Upload File

how challenger brands become passion brands, digiday content marketing summit, august 2016

  • Home
  • Marketing
  • How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
25
Friction How Challenger Brands Become Passion Brands Jeff Rosenblum Founding Partner of Questus www.questus.com

Upload: digiday

Post on 14-Apr-2017

231 views

Category:

Marketing


0 download

Report

TRANSCRIPT

Page 1: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com

http://www.questus.com/
Page 2: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

Act I:Welcome To The Revolution

Page 3: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 4: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 5: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 6: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

PASSION BRANDS

Macro MicroCategory Level Brand Level

Page 7: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 8: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 9: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 10: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 11: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 12: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 13: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

EmpowermentOverInterruptions

Page 14: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

8XPerformance

Page 15: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

Act II:The Brand Hierarchy

Page 16: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 17: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

FrictionlessLeadership

FrictionlessCategories

FrictionlessCommerce

FrictionlessAdvertising

Macro

Micro

Media

Org

The BrandHierarchy

Page 18: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

How Do I Help People Get More Out Of My Category?

Macro Friction

Page 19: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

Act III:Physician Heal Thyself

Page 20: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 21: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 22: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016
Page 23: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

This IsA Creative Renaissance

Page 24: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

Thank YouJeff RosenblumFounding Partner of Questuswww.questus.com

http://www.questus.com/
Page 25: How Challenger Brands Become Passion Brands, Digiday Content Marketing Summit, August 2016

FrictionHow Challenger Brands Become Passion BrandsJeff RosenblumFounding Partner of Questuswww.questus.com

http://www.questus.com/

The 8 Credos of Challenger Brands

digiday deck final

What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands

2017 Dodge Challenger / Challenger SRT CANADIAN SPECIFICATIONS · 2017 CHALLENGER / CHALLENGER SRT | Canadian Specifications | 3 2017 DODGE CHALLENGER / CHALLENGER SRT CANADIAN SPECIFICATIONS

A Challenger Brands Winning Game Plan

Ted Digiday Sammy Award Submission

Nielsen Digiday Mobile

Challenger Brands - strategies to make market leaders sweat

Digiday Video: ooVoo Tech Talk: Social Video: Getting Brands into the Conversation

Reality Digital Digiday Social

M. P. Raghav Raocolor+ESK Allwin, Scorpion, Colorjet & other brands color+CSK Challenger, Caldron & other brands 21 18 22 23 color+KY Colorjet Series & other brands 19 24 color+SHP

2013 Digiday Award Submission_IgnitionOne

Mtvn Digiday Social

Digiday Brand Summit Hypebusters Presentation

My 90 minutes with Steve Jobs: What I learned about building enduring brands from Steve, Digiday Brand Summit, April 2017

Ad Mob Digiday Mobile

Ripple 6 Digiday Social

26. Secrets of Challenger Brands

Is LinkedIn An Effective B2B Marketing Channel? B2B Leader and Challenger Brands Reveal Positive Results [STUDY]

Publishing Trends For Millennial Brands - Digiday · 2020-03-23 · studioD.com 2016 Publishing Trends For Millennial Brands 7 One of the best ways to get the trifecta for your time

What Is Marketing, 2010 Digiday Mobile

2020 DODGE CHALLENGER / CHALLENGER SRT Specifications · 2020 DODGE | CHALLENGER CHALLENGER SRT | SPECIFICATIONS 10 2020 DODGE CHALLENGER CHALLENGER SRT Specifications 4th 1.67 5th

How Smart Brands Are Partnering With Publishers For End To End Solutions, Digiday Brand Summit, April 26th, 2016

Ap B.Mosse Digiday Mobile

Federated Media Digiday Social

2020 Digiday

Digiday Video: PespiCo & Funny or Die: Making Brands Laugh

(ART+DATA) Digiday Innovation Summit 2013

Digiday sept 2015 webinar .pptx

Chango Digiday Q4RetBarometer

Digiday Agency LA: Alphabird Pecha Kucha

Digiday Agency LA Agenda

Mobile Marketing for Challenger Brands

Chacha Digiday Mobile

DIGIDAY...Introduction This year’s Digiday Media Awards honor a wide variety of brands, publishers and creators. Winners created stellar content and launched tech-driven, customized