HONDAHONDA

Kasey, Aimee, and ShailohKasey, Aimee, and Shailoh

November 22, 2006November 22, 2006

Rolf ButzRolf Butz

Dickinson State UniversityDickinson State University

OverviewOverview

History of HondaHistory of Honda Global OperationsGlobal Operations CompetitorsCompetitors Industry AnalysisIndustry Analysis Future Trends/Global IssuesFuture Trends/Global Issues RecommendationsRecommendations

History of HondaHistory of Honda

When was Honda establishedWhen was Honda established Who founded HondaWho founded Honda Where Honda became InternationalWhere Honda became International When Honda became InternationalWhen Honda became International Types of automobiles made Types of automobiles made

When they were madeWhen they were made

Honda Unit SalesHonda Unit Sales

Honda World

Cars, Trucks, and SUV’sCars, Trucks, and SUV’s

Most Expensive Vehicle Most Expensive Vehicle to Insureto Insure

#7- Honda S2000#7- Honda S2000

#8- Acura RSX#8- Acura RSX

Global OperationsGlobal Operations

JapanJapan North and Central AmericaNorth and Central America Europe, Middle East, and AfricaEurope, Middle East, and Africa Asia and OceaniaAsia and Oceania South AmericaSouth America ChinaChina

CompetitorsCompetitors

ToyotaToyota

Nissan Nissan

FordFord

General MotorsGeneral Motors

DaimlerChryslerDaimlerChrysler

Industry AnalysisIndustry Analysis

Competitor FinancesCompetitor Finances Honda Analysis ChartHonda Analysis Chart Honda vs. Toyota Analysis ChartHonda vs. Toyota Analysis Chart

Key Financials for Competitor Comparison

HondaToyota Nissan Ford General

MotorsDaimler Chrysler

Fiscal Year-End March (2006)

March (2006)

March (2006)

December (2005)

December (2005)

March (2006)

Sales (mil.) $84,218.0 $179,083.0 $80,583.7 $177,089.0 $192,604.0 $177,394.7

1-Year Sales Growth 4.7% 3.7% 15.0% 3.2% (0.5%) (7.8%)

Net Income (mil.) $5,074.8 $11,681.0 - $2,024.0 ($10,567.0) $3,370.8

1-Year Net Growth 12.2% 7.1% - (42.0%) - 1.0%

Employees 137,827 285,977 183,256 300,000 335,000 382,724

1-Year Employee Growth

4.7% 7.6% 48.2% (7.7%) 3.4% (0.5%)

Hoovers

Market ShareMarket Share

Nissan, 8.00%

Other, 14.20%

General Motors, 19.10%

Ford, 17.30%

Toyota, 15.50%

DaimlerChrysler, 12.70%

Honda, 13.20%

J.D. Power and Associates

Honda Analysis ChartHonda Analysis ChartOne YearOne Year

Honda vs. Toyota Analysis Honda vs. Toyota Analysis ChartChart

Max YearsMax Years

Future Trends/ Global Future Trends/ Global IssuesIssues

HybridsHybrids Next Generation FCX Hydrogen Fuel Next Generation FCX Hydrogen Fuel

Cell VehicleCell Vehicle Expanding into other CountriesExpanding into other Countries 800 million cars and light trucks on 800 million cars and light trucks on

the road around the world.the road around the world. Asia #1 growth marketAsia #1 growth market

RecommendationsRecommendations

Expand to other industries besides Expand to other industries besides engines and motors.engines and motors.

Buy out another company to expand Buy out another company to expand profit margin.profit margin.

Invest in safety system such as Invest in safety system such as OnStar or one of their own.OnStar or one of their own.

One Touch OpenOne Touch Open

Cool Honda CommercialCool Honda Commercial