1. #BLOGGING4JOBS

2. #BLOGGING4JOBS APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. ! 3. #BLOGGING4JOBS OUR SPONSOR 4. #BLOGGING4JOBS HELPING EMPLOYERS GO MOBILEONE APP AT A TIME. 5. #BLOGGING4JOBS OUR PANELISTS Jessica ! Miller-Merrell! @jmillermerrell! Caleb Burke! @carerstaffrx! Rayanne Thorn @ray_anne Mike Taylor! @mikeetaylor! 6. #BLOGGING4JOBS POLL QUESTION - #1 What recruiting activities do you consider mobile ones? ! Social media! Job application! Interviews ! Video ! Mobile Apply ! 7. #BLOGGING4JOBS HR TECH HYPE Inspired by Gartner Hype Cycle ! 8. #BLOGGING4JOBS Feature Phone vs. Smart Phone USA China GLOBAL CONSUMER TRENDS IN MOBILE Nielson 2013 Mobile Report http://b4j.co/mobile-consumer-2013! 9. #BLOGGING4JOBS MOBILE IS NIMBLE: A BUSINESS CASE STUDY 10. #BLOGGING4JOBS MOBILE ENGAGEMENT: 3 WAYS 11. #BLOGGING4JOBS BUSINESS CASE FOR MOBILE RECRUITING Recruitment Marketing! Candidate Engagement! Employee and/or Client Engagement ! Functional Use Client & Candidate! Performance of Now 12. @RAY_ANNE 13. #BLOGGING4JOBS POLL QUESTION - #2 What experience and/or age category are your recruiting efforts targeting? ! Gen Z! Gen Y! Gen X! Boomers ! Now Gen ! 14. #BLOGGING4JOBS WHAT ARE YOU LOOKING FOR? Quality Hires! Company Growth! To Give Back or Pay it Forward! Company Success! Or maybe! ! ! ! 15. #BLOGGING4JOBS LINKEDIN 50% of LinkedIn Users access LI via mobile! ! ! ! ! ! ! How this translates? 150 MILLION!! ! ! 16. #BLOGGING4JOBS SELF-PACED JOB SEARCH On their time! On their channels! On their devices! Using their skills! Their decision! ! 17. #BLOGGING4JOBS MOBILE FOR NEXT GEN HIRING Next Gen Jobseekers want control over how they search and gather information. And they have control.! ! We can choose to understand our consumer the jobseeker, or we can try to change their behavior Good Luck With That.! 18. #BLOGGING4JOBS WHAT DOES NEXT GEN WANT? Input regarding their future and career path! To be valued and appreciated! Learning opportunities! Flexibility / virtual! Contingency or contract work! Self-directed! Work / Life balance! Updated technology! To be Heard and Respected! 19. #BLOGGING4JOBS MOBILE CONSUMPTION Mobile devices outselling PCs > 4 to 1 ! Over 1 billion mobile devices purchased in 2013! What does this mean for businesses and enterprises everyday? ! 20. #BLOGGING4JOBS RECRUITING NEXT GEN AHiringProcessthatmeetstheirneeds Social EmploymentBranding AnEasyUX Fitstheirschedule Accessiblefromanywhere MOBILE 21. #BLOGGING4JOBS NEXT GEN HIRING LURES Competitive Salary and Benets! Chance for Internal Mobility! Learning and Development Opps! Company success! Virtual / telecommuting! Updated Technology! ! Benets 22. #BLOGGING4JOBS OUTCOMES Staff Condence! Inuence that matters! Developed Relationships! Developed leadership opportunities! Improved communications from the get-go! Better work-life balance! Retention and loyalty! Company culture! 23. #BLOGGING4JOBS GEOLOCATION TECHNOLOGY IS THE FUTURE Social + Location + Mobile = SoLoMo 1.7MBusinesses 45MonFoursquare 24. #BLOGGING4JOBS @MIKEETAYLOR 25. #BLOGGING4JOBS POLL QUESTION - #3 Are you measuring career website visitors via mobile? ! Yes! No! Oh, I can do that ! 26. Mobile can damage company reputation! ! 52% less likely to engage with a company! 48% felt the company didnt care! ! DAMAGE A NON-MOBILE WEBSITES BRINGS #Blogging4Jobs ! Source: Google What Users Want From Mobile Survey http://b4j.co/mobile-google! ! 27. 50% of people will use a business less often (even if they like that business!) ! ANTI-MOBILE HELPS YOUR COMPETITION Source: Google What Users Want From Mobile Survey http://b4j.co/mobile-google! ! #Blogging4Jobs ! 28. ! MOBILE LESSONS FROM CONSUMER INDUSTRY #Blogging4Jobs ! 29. First iPhone version launched October 2009! Latest version July 2013! 500,000 job applications a year! 10,000 Push notication alerts every day! ! ! ! GLOBAL MOBILE APP CASE STUDY: UK #Blogging4Jobs ! 30. ! But 64% of UK businesses are concerned that they wont be able to nd the people with the skills needed to ll these positions.! 93% acknowledge they need to change strategy for attracting and retaining talent! Three in ve havent taken any steps to do this yet! THE TALENT CHALLENGE: ADAPTING TO GROWTH #Blogging4Jobs ! 31. #BLOGGING4JOBS QUESTIONS? 32. #BLOGGING4JOBS LEARN MORE ABOUT . . . Rayanne Thorn www.b4j.co/rayannethorn! Mike Taylor www.b4j.co/mikeetaylor! Caleb Burke www.b4j.co/calebburke! Jessica Miller-Merrell www.b4j.co/jmillermerrell! Resources: HR Tech Hype Cycle http://b4j.co/hrtechadopt; Google Mobile Survey http://b4j.co/mobile-google; Mobile Recruiting Week on Blogging4Jobs http://b4j.co/mobilerecruitweek/; 33. #BLOGGING4JOBS OUR SPONSOR 34. #BLOGGING4JOBS APPROVED FOR 1.0 HRCI RECERTIFICATION CREDIT ! ! ! ! ! ! ! HRCI program number sent to you via email upon program completion. !