![Page 1: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/1.jpg)
HOW DO YOU KNOW WHEN IT’S TIME FOR A BRAND TRANSFORMATION?
![Page 2: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/2.jpg)
WHAT’S THE HARD DATA TELLING YOU?
![Page 3: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/3.jpg)
ARE YOU LISTENING TO YOUR CUSTOMER?
ARE YOU LISTENING TO YOUR
CUSTOMERS?
![Page 4: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/4.jpg)
WHO HAS THE BUZZ IN YOUR CATEGORY?
![Page 5: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/5.jpg)
5
![Page 6: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/6.jpg)
6
![Page 7: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/7.jpg)
7
![Page 8: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/8.jpg)
ARE YOU LISTENING TO YOUR CUSTOMER?
CAN YOU WAIT ANY LONGER TO CHANGE?
![Page 9: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/9.jpg)
BORING
FAT
SPAM
SOFTWARE ANTIVIRUS
NE
RD
SLOW
BUG
INFECTION BARRIER
GEEKY
VIR
US
BLO
CK
ER
ATTA
CK
WHAT DOES YOUR BRAND STAND FOR?
BLOATED NORTON
PR
OTE
CTI
ON
WORM
![Page 10: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/10.jpg)
10
NPS SCORES WERE FLAT
![Page 11: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/11.jpg)
11
PURCHASE INTENT WAS DOWN
![Page 12: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/12.jpg)
SALES WEREN’T GROWING FAST
ENOUGH
![Page 13: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/13.jpg)
13
COMPETITION WAS INCREASING
![Page 14: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/14.jpg)
14
WHAT WERE OUR CUSTOMERS
SAYING?
“I was a long@me Norton
advocate … but the BLOAT finally got to me.” “Norton completely SLOWS down my laptop … I’ve had viruses and spyware treat me nicer than Norton!” “UNINSTALLING Norton was the best thing I’ve done all week.”
![Page 15: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/15.jpg)
WHO HAD THE BUZZ IN THE
SECURITY CATEGORY?
![Page 16: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/16.jpg)
WERE WE READY TO CHANGE?
![Page 17: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/17.jpg)
HOW DID WE CHANGE?
![Page 18: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/18.jpg)
SECURITY THAT WON’T SLOW DOWN YOUR PC
“I am simply blown away; in fact I am in love with Norton now and probably will recommend it to everyone and their mama.” Michael Reyes, HardwareGeeks.com
![Page 19: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/19.jpg)
We believe digital freedom is an essen@al
right in making people’s lives beUer.
We exist to be on the frontline in the united
movement against all digital
dangers.
FIND YOUR PURPOSE AND STORY
![Page 20: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/20.jpg)
20
![Page 21: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/21.jpg)
21
![Page 22: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/22.jpg)
A CRIME IS BEING COMMITTED…
![Page 23: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/23.jpg)
EVERY 3½ MINUTES IN
NEW YORK CITY.
![Page 24: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/24.jpg)
Source: National Police Agency, 2008
EVERY 2½ MINUTES IN
TOKYO.
![Page 25: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/25.jpg)
Source: Observatoire de la delinquance (April 2009)
EVERY 18 MINUTES IN
San Jose.
![Page 26: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/26.jpg)
Source: Symantec, 2008
EVERY ¼ OF A SECOND
ON THE WEB.
![Page 27: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/27.jpg)
What’s your risk to danger online?
![Page 28: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/28.jpg)
1 42 MILLION IN
![Page 29: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/29.jpg)
1 2.600.000 IN
![Page 30: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/30.jpg)
1 300 IN
![Page 31: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/31.jpg)
1 31 IN
![Page 32: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/32.jpg)
Source: Consumer Reports
WILL BE A VICTIM OF CYBERCRIME
6 10 IN
![Page 33: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/33.jpg)
33
WE REALIZED WE NEED TO
SHAKE PEOPLE UP
![Page 34: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/34.jpg)
34
WE NEEDED TO PROVE CYBERCRIME
IS REAL
![Page 35: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/35.jpg)
35
![Page 36: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/36.jpg)
![Page 37: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/37.jpg)
HOW DID WE BRING THIS STORY TO LIFE?
![Page 38: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/38.jpg)
ACTS
DEMAND GEN WEB ADS, VIDEOS AND SOCIAL MEDIA
ADS 1) PROVING CYBERCRIME IS REAL
CONSUMER BLACK MARKET
![Page 39: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/39.jpg)
PLAY
39
![Page 40: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/40.jpg)
40
![Page 41: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/41.jpg)
41
MULTI-‐CHANNEL
![Page 42: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/42.jpg)
42
UNEXPECTED
![Page 43: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/43.jpg)
43
INTERNATIONAL
![Page 44: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/44.jpg)
44
INTERACTIVE EXPERIENCE: BLACK MARKET
![Page 45: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/45.jpg)
45
![Page 46: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/46.jpg)
46
![Page 47: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/47.jpg)
47
UNEXPECTED
![Page 48: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/48.jpg)
HOW DID WE BRING THIS STORY TO LIFE FOR EMPLOYEES?
![Page 49: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/49.jpg)
WORKSHOPS BRAND BOOKLET INTRANET
CONSUMER BLACK MARKET
ACTS!!
![Page 50: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/50.jpg)
50
WE HAD TO CHANGE OUR DNA
![Page 51: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/51.jpg)
![Page 52: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/52.jpg)
52
![Page 53: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/53.jpg)
![Page 54: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/54.jpg)
54
![Page 55: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/55.jpg)
55
![Page 56: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/56.jpg)
56
HOW ARE WE DOING?
![Page 57: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/57.jpg)
57
4+ YEARS AVERAGE CUSTOMER LIFETIME
30% INCREASE IN NET PROMOTER SCORE
30% IMPROVEMENT IN RETENTION RATE
47% SHARE OF VOICE
GRO
WTH
![Page 58: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/58.jpg)
58
!Cung Minh Norton AntiVirus is the best!.. Norton software has never given me any problems with my computer!!!!Danny Masincupp With Norton in front and around me I don't have to waste my time worrying about what is trying to sneak up behind me .. Trust you can take to the bank:! !! Jugador30 Laptop is now clean, updated, and organized. I love Norton Security Suite. !
![Page 59: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/59.jpg)
59
![Page 60: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/60.jpg)
60
“TWEETER QUOTE WOULD GO HERE AND
ONTO HERE”
“TWEETER QUOTE WOULD GO HERE AND
ONTO HERE”
“TWEETER QUOTE WOULD GO HERE AND
ONTO HERE”
“TWEETER QUOTE WOULD GO HERE AND
ONTO HERE”
BUZZ: PRODUCT AWARDS
![Page 61: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/61.jpg)
BUZZ: MARKETING AWARDS
![Page 62: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/62.jpg)
Are you being honest with yourself about the perception of your brand? !Do you have strategies agency partner that can push the boundaries?!
FOUR QUESTIONS YOU NEED TO ASK YOURSELF
1. What is the data telling you? 2. What are your customers saying?
3. Who has the buzz in your category?
4. Are you listening to your gut? !
![Page 63: How do you know a brand is ready for a transformation?](https://reader033.vdocument.in/reader033/viewer/2022051816/546827fcaf795985308b5052/html5/thumbnails/63.jpg)
Are you being honest with yourself about the perception of your brand? !Do you have strategies agency partner that can push the boundaries?!
WHAT IS NEEDED TO CREATE A BRAND TRANSFORMATION
1. The best and most innova@ve products 2. A purpose that ignites the emo@on of the brand and it’s people
3. A story that’s not been told in this way in your industry
4. Acts that communicate your purpose and have higher purpose than selling !