Transcript

FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com

Act I:Welcome To The Revolution

PASSION BRANDS

Macro MicroCategory Level Brand Level

EmpowermentOverInterruptions

8XPerformance

Act II:The Brand Hierarchy

FrictionlessLeadership

FrictionlessCategories

FrictionlessCommerce

FrictionlessAdvertising

Macro

Micro

Media

Org

The BrandHierarchy

How Do I Help People Get More Out Of My Category?

Macro Friction

Act III:Physician Heal Thyself

This IsA Creative Renaissance

Thank YouJeff RosenblumFounding Partner of Questuswww.questus.com

FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com


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