  

     

Soil Energy Calcium-Magnesium

Page 25: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

How  do  I  know  if  my  foods  are  nutri9onally  high?  

•  Taste  

•  Overall  Health  

•  Color  

•  Shelf  Life  

•  Brix  Meter  Tes'ng  

Testing for High Nutrition

Page 26: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Brix  Meter  Tes'ng  •  Purchase  a  0%-­‐32%  Refractometer  •  Test  the  fruit  or  vegetable  juice  (from  pulverized  pulp)  for  

sugar  content  •  Plant  sugars  carry  and  store  the  plant  nutrients,  using  those  

sugars  as  needed,  to  signal  microbiology,  ward  off  disease,  etc.    

•  The  higher  the  sugar  content,  the  healthier  and  more  nutrient  rich  the  plant  or  fruit.  

•  Dr.  Carey  Reams  developed  the  Brix  chart  for  comparing  your  results  with  the  standards.  

Testing for High Nutrition

Page 27: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%
Page 28: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

•  Start  with  the  soil  –  get  it  fer9le,  alive,  well  draining,  slightly  acidic  •  Add  the  nutrients  it  needs,  both  in  the  soil  and  foliar  spray.  Be  sure  

you  have  the  whole  spectrum  in  your  soil.    •  Use  high  quality  ingredients  –  no  spiking  •  Balance  your  minerals  •  Add  or  ac9vate  your  soil  biology  •  Add  living  humus/humic  acids  •  Use  your  Brix  Meter  to  compare  and  confirm  •  Taste  it  J  

Summary

Page 29: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Test  before  you  add  individual  minerals:    •  Mix  together  1  cup  of  soil  taken  from  6”  down,  with  6  to  10  

samples  of  the  area  with  no  organic  ma]er  or  loose  duff.    

Test  for:    •  The  13  Essen9al  Macro  (6)  and  Micro  (7)  nutrients  •  CEC  and  base  satura9on  %  of  Ca,  Mg,  P,  Na  and  Hydrogen    

USA  Soil  Tes9ng  Labs:  •  A&L  Eastern:      www.al-­‐labs-­‐eastern.com  •  A&L:  Western:      www.al-­‐labs-­‐west.com  

         A&L  provides  a  great  graphic  soil  test  that  is  easy  to  read  •  Brookside  Laboratories:      www.blinc.com  •  Logan  Labs:      www.loganlabs.com  

       

Testing your soil for its mineral profile

Page 30: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

References  to  help  you  test  and  learn  about  the  soil  mineral  balance:  •  The  importance  of  the  Ca/Mg/P/Na  ra9o,  and  balancing  

soil’s  mineral  content  for  op9mum  growth,  is  the  result  of  Dr.  William  Albrecht’s  work  in  the  1920’s  to  late  1940’s.    

•  The  Ideal  Soil  Book,  by  Michael  Astera  takes  Dr.  Albrecht’s  work  and  walks  you  through  tes9ng  and  amending  to  achieve  these  results.  

Learn  more  about  Soil  Carbon:  •  h]p://www.csiro.au/Outcomes/Environment/Australian-­‐

Landscapes/soil-­‐carbon.aspx#  

Additional Learning

Page 31: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

•  List  of  the  World’s  Healthiest  (Nutrient  Dense,  Whole)  Foods  h]p://www.whfoods.com/foodstoc.php    

•  Dr.  Fuhrman’s  Nutritarian  Pyramid  h]p://www.drfuhrman.com/library/foodpyramid.aspx    

•  Learn  about  Brix  tes9ng  your  foods  h]p://www.highbrixgardens.com    

•  Soil  to  Sky  Poster:      Agroecology  vs.  Industrial  Agriculture  h]p://www.hendrikusorganics.com/chemicals/see-­‐through-­‐the-­‐green-­‐washing/    

•  The  Organic-­‐Industrial  Complex,  ar9cle  by  Michael  Pollan  h]p://www.hendrikusorganics.com/chemicals                

   

Additional Learning

Page 32: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Food,  Inc  Fresh  King  Corn  Hungry  for  Change  In  Organic  We  Trust  The  Greenhorns  Vanishing  of  the  Bees  Fat,  Sick  &  Nearly  Dead  Earth  Voice,  Food  Choice  Fed  Up!  

...Just  to  name  a  few  

Documentaries worth watching

T h e r e   a r e   n um e r o u s   g r e a t  documentaries  (and  books!)  that  really  express   what   is   going   on   in   our   food  c h a i n ,   o u r   h e a l t h   a n d   o u r  environment  ...  The  good,  the  bad,  and  the  ugly.    Learn  the  true  history  of  the  selling  out  of  our  nutri9on  and  farmers,  what  you  can  do,  and  what  people  are  doing   to  bring  back  high  nutri9onal  foods,  small  farming  and  awareness  to  others.    Get  Inspired  and  Inspire  Others!        

Page 33: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

“The  soil  is  the  ‘crea've  material’  of  most  of  the  basic  needs  of   life.  Crea9on  starts  with  a  handful  of  dust.”  

                     Dr.  William  A.  Albrecht  

Page 34: High Nutritional Organics€¦ · Food Processors# Hershey Foods #24 Dagoba October 2006 TofuTown June 2007 From Dean May 2002 Naked Juice Pepsi #2 November 2006 Green & 2002, 5%

Our sincere thanks for joining us today. We hope we were able to impart some helpful information

for your success in high nutritional living!

Please leave us your name and email if you would like us to send you a copy of this presentation

www.hendrikusorganics.com