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How good Public Relations helps
in membership growthSpeaker
Linda Gouw, RC Queenstown
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A CASE STUDY OF SUCCESS AT RC
QUEENSTOWN
Description if any
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Topics
• Why do people want to be Rotarians?
• How to Increase membership
• Recommendations
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Why do people want to be Rotarians?
1. Create an impact on the community through service projects
2. Networking within the Rotary Community
3. Engaging and mentoring the youth eg, rotaractors
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Website / blog
Social media platform
Purpose – involve and persuade participation in
activities from members, their spouse and children,
An inclusive club for the family.
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Monthly Walks around Singapore
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Monthly golf in and around the region
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Monthly Happy Hour + 40th RCQ Anniversary + CNY
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Fun and serious RCQ lunch time meetings
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Annual Community projects – Kids Read at a local school
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Annual Community projects – Oktoberfest at Simei Care Centre
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Annual Community projects – Nurses Day
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Annual Community projects – Groceries on Wheels
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Vocational Service Project - Rummikub
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Major Project involving the whole family with Beyond Social
Services families
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Major Project involving the whole family with Beyond Social
Services families
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Our Major Project this year – so fun and engaging.
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Engagement with our Rotaractors from Singapore Polytechnic
and Nanyang Polytechnic
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Recommendations
1. Good club activities attracts new members
2. Retains existing members
3. Activates non active members
4. Something for everyone to be involved
and have ownership in the reason for why
they are RCQ members
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Rotary Club of Queenstown
July 2014 – 42 members
30 June 2015 – 50 (8 new members)
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Rotary Club of Queenstown
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6 PHFs and 2 Major Donors in 2014/2015
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Highlights for the year 2014 - 2015
Coming together is a beginning
Keeping together is a progress
Working together is a success