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HONDAHONDA
Kasey, Aimee, and ShailohKasey, Aimee, and Shailoh
November 22, 2006November 22, 2006
Rolf ButzRolf Butz
Dickinson State UniversityDickinson State University
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OverviewOverview
History of HondaHistory of Honda Global OperationsGlobal Operations CompetitorsCompetitors Industry AnalysisIndustry Analysis Future Trends/Global IssuesFuture Trends/Global Issues RecommendationsRecommendations
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History of HondaHistory of Honda
When was Honda establishedWhen was Honda established Who founded HondaWho founded Honda Where Honda became InternationalWhere Honda became International When Honda became InternationalWhen Honda became International Types of automobiles made Types of automobiles made
When they were madeWhen they were made
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Honda Unit SalesHonda Unit Sales
Honda World
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Cars, Trucks, and SUV’sCars, Trucks, and SUV’s
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Most Expensive Vehicle Most Expensive Vehicle to Insureto Insure
#7- Honda S2000#7- Honda S2000
#8- Acura RSX#8- Acura RSX
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Global OperationsGlobal Operations
JapanJapan North and Central AmericaNorth and Central America Europe, Middle East, and AfricaEurope, Middle East, and Africa Asia and OceaniaAsia and Oceania South AmericaSouth America ChinaChina
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CompetitorsCompetitors
ToyotaToyota
Nissan Nissan
FordFord
General MotorsGeneral Motors
DaimlerChryslerDaimlerChrysler
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Industry AnalysisIndustry Analysis
Competitor FinancesCompetitor Finances Honda Analysis ChartHonda Analysis Chart Honda vs. Toyota Analysis ChartHonda vs. Toyota Analysis Chart
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Key Financials for Competitor Comparison
HondaToyota Nissan Ford General
MotorsDaimler Chrysler
Fiscal Year-End March (2006)
March (2006)
March (2006)
December (2005)
December (2005)
March (2006)
Sales (mil.) $84,218.0 $179,083.0 $80,583.7 $177,089.0 $192,604.0 $177,394.7
1-Year Sales Growth 4.7% 3.7% 15.0% 3.2% (0.5%) (7.8%)
Net Income (mil.) $5,074.8 $11,681.0 - $2,024.0 ($10,567.0) $3,370.8
1-Year Net Growth 12.2% 7.1% - (42.0%) - 1.0%
Employees 137,827 285,977 183,256 300,000 335,000 382,724
1-Year Employee Growth
4.7% 7.6% 48.2% (7.7%) 3.4% (0.5%)
Hoovers
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Market ShareMarket Share
Nissan, 8.00%
Other, 14.20%
General Motors, 19.10%
Ford, 17.30%
Toyota, 15.50%
DaimlerChrysler, 12.70%
Honda, 13.20%
J.D. Power and Associates
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Honda Analysis ChartHonda Analysis ChartOne YearOne Year
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Honda vs. Toyota Analysis Honda vs. Toyota Analysis ChartChart
Max YearsMax Years
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Future Trends/ Global Future Trends/ Global IssuesIssues
HybridsHybrids Next Generation FCX Hydrogen Fuel Next Generation FCX Hydrogen Fuel
Cell VehicleCell Vehicle Expanding into other CountriesExpanding into other Countries 800 million cars and light trucks on 800 million cars and light trucks on
the road around the world.the road around the world. Asia #1 growth marketAsia #1 growth market
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RecommendationsRecommendations
Expand to other industries besides Expand to other industries besides engines and motors.engines and motors.
Buy out another company to expand Buy out another company to expand profit margin.profit margin.
Invest in safety system such as Invest in safety system such as OnStar or one of their own.OnStar or one of their own.
One Touch OpenOne Touch Open
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Cool Honda CommercialCool Honda Commercial